I believe many people have had the idea of starting a business, but it is not enough to have an idea. Still have to be realized. The following is a "nailed business plan template" compiled by me for your reference only. Welcome to reading.

Manicure business plan template (1) 1. Background

There is a huge profit margin in the nail industry. According to the report of the professional investigation organization, the nail market in China is developing rapidly with an annual growth rate of about xx%. China has a huge consumer population. The nail industry is recognized as a high-profit and high-return industry and has become the most promising investment project.

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

The more accurate the nail salon is, the easier it is for customers to remember. Being able to provide personalized value-added services is the key to the operation of nail shops!

Second, the existing situation

1. Consumers usually pay attention to the following points when choosing a nail salon:

(1) Professional level of nail shops;

(2) the service level of nail shops;

(3) the environment of the nail salon;

(4) The ability and reputation of manicurists in nail shops;

2. Consumers have the following requirements for nail shops:

(1) I hope that nail shops can improve their professional skills;

(2) I hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) I hope that nail shops can improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types.

(6) More than 60% customers are dissatisfied with the services and overall quality of manicurists, and hope to improve.

3. Ways for customers to choose nail shops;

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) Part of it was accepted through the introduction of a manicurist;

(3) Some of them were introduced by friends;

(4) Others come here through advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market.

In this industry, manicurists are highly mobile. Good shops should make more efforts in personnel training, and at the same time have their own methods to retain those excellent manicurists. Understand what is the ideal choice for employees and how to solve the most fundamental problems in reality.

Third, site selection analysis

Mainly choose the concentrated area near the city center and office buildings, with elegant and exquisite interior settings and tasteful, covering an area of about xx square meters.

The address is selected as: xx.

Fourth, the cost of opening a store.

It is estimated to be around X million yuan. Including:

All kinds of certification licenses x million

Decoration x million

Instrument products x million

Rent xx yuan/month

Traffic and other expenses.

Verb (abbreviation of verb) service mode

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. Every manicurist should know his job well and be able to finish it well.

(2) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(3) Every manicurist should do it: the service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers.

(4) A manicurist should learn to communicate effectively with clients. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(5) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude, and most manicurists can do this.

(6) Improve our professionalism and let guests pay for our professionalism.

(7) Nail shops should have accurate and unique business positioning, so that enterprises can be in an invincible position in the competition.

Prospect of intransitive verbs

With the development of this industry, manicure will become a major branch of the beauty industry. With the development of stores, branch stores and chain stores can be developed, with broad prospects.

Seven, nail art publicity plan

Design of nail salon activity plan

Low threshold entry method, overdraft method, comparison method, tear sheet method, POS marking method, cash reward method, experience method, special price method, over-value method, lottery method, replacement method, bundling method, packaging method, card transfer method, double method, referral method and serial accumulation method.

Graded nursing method

Low threshold method:

Its policy is roughly as follows:

Scheme 1: The manicure costs one yuan a day, and customers can enjoy the whole year's beauty care as long as they pay xx yuan, mainly to attract customers with low prices, and then earn other profits through annual sales.

Option 2: the annual card is xx yuan, and it will be returned at the end of the year after X times or more.

Option 3: hand and foot x yuan once (only once) and then promote the hand and foot annual card, xx yuan xx times (reservation), less than x yuan/time, one is to expand customers, and the other is that this piece can be unprofitable.

Scheme 4: the annual card is xx yuan, the product is xx yuan, the hands and feet are X times, and the fast armor is X times.

Note: The above similar schemes all use low prices to expand customers and then resell them, such as card transfer or project bundling.

Option 5: Can this low-threshold method be used for high-end nail art? Of course, for example, on the basis of the promotion design of X million cards in a high-end store, an access card of xx yuan is added for a limited time of X months, which shows opportunities in a limited time.

There are many similar schemes: for example, with the "March 8th Festival", as long as the promotion slogan is "xx", all nail services have a special discount of "xx" for one week. At eleven o'clock, I chose the services of three nail projects for xx yuan. This year marks the 60th anniversary of the founding of the People's Republic of China. We can also give xx yuan to local units to provide nail phototherapy for xx female compatriots to welcome the National Day. Anyway, as long as we dare to use our brains, there will be many promotion plans.

Overdraft method:

Its policy is roughly as follows:

Stored value card: At present, many nail products are sold with stored value cards. In the absence of new brands, new projects and new customers, the promotion policy is: all consumers pay xx yuan for nail products, 50% off for nursing and 60% off for products. Maybe 8 thousand, 6 thousand and so on The design of this promotion policy has advantages, but it has great losses to the nail profit;

2. Stored value card: the consumer deposits 10000 yuan in advance, and after X years of basic nursing, all the cash of 10000 yuan is returned, which is called nailed stock;

3. Optional card: Consumers can choose their favorite services for unlimited times, not only items, but also unlimited times within one year as long as they pay xx yuan.

4. Final card-free: split nail projects and provide lifelong free services, such as crystal nail life cards; Basic nursing lifelong card; hand and foot care

Note: In fact, manicure itself has the nature of financing, but the following methods are more prominent. The most common manicure methods,

5. "Consumption stored value" mode: The consumption stored value mode enhances the added value of customers' consumption and retains customers' long-term consumption through disguised rebate.

1. every x yuan is used as the stored value base, and an account is set up in the bank in the name of the customer;

2. Customers who have accumulated (with a term of X months) or spent more than X yuan at one time will deposit x% cash in the customer's bank account, x% points in the customer's loyalty card and give X' family cards';

The total points for customers to use in-store consumption services are full cash, and the products purchased are x% cash;

4. The amount of cash account in the bank should be controlled by the customer as the insurance fund or children's education fund of the customer.

Note: each family card can do X times of free care, but I can't do it myself.

correlation method

Its policy is roughly as follows:

1, nail shop annual card X yuan, at the same time, gift sets worth X will be given in the second half of the year;

2, nail shop annual card X yuan+1 scheme, send a set of value X gift packages on the spot; In the second year, you can get beauty treatment as long as X yuan (you only do services but don't sell products in the first three months). )

Note: As far as customers are concerned, they prefer to compare and take advantage. In fact, policy design is to let customers choose the second method, just to compare with the first one.

For example, a nail salon designing an X-yuan card is different from X-yuan cards and X-yuan cards, because X-yuan cards need at least X times discount to impress customers, while X-yuan cards and X-yuan cards are equivalent to X times for customers. If there are more than 3 times discount, customers will easily accept it.

Manicure Business Plan Template (2) Chapter 1 Summary

I. Purpose and business model

The company's aim is to provide suitable cosmetics and basic skin care for college students, so that everyone has the right to enjoy beauty, and help girls to take good care of their skin and dress appropriately when looking for a job, thus achieving success. Our company is in its infancy. The legal operation form of New Life Cosmetics Company is individual proprietorship, and its legal address is xx Facade Room of xx Engineering Teachers College in xx District.

From xx to the present (xx), our company has been engaged in market research and made achievements, which is manifested in the discovery of the campus market, especially the cosmetics industry, which is basically blank. Judging from the expected financial analysis, our company expects to reach xx yuan per month in xx years, with pre-tax profit of xx yuan, sales income of xx yuan and pre-tax profit of xx yuan. We can achieve this goal because our funds are mainly used for

1) Open the new product market;

2) Take effective marketing strategies to expand the campus market.

Now New Life Cosmetics Company is in a state of need of publicity. In order to implement our plan, the company needs a loan with a total amount of xx yuan for the following purposes:

1) Use a single page and the corresponding beauty personnel to publicize in the area of xx University to enhance its influence.

2) Training of company personnel.

Second, our products and services.

At present, New Life Cosmetics Company mainly provides low-end cosmetics such as Avon, Olay, Ponzi, Shiseido, L 'Oreal and Little Nurse. At the same time, our company also faces students who need job interviews. Students in need regularly do mask care and make up lightly, which is helpful to the success of the interview. At present, our products/services are in the initial stage. We plan to continue to expand our strength according to this business model:

In this market, the main key factor is how to meet the consumption needs of college students.

Our service is unique, because we have zero distance with consumers and know this market better. In addition, we have our own advantages, because we graduated with a bachelor's degree in management, and both management and market have a rich theoretical foundation.

Third, the market positioning (target market)

We position the market in beauty and skin care. According to the market resources, according to the survey in recent two years, xx% of girls need this service, and almost all girls are concerned about their appearance, hoping to care for or improve their skin through professional beauticians. In the survey, it was found that cosmetics are the most common products in girls' dormitories, and most of them are middle and low-grade products, but the prices are quite high. Judging from the respondents, it is generally difficult to buy preferential cosmetics and the purchase channels are not smooth. In fact, even the so-called big discount goods are very profitable. In terms of skin care, it is even more inconvenient. There are few decent beauty shops around, let alone serve college students or interview them.

Fourth, competition.

We have no competitors in this market, but our services are selective in the market. Therefore, to reflect our competitive advantage, we should do a good job in publicity and promotion.

Verb (abbreviation for verb) management

Our management has the following personnel to ensure the realization of our plan.

xx

Capital demand of intransitive verbs

We are seeking loan support of xx million yuan for start-up and marketing funds. We use the profit share to repay the loan or investment within X years.

Chapter II Company Introduction

I. Purpose (task)

Our goal is to turn the company into a cosmetics chain company in colleges and universities.

We are determined to abide by our reputation and improve our reputation in the sales field. In order to achieve this goal, we adopt honest management and expand publicity to achieve it.

In order to achieve our goals and established policies, we are determined to treat fund trustees, customers and other social groups with a strategic attitude of expanding our business. These units will trust our company because suppliers are closely related to our interests.

Second, the company profile

New Life Cosmetics Company will be established in xx, and its business scope includes cosmetics sales and targeted basic skin care. The enterprise law is named New Life Cosmetics Company, and its legal address is NO. South xx Road, xx District, xx City.

Our company is a wholly-owned company. Our main office is located in the X facade of Engineering Teachers College in xx District, xx City. Our business area is xx square meters, and the beauty and skin care room is xx square meters. With this fund, we are expected to expand to the neighboring university area within two years.

Third, the company strategy.

Although the cosmetics market is not simple, some powerful companies in this market are in the state of giving up or undeveloped, which provides space for the survival and development of our company.

The marketing strategy of New Life Cosmetics Company is to "surround the city from the countryside", that is, to attack the weak market first and gradually occupy the market.

1. Products and services:

The company represents a side of the new female consumer market and can take college students as potential target customers. After a few years, even white-collar workers who are going to the society will only increase their consumption of this piece, and they may develop into our loyal customers. It also provides favorable conditions for our company to expand its scale.

Fourth, corporate management.

1. Management Team Status

1) a store manager.

2) X staff on duty in the store: X salespeople and X beauticians (early stage). X people on duty in the store: X sales staff, X beautician (later stage).

3)X-person door-to-door sales promotion and service (prophase). X-person door-to-door promotion service (later stage)

In order to facilitate management, the company will establish the following systems and statements.

1, Financial and Commodity Management System

2, personnel recruitment, training, incentives and other incentives.

3. Print sales orders and reports for easy verification and management.

2. External support:

At present, we have established business relations with the following external consultants:

1)xx district accounting firm in xx city

2)xx Law Firm in xx District, xx City

Verb (abbreviation for verb) Organization, cooperation and foreign relations

(1). Organization's internal management system

In order to facilitate management, the company will establish the following systems and statements.

1, Financial and Commodity Management System

2, personnel recruitment, training, incentives and other incentives.

3. Print sales orders and reports for easy verification and management.

(2) New Life Cosmetics Company has developed an important interest relationship with major companies in the cosmetics production industry. The following examples illustrate the scope of these relationships:

The company has established an important strategic partnership of mutually beneficial cooperation in the following large-scale merger businesses:

We have established a sales agreement with the sales department of xx, so that we can enjoy the same purchase price as other dealers.

We have established a marketing agreement with the manufacturer of little nurses, so that we can enjoy the lowest ex-factory price, thus giving us a cost advantage.

(3) Personnel recruitment

Practitioners in this industry must have employment certificates stipulated by the state, especially beauticians. Department sales staff require undergraduate or excellent junior college students with corresponding majors to have certain marketing knowledge.

Recruiters should pay attention to appearance and image. Male 175 cm or more, female 165 cm or more. They have good facial features, good skin, strong language skills, careful work, no bad habits and no bad behavior records.

Recruiters have a probation period of 6 months.

The venue and facilities of intransitive verbs

Our company is headquartered in London. South xx Road, xx District, xx City.

This site is owned by Engineering Teachers College and can meet the development needs in the next two years. After improving the sales capacity, our company is expected to expand rapidly in the University of Finance and Economics and the University of Science and Technology and open chain stores.

Seven. risk

The main risks of this project are as follows:

1. The customer is allergic to some cosmetics. In view of this, follow up every customer, establish good contact two days before using our products, and strictly control the purchase of goods, and strictly prohibit counterfeit and shoddy goods.

2, anti-theft and fire prevention. Establish personal responsibility system. Responsibility will be specific to individuals, and the duty system will be implemented in turn.

Chapter III Market Analysis

I. Market introduction

Xx District of xx City is another university gathering area, including Modern College, Engineering Teachers College, Medical College, University of Science and Technology, University of Finance and Economics, etc. The number of girls in these schools accounts for a high proportion. However, there are no cosmetic shops around for female college students. At the same time, in the face of fierce job competition, every woman who applies for a job wants to stand out, so it is particularly important to dress for a job. The contradiction between supply and demand has brought infinite business opportunities for the development of this industry.

Second, the market analysis

2. 1 Advantage analysis:

First, as mentioned above, the contradiction between supply and demand. The campus market is a gap with opportunities for survival and development.

B, targeted. Our products and services are completely aimed at college students who need to apply for jobs, and the prices are mainly at middle and low prices.

C, know more about the market. Because our company is in zero-distance contact with our consumers, we can better understand the market and adapt to it in time.

D, most of the members of the company are management graduates, and they have a strong interest in the cosmetics industry, so they have a stronger commercial advantage.

2.2 Disadvantages are:

A. financing difficulties.

B. The management and operation personnel of the company are mostly inexperienced.

C. the difficulty of choosing marketing strategy to establish the company's popularity and reputation in a short period of time.

Third, the target market

1, target customer

The target customers of New Life Cosmetics Company are: firstly, the universities around the Engineering Teachers College, and then after the success of the previous scheme, it will be extended to all universities in need.

1. 1 single customer-refers to the purchase of goods or services to satisfy the individual's pursuit and experience of beauty. It is characterized by personalized small purchases and is our main service target.

1.2 group customers-buying goods or services in groups such as classes or dormitories. It is characterized by a fixed time and number of people (generally developing into repeat customers).

Nail the business plan template (3) 1. Future development trend of nail industry

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. So, what can attract customers? Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

Note: The more accurate the location of a nail salon, the easier it will be remembered by customers. Being able to provide personalized value-added services is the key to the operation of nail shops!

Second, understand the customer psychology.

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of nail shops;

(2) Look at the service level of nail shops;

(3) Look at the environment of the nail salon;

(4) Look at the ability and reputation of manicurists in nail shops;

Consumers have the following requirements for nail shops:

(1) Most consumers want nail shops to improve their professional skills;

(2) Some people hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) Many consumers want nail salons to improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types.

More than 60% customers are dissatisfied with our manicurist's service and overall quality, hoping to improve, which also reflects the reasons for our customer turnover.

Ways for customers to choose nail shops;

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) part of it was accepted through the introduction of a manicurist;

(3) Some of them were introduced by friends;

(4) Others come here by reading magazines, TV and advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market. It is a question that every operator should ponder deeply.

Third, manicurists are highly mobile.

(1) Young employees and lack of social experience;

(2) The work skills are not high, but I want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;

(4) The boss is inexperienced and frequently changes the salary and commission of employees, which gives employees distrust;

(5) The constant emergence of new competitors, their high salary level, good shop decoration environment and leading materials and equipment have a strong attraction to young manicurists.

In this industry, good shops have made great efforts in personnel training, and at the same time, they have their own methods to retain those excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists leaving. Of course there are many reasons. As our operator alone, should we review ourselves and what is the position of employees in our hearts? Understand what is the ideal choice for our employees and how to solve the most fundamental problems in reality.

Fourth, the most popular nail shop service

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. No matter which store, all employees need to actively cooperate to create a good service environment.

(2) Every manicurist should be very clear about his work and be able to finish it well.

(3) Customers and manicurists have reasonable expectations, and customers don't expect manicurists to be their own slaves and can command at will; Employees will not be unhappy and often want to change their bosses or raise their salaries.

(4) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(5) Every manicurist should believe; The service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers of their money.

Sincerity is not only a manicurist's performance to customers, but also a manicurist's reputation based on personality, and every manicurist is a witness to the boss's personality and conduct, so they judge and choose their own future. From this perspective alone, there is a great brain drain. Is there something wrong with the owner's ability or the boss's character in the nail shop?

(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(7) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. But our customers need us to show our professionalism in the process of communication, so that they can be convinced.

But pay attention; Too close relationship between customers and manicurists will make customers lose the distance from the nail shop, the price will be out of the question, and at the same time, we will lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.

(8) Manicure shops should have their own values and cultural norms, and all manicurists should understand and understand the goals and directions of enterprise management and service.

(9) Nail shops should have accurate and unique business positioning, so that enterprises can be invincible in the competition.