On September 8, domestic famous drinking water? Giants? Nongfu Spring is listed in Hongkong, and its founder and chairman Zhong Shanshan has become one of the hottest topics in China. On the same day, Nongfu Spring rose by 85. 12% in a short time after listing, and its total market value even exceeded HK$ 440 billion. Its chairman Zhong Shanshan once became the richest man in China. This news has also caused a lot of heated discussion. However, after half an hour, the upward trend of Nongfu Spring declined. At the close, the market value shrank to HK$ 370.33 billion, which also reduced the wealth of its founder. He became the richest man for only about half an hour. Before, many rich people in China were related to the Internet or the real estate industry. Now, the drinking water company Nongfu Spring has made a breakthrough. With the listing of its Hong Kong stock IPO, this pattern was broken in one fell swoop. A boss who mainly sells water became the richest man in China, which undoubtedly attracted more people's attention and was hotly debated by many media. Some people on the Internet ridiculed that Nongfu Spring is not only a porter of nature, but also a porter of wealth. The listing of Nongfu Spring has caused a huge wave of capital. However, compared with the enthusiastic pursuit of the media and netizens, its founder Zhong Shanshan and the company's top management seem relatively low-key, without ringing the bell of listing, releasing relevant information and celebrating activities. This seems to be related to the personality of its founder, Zhong Shanshan, who always keeps a low profile and doesn't want to be seen too much. He also said that he didn't like socializing, didn't kiss up, and only concentrated on his efforts. For such a big thing as listing, it is also a so-called rich moment. Usually, many companies will make a big splash and set off firecrackers, but Zhong Shanshan is proud as usual, just making a short speech video. Zhong Shanshan is low-key and little known, but he is a marketing genius, and his copywriting planning is excellent, such as? Nongfu Spring is a little sweet? And then what? We don't produce water, we are just porters of nature? The classic slogans of Nongfu Spring are all written by him. Zhong Shanshan's entrepreneurial history is also legendary. He has experienced failures, but he is very resilient. Later, he founded Hainan Yangshengtang Pharmaceutical Co., Ltd., which became famous in one fell swoop. After accumulating certain business experience, funds and contacts, Nongfu Spring was founded in Zhejiang on 1996, and it began to deepen the layout in the drinking water field, strengthen innovation and upgrading, develop many high-quality water sources and build brands. Nongfu Spring rose rapidly and eventually grew into China.