Popular name for healthy food. Article 3 of GB 16740-97 General Standard for Health (Functional) Foods defines health food as: "Health (Functional) food refers to a kind of food that has the characteristics of general food, can regulate human function, and is suitable for specific people to eat, but does not aim at treating diseases." Therefore, in the promotion of products, there can be no related words such as efficiency and success rate. The logo color of health food is sky blue, and the words health food are written below the icon. In the notice recently issued by the State Administration for Industry and Commerce and the Ministry of Health, it is stipulated that in visual advertisements such as movies, newspapers, printed matter, shops and outdoor advertisements, the area of health food signs shall not be less than 1/36 of the total advertising area. Among them, the diameter of health food signs in newspapers and printed advertisements shall not be less than 1 cm.

According to the statistical analysis of China Nutrition health care industry Consumer Demand and Brand Competition Investment Forecast and Analysis Report, the precautions of health care products include the following six aspects:

1. In the publicity, it is forbidden to use medical terms or terms that are easily confused with drugs, and it is forbidden to publicize the curative effect.

2. It is strictly forbidden to publicize the role of improving and enhancing sexual function.

3. Advertisements must be accompanied by clear and uniform sky-blue health food signs, and the diameter of health food signs in newspapers and print advertisements shall not be less than 1 cm.

4. The administrative department of health at or above the county level shall suspend the advertising of unqualified health food within its jurisdiction, and continue to publish it only after the original sampling department or its superior department has passed the spot check again.

5. Printed advertisements must publish the contents approved by the industrial and commercial departments, and the contents of advertisements shall not be modified or added without authorization, and the printed approval number must be marked.

6. Health food must be marked with the label of "health food" and the approval number of health food [No.xxx of Wei Shijian Zi (Year) orNo. XXXXX of Shi Guojian Zi (Year)].