< I > analysis

1 available external factors.

For example, in clothing, the sales season targeted by products must be suitable for the four seasons, so as to better achieve the expected results, including finding out the latest popular factors and the points that can be combined with products.

2. Product analysis

Including product positioning, identifying product selling points, sorting out ideas in shooting and copywriting.

3. Promotion methods

Think about the promotion method, method and time schedule in advance according to the flow of people in the store. You can sign up for activities such as clubs with 800% discount on daily specials, and get strong traffic and orders.

< second > preparation

1 product inventory

If it is a pre-sale product, it is necessary to clearly stipulate the delivery cycle, complete colors and shelf life.

Do you want to participate in Taobao activities in the future?

If it is a product prepared for future activities, the price must be restored before the time of reporting activities.

3. Design the copy according to the selling point found by the product.

It is necessary to plan the copy according to the selling point, and then the artist will retouch the picture according to the Xie copy, including the shooting of the picture.

4. Main product description page

Baby description page should have related product or activity publicity pictures (if the activity is strong enough, you can put an animated picture on it), model pictures, product pictures, detailed pictures, trend analysis, function/feature introduction (selling point), product material introduction, detailed size/size table, product quality introduction and product quality introduction.

5. Communicate with relevant departments

To create characteristic products, it is necessary to communicate problems across departments, such as retouching, shooting, promotion and product coordination.

6. Understand the data of the store.

It is necessary to know the normal flow and conversion rate of the store (usually), which will play a vital role in creating exclusive products. According to the conversion rate, the main push effect of the order and promotion can be calculated. For example, in 2000, according to the conversion rate of 1%, the store as a whole should have 20 orders, and the main push package must reach 25% of the total orders, that is, 5.