(2) The value of letters is purely negative, showing differences. For example, the same person can write T in many variants, but in his pen, this symbol cannot be confused with L, D and so on.
(3) The value of naming only depends on their opposition in a system composed of a certain number of letters. Because the written symbol is arbitrary, its form is not important, or it is only important within the limits stipulated by the system.
(4) How the naming symbols are generated is completely irrelevant, because they have nothing to do with the system. It doesn't matter whether people write letters in white or black, concave or convex, or whether they use pens or chisels.
China thought also systematically discussed naming. Philosophy of fame is a distinctive school in pre-Qin philosophy, which had a great influence on Taoism and metaphysics in Wei and Jin Dynasties. Its main purpose is to clarify the relationship between name and reality from the perspectives of epistemology, ontology and logic.
There are two schools of philosophy of name: Hui Shi's "contract difference" and GongSunLong's "separation from firmness". The stationed troops set an absolute frame of reference, in which everything in the world is placed, showing the relativity of similarity or dissimilarity, and the naming activity also started from this: heaven and earth are integrated, and all things are loved.
Gong Sunlong made a more detailed analysis of naming, and reached a "theory of referring things" consistent with Plato's theory of ideas. He believes that nouns represent a * * * phase world different from the real world, and the latter determines the existence of the former. Based on this theory, he put forward some strange arguments at first glance, such as "a white horse is not a horse".
Regarding the origin of naming, Feng Youlan believes that "celebrities flow and are built by lawyers". Famous people not only come from litigators, but also from their professional habits, which seems to be different from the mainstream trend of thought.
Hui Shi's Theory of Relativity: Everything is relative and constantly changing. There is no absolute difference between all things, there are absolute boundaries. Everything is one, so love everything indiscriminately.
Gong Sunlong's Theory of * * * *: Gong Sunlong emphasized that "name" is absolute and unchangeable. From this, he came to the same concept or * * * as Plato's.
Gongsunlong's theory is recorded in Gongsunlongzi, and its main points are "White Horse is not a horse", "Li Jianbai" and "Theory of referring to things". Everyone has heard a lot about a white horse, so let's talk about "Li Jian".
According to ordinary people, stone, hard and white are three in one. Stone contains both hard and white properties, and hard and white are inseparable. This "anatomist" Gong Sunlong actually put his knife into the stone and picked out the flesh and blood of the stone: the bone is the hardness of the stone and the meat is the white of the stone. Bone to bone, meat to meat, you don't have me, I don't have you. This is Li's argument about naming.
After gradual development and evolution, naming has been separated from the philosophical category, formed a specific theory, and turned into a naming activity mainly aimed at people or goods, aiming at realizing the deeper connotation of names according to the naming theory, such as naming people and naming goods with auspiciousness, good luck and socialization as the goal and market, value and brand as the guidance.
The narrow sense of naming is more comprehensive, and it is Huaxin's personal naming and Huaxin's company naming proposed by Huaxin Naming Network:
Huaxin's personal naming method is a combination of traditional culture and modern western learning. Traditional culture includes numerology, five elements, mathematics, Yi, zodiac, divination, semantics, phonetics, hieroglyphs and numbers, while modern western learning includes psychology, sociology, psychoanalysis and nominalism.
1, numerology reconciliation
Give a good name, predict fate, analyze the overall fate according to the eight characters, and expel the gods that personal numerology likes. Only by using the name given by God can we play an auxiliary role in fate.
2, the five elements are born together
The five elements of the name conform to the four laws of life, gram, control and culture, and the five elements coexist and have a long history.
3. Math is auspicious
The five grids of a name, namely, heaven grid, earth grid, human grid and outer grid, should be good in mathematics, and there should be no evil numbers in the name.
4, easy to be harmonious
Yi Xiang is reflected in the font structure of the name, and the combination of Chinese characters is appropriate in weight, strength and quantity. The name form should pay attention to the natural posture, verve and handsome, simple and complicated.
5. Zodiac fitting
There are Chinese characters that are fond of and taboo in the zodiac, so as to avoid the adverse influence of the radicals on the famous zodiac, and choose Chinese characters that promote the fortune of the famous zodiac.
6. Full of meaning
Names are a concentrated information field, which must be infused with long blessings and broad prospects, and promote the fortune of the name owner by promoting psychology.
7. The melody is beautiful
The first sound effect of a name is the first impression of the owner of the name, so we should avoid indecent association, pay attention to clarity, ups and downs, and elegant voice to achieve a pleasant, euphemistic and loud atmosphere.
8. Word limit
Taboo of words in elders' names and names' preference for words.
9, three talents get rich
The name must conform to the configuration of three talents, namely, time, place and people. Only by injecting these three kinds of auspicious wealth into the name can the name have the effect of making money into treasure.
10, a happy family
Names must conform to the five elements of parents' fortune, family members' fortune, make up for family disadvantages, avoid conflicts with fate, and increase parents' fortune, so that families can be happy.
1 1, take a deep breath and be healthy.
The five tones of Chinese characters correspond to palace, Shang, horn, sign and feather, and correspond to five internal organs, spleen, lung, liver, heart and kidney. The breath exhaled by a name must conform to the six-character formula of "blowing, breathing, laughing, oh, hissing and hissing", so that it can be compared with "Da Ming Mantra" (An), (Ma) and?
12, physical and mental health
At the annual meeting of American Behavioral Medicine Association 19, the relationship between name and life span was specially discussed. The survey shows that men with positive names live an average of 7.28 years longer than men with negative names. The report said: "The surprising discovery is that the names parents give their children can almost change the cause and time of their future death. Not only the length of life is affected by the name, but also diseases and accidents are related to the name.
The naming of Huaxin Company focuses on target customers, industry characteristics, management psychology, promotion and communication, advertising, marketing planning, social psychology and so on. Combining traditional naming methods such as mathematics, numerology and phonology, and taking into account long-term development, it finally achieved a prosperous corporate fortune.
1, customer psychology
According to the customers that the enterprise will face, aiming at the market of a certain customer group, it will draw in the customer psychology, arouse the good association of customers, improve the visibility and market competitiveness of the enterprise, and help to establish a good corporate image.
2. Industry characteristics
Naming according to the industry and product information of the enterprise is the guarantee for the enterprise to make a name for itself and enhance its competitiveness. Well-known lies in advertisements, but also in easily accepted firms, which are good advertisements in themselves, thus expanding their influence in the whole industry and society.
3. Corporate image
Enterprise name is the spokesman of enterprise image, and it is the first impression and the first and most important understanding of the society to the enterprise. A good enterprise name includes product quality, market coverage, service level, social welfare undertakings and other information.
4. Corporate philosophy
To a great extent, society judges the concept and culture of enterprises according to their names. Enterprise name embodies the core of enterprise culture and is the connotation of enterprise. Forming a unified corporate values and propaganda pace is the key to the efficient operation of enterprises.
5. Enterprise assets
As the carrier of goodwill, trade name has property value, reflects the cultural taste of enterprises, companies, factories and commodities, accumulates the cultural mentality and commercial pursuit of the times, regions and groups, has profound cultural value and is an important intangible asset of enterprises.
6. Consumer psychology
The enterprise name of the enterprise contains the development vision and intensive cultivation of the enterprise. Consumers buy not only products, but also product brands. A good corporate name can give consumers beautiful enjoyment, improve the product grade, increase the added value of product culture and meet the taste requirements of consumers.
7. It means auspiciousness
Enterprise names have auspicious meanings, which will bring the psychological distance between enterprises and consumers closer and be more easily accepted and recognized. The auspicious enterprise name will also have a good psychological hint for the whole enterprise.
8, the font is steady
In the combination of enterprise name and modeling, avoid top-heavy, complicated and uncommon. The font combination of enterprise names gives the audience a visual impact. From the perspective of divinatory symbols, the majestic and steady font combination shows that the enterprise is developing steadily and powerfully.
9. Math Geely
The mathematics of enterprise names should be prosperous, promote the vigorous development of enterprises and avoid fierce numbers.
10, rhymes loudly.
The first sound effect is the consumer's first impression of an enterprise name, so we should avoid indecent association, and the sound rhyme should be clear, undulating and elegant, so as to be loud and atmospheric, giving people a pleasant psychological feeling.
1 1, the five elements are mutually generated.
The name of an enterprise must emphasize the five elements, and each Chinese character has the attributes of five elements, so that the development of the enterprise will be smoother and smoother, and the five elements will be repeated, and the wealth of the enterprise will continue.
12, numerology reconciliation
An enterprise legal person is an important decision-maker of an enterprise. According to the eight-character fate of an enterprise legal person, expelling the god of love, reconciling the name of the enterprise with the fate of the enterprise legal person will make the enterprise and the legal person develop together and prosper in human resources and wealth.