The activity is over, and you will certainly broaden your horizons, so write these records in the activity summary and keep them in mind. Want to know how to write the activity summary? The following is a summary of the activities of the drugstore membership day I collected for you, which is for reference only and I hope it will help you.

1 According to the arrangement of the head office, the store in xx held a drug promotion activity from xx to xx. Thanks to the correct leadership of the head office and the joint efforts of all the clerks, this promotion has achieved good results and expanded the good reputation of XX pharmacy in society to a certain extent. The promotion activities are summarized as follows:

First, make full preparations before the event to lay the foundation for the success of the promotion activities.

1. Organize shop assistants to learn and understand the spirit of this activity arranged by the head office, analyze the loopholes in the work on the basis of promotional activities at a fixed time every month, emphasize the importance of this activity, and put dm sheets in the hands of each employee for dicing. All shop assistants are required to arrange time in advance and work all day during the activity.

2. According to the requirements of the activity, organize the clerk to check the inventory, prepare the supply of promotional items and gifts respectively, and reserve special drugs, commonly used drugs, drugs this season, cleaning supplies, household appliances, etc. In advance.

3. Organize employees to discuss how to promote drugs and analyze possible problems. If there are too many special offers and impulse goods, how to ensure gross profit?

4. Create a good service environment. Organize shop assistants to clean the environment inside and outside the store, keep it clean and tidy, and put medicines in order. Made an x poster for special drugs. All the X-special drugs have been put up with posters outside the store and posted in eight windows outside the drugstore. At the same time, in order to highlight the special drugs and attract customers' attention, more than X explosion stickers were specially made and put on the drug display. In order to highlight the effect of the event, rainbow doors, flower baskets and stereos were set up in front of the store, which played a great role in this event.

Second, the effect of this activity

X month x day sales x million, x month x day sales x million, x month x day sales x million.

Third, the experience of this activity.

1.X to x is rainy and foggy. At the beginning of the activity, we expected that the effect would increase the turnover by about x% than usual, even if it was successful. We feel lack of confidence because of the weather and other reasons. I didn't expect that all the preparations we made in advance played a great role.

2. SMS promotion before the event, brushing the city's medical insurance card online on X day, clearing the card before the end of X day, generous gifts and other factors boosted sales.

3. The 3.xx bill was issued in a short time, which was somewhat hasty and the coverage was not wide enough; Worried about the expected effect of the activity, there is a shortage of peanut oil in Long Da.

4. In the next step, we should actively learn from the experience and shortcomings of this activity, actively develop new members, and play a role in the promotion of the activity through SMS.

This activity was fully supported and helped by the leaders of the Head Office. Manager Chang provided gifts for our store as soon as possible, and Manager Rong Haifeng lived in Tancheng for a week, ready to help solve the problems encountered! All the shop assistants are very excited about the achievements of this activity, and they all have a sense of release-their hard work has not been in vain, and they will work harder to increase turnover and actively complete the company's tasks in the future.

Summary of drugstore members' day activities 2. Most pharmacies will hold promotional activities on festivals, which will bring benefits to customers and profits to pharmacies. Throughout the promotion activities of thousands of pharmacies, it is found that many pharmacies lack creativity, but execution. Generally, it includes four aspects: materials in place, atmosphere in place, publicity in place and training in place. The following is a summary of pharmacy promotion activities:

First, the materials are in place

Materials in place mainly include commodities, gifts and promotional materials.

First of all, according to the season, festival, region, common diseases and best-selling products, data analysis is carried out to find out the best-selling products and key products corresponding to common diseases and fully stock up. For example, we have found 30 key products in autumn and winter. If we want to order X boxes a month, we will have xx boxes in stock at some time, and the sales volume last month was xx boxes. The usual replenishment formula is: demand quantity = 160/8=20, 20x2 = 40, 40-35 = 5, and 5 boxes are the demand quantity, so it is necessary to ensure that the inventory has two cycles of sales. During the activity, it is usually recommended that the key products be stocked for one month, that is, the goods are in place.

Thirdly, according to the sales target and gift booth set by the activity, the types and quantities of gifts are calculated and prepared. Finally, according to banners, DM sheets, audio, recording, Persistent organicpollutants, posters, loudspeakers, etc. Prepare publicity materials for the promotion activities.

Second, the atmosphere is in place.

The atmosphere inside and outside the store is in place, such as pulling arches, hanging banners, wiping signboards, making themed windows, drawing photos, holding umbrellas at the factory gate, publicizing free clinics, recording audio broadcasting activities outside the store, promoting key products, recording corporate culture, keeping healthy, and hanging corresponding activities and products POP in the store.

Be sure to ensure that the marketing atmosphere of the store is sufficient, the employees are smiling and the service is enthusiastic; The product display is rich and sufficient, and the key products are POP, explosion cards and cloud card tips; For example, show stepped, round and heart-shaped boxes, make an empty box with Chinese knots, make a wind chime, and some sunflower cards. These are the atmosphere in place, so that customers feel beautiful when they enter the store. Willing to stay a little longer and increase the interaction time with the clerk.

Third, publicity is in place.

Take the store as the center, divide the community, divide the time and distribute leaflets in groups.

Unified definition of billing: Hello, we are xx pharmacy, and we will hold 100,000 gift giving activities from X to X. You are welcome to attend. Define actions, define expressions, make activity records, purchase and gift records, lottery records, health records ... Out-of-store audio playback, arches, banners, free clinic at the door, member phone calls, member short messages, electronic subtitles, etc.

Fourth, training is in place.

Let every clerk know the activity plan like the back of his hand, which is the key. Be sure to let all the shop assistants practice, not just simple training and reciting.

Pay attention to three unifications: unified mission, unified language and unified action.

The task is to define the daily sales target, customer unit price, transaction frequency target and key product target, and then explain to each clerk that every customer should take a gift as much as possible.

The language is unified from the second gear, in order to increase the unit price of customers. For example, buy X yuan for two packs of washing powder in the first gear, and buy 88 yuan for a stainless steel basin in the second gear. Please ask all employees to say a word to customers: Hello, today we are doing activities to buy stainless steel pots, which cost more than xx yuan!

The action is to ask all shop assistants to carry basins during business hours, and every detail of the established items (a xx sheet, a pack of first-class free washing powder and a third-class free water cup) should be in place. If the chain headquarters trains the store manager in a unified way, the store manager trains the clerk in a unified way, and the headquarters checks the stores. The day before the headquarters re-activity, the store manager training was implemented in a unified way, and the assessment rewards and punishments were put forward. If the implementation is not in place, the store manager who fails the assessment score will even be dismissed on the spot.

The promotion activities of pharmacies are usually planned in three points and executed in seven points, which shows the importance of implementation in place. If the pharmacy can really carry out the activities in the process of carrying out the promotion activities, then the promotion activities will be successful.

Summary of activities of drugstore members' day 3 I. Implementation of activities

1, the pure sales data of pharmacies (i.e. sales situation), it is best to provide data comparison, that is, the comparison of sales data before and after the activity, so as to bring the effect of the activity systematically;

2, the number of gifts consumed, calculate the input-output ratio, that is, how much money I invested, how much sales I generated, and calculate the expense rate;

3. Show the activities on the spot and take some photos, such as the display of pharmacies and the atmosphere at the event site.

Second, consumer communication.

1. Classification of purchasing consumers, describing or counting the purchasing proportion of different types of consumers, so as to determine whether the activity conforms to the established consumers;

2. Consumers' feedback is consumers' preference for activities and gifts.

Third, terminal feedback.

1, feedback from pharmacies, including feedback from pharmacy owners and shop assistants on activities (preferences, suggestions, etc.). );

2. Feedback of competing products, such as the effect of the activity on attacking direct competitors, and whether the competing products have targeted actions.

Four. Summary of activities and recommendations

1, to sum up, give your overall evaluation of the activity effect;

2, gain and loss analysis and inspiration, summed up the activities done well and need to be improved, and put forward personal suggestions for the next activity.

Summary of activities of drugstore members' day 4. With the support of leaders at all levels of the company and the joint efforts of colleague Qi Xin, this activity has achieved good results. September 7th to 9th, 20xx is an exciting three days. Through these three exciting promotions! I benefited a lot, not only improved my physical ability, enhanced my understanding of various drugs, but also understood the people-oriented service concept. At present, promotional activities are often ignored by consumers, and consumers' enthusiasm for participation is not high, which easily leads to poor promotional effects. In fact, it is not that the promotion itself is unattractive, but that there are too many promotion activities at present, and some activities do not clearly express the core interests of the promotion activities in the publicity, and the publicity and implementation are not enough. However, our three-day activity overcame the above shortcomings and achieved the goal of stabilizing loyal consumers. On-site prize promotion increased the desire to buy and attracted the popularity of the event site. The specific feelings are as follows:

First, adequate preparations have laid a good foundation for the promotion of publicity activities.

This activity took the form of distributing leaflets, promoting beer, and throwing leaflets at every household in high density. * * * A total of about 10000 leaflets were distributed, focusing on the market business circle, around the central hospital, at the entrance of the community, around the martyrs cemetery in Huxi, and on the pedestrian street. , and released a promotional advertisement. After hanging banners and slogans with activities as the main content in the pharmacy, in order to make the activities orderly and attract more people to participate, a free outpatient testing service desk, a consultation desk, a gift distribution desk and a lottery box were set up at the entrance of the pharmacy. What is even more sensational is the performance effect of the Northeast Errenzhuan, acrobatic troupe, drama and other stage forms, which crowded through the crowd, mastered the rhythm of the activities, maintained the order at the scene, guided customers into the store to participate in the activities, distributed materials and prizes, and registered their signatures in time. This new marketing model has brought some new ideas to consumers, made the citizens of Shan County have a full understanding of Yutian, strengthened the external image of pharmacies and expanded their popularity.

Second, the people-oriented service concept won the applause of customers.

The main targets of this promotion are: community residents, factory employees and shop residents around our store. In the specific operation, special price and discount have the greatest influence on some sensitive consumer groups, especially the special price of some sensitive drugs is easy to get twice the result with half the effort, and the corresponding distribution can make consumers enjoy the value of their consumption and achieve the goal of stabilizing loyal consumer groups. On-site prize promotion is an important means to increase the desire to buy and attract popularity at the event site, and it is also an important guarantee for the success of the event. In particular, the first 100 customers gave 6 eggs to buy medicine for the lottery, and the first impression of customers when they entered the door was "Wow, what a bargain! Something to send! " . This people-oriented service concept has won applause from customers. The growth of this activity is mainly to grasp the customer's demand for gifts, and the only way out is to rush the customer's unit price. What can affect the unit price of customers? Gifts, only gifts can affect the customer unit price. Such activities have played a great role in promoting pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

Third, take this opportunity to make a smile my bright business card.

Through this activity, I fully understand that there is no end to care and service. For every customer who enters the store, we should send the most cordial smile and the warmest caring greetings at the first time. Talk to customers, use civilized language and friendly tone, and consciously use "service language", with the word "please" before the word "thank you". From caring for customers in every way to everything. In this way, I can actively introduce and publicize the company's drugs and contraceptives, take the initiative to answer customers' questions, and let customers know more about drugs in the process of purchasing drugs! And I can also find my own shortcomings in sales, especially my understanding of drugs, and there are still some blind spots. Taking this as an opportunity, I will study the knowledge of medical drugs in my future work, understand the uses and precautions of each drug, work with peace of mind, exercise hard, standardize services, improve service quality, and make smiles my beautiful postcards.

Archer walks with Yutian Pharmacy. Eagle's ideal is lofty, soaring in the sky; Bird's career is heroic, fighting the sky. The greatest energy in my life is the pursuit of beautiful ideals, and the most exciting thing is the heroic career of fame and fortune. I am full of longing and hope for the future, and I am full of enthusiasm for Uta's career. I am proud of entering Uta's dream company, and I am excited to finally have a stage where I can practice myself. I will devote myself to this hot land I love, closely link my life value with Yutian's career, and compose a youth movement of Yutian workers with high voice and magnificent brilliance.

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