Nearly 30% consumers spend 400 yuan every month, which is a new kind of tea. First of all, this fundamental reason lies in the economic development, which has improved people's economic income and correspondingly improved people's consumption level. Secondly, with the development of market economy, some new tea drinks have appeared, which better meet people's diversified needs. In addition, among these 30% consumers, perhaps most of them belong to teenagers, who prefer the taste of this new tea beverage. In addition, such a month's consumption expenditure can also reflect these consumer groups and their consumption concepts to a certain extent. Because people's consumption concepts in modern society are obviously different from those in the 1960s and 1970s and 1970s and 1980s. Young people in modern society pay more attention to personal enjoyment and pursue the real pleasure of life, rather than blindly accumulating wealth. Therefore, I think this state is relatively understandable, which is in line with the progress of a society with rapid economic development.