Golden wine is based on the high-quality liquor of Wuliangye Company, and selected authentic medicinal materials such as old tortoise shell, Tianshan velvet antler, American ginseng, Ningxia wolfberry, Hanzhong Eucommia ulmoides, Guanzhong honey, etc. And brewed according to the ancient method unearthed from Mawangdui No.3 Han Tomb, so that Chinese people can enjoy drinking while exercising.
Aode Research Company has made a survey in ten cities, and the data shows that the praise of golden wine is as high as 9 1%, which is the main reason for the continuous sales of golden wine. The high praise of golden wine is also caused by the strict requirements of the product itself on taste and quality.
Extended data
Background of golden wine:
From June 5, 2007 to 10, Giant Group Shanghai Gold Partner Biotechnology Co., Ltd. entrusted Mei Cheng Marketing Consultant Co., Ltd., a well-known domestic consulting company, to conduct a brand positioning strategy study on its new product Golden Wine. This product is a health wine jointly produced by Giant Group and Wuliangye Group, and it is also the third flagship product launched by Giant Group after the partnership of melatonin and gold.
After 40 days' investigation and analysis, Mei Cheng completed the Research Report on Brand Positioning Strategy of Golden Wansheng Liquor on February 2, 65438. In order to ensure the implementation of the strategy in place, Gold Partner Company then entrusted Shanghai Huahua Advertising Company and Shen Bing Tianjiang Film and Television Advertising Company to assist in the implementation. Its Huahua Company is responsible for the packaging design and promotion of golden wine, and Shen Bing Tianjiang Company is responsible for the shooting of TV advertisements.
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