Indeed, since last year, direct selling and big health have faced a disastrous blow;

One is for policy reasons, and the other is that many fission modes have been directly banned by WeChat for its own ecology.

Therefore, since last year, direct selling and healthy products and projects have been under great pressure, which can be described as sorrow everywhere.

However, the arrival of the epidemic in 2020 has also completely stimulated this industry, or let this industry start to pick up from the freezing point, not to mention explosive development, but at least it can achieve recovery development.

The concept of great health has also begun to attract attention. As Zhong Lao said, the core of the big health industry 2030 strategy is to shift from treating diseases to preventing diseases. This is the core.

Big health industries and projects are actually very difficult to do.

One is the concept, as I said just now,

Then there is a huge investment and a long cycle, which most people dare not do and cannot make a profit in the short term;

And many big health care products and projects are pits, and one careless move will lose the game! Be sure to choose projects and products carefully.

I have repeatedly stressed in the column of Great Health that we must remember the principle of maximization, so that the choice of products will not go astray.

Brand building of big health products: super ip shaping, potential energy building, content and topic ability, personalized connection ability, commercial realization.

The selection principles of big health products: health, scene, socialization and service.

Health is the general trend, the scene is traffic and just need, social solutions to consumer pain points, services to solve product high frequency.

Internet business model: the core is to solve the channel promotion, what to do without funds, B-end empowerment, C-end fission;

Self-media solution service and accurate reach, self-media is the main battlefield, not the auxiliary, and the self-media matrix is built to achieve accurate coverage;

The community realizes transformation and fission. Polymerization, activation, precipitation, transformation and fission of flow.