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What is the future development trend of beauty salons?
According to incomplete statistics, there are currently more than one million beauty institutions in China, with more than 6 million employees. Faced with the huge market and fierce competition, the operators of beauty salons must always "recharge their batteries" and grasp the future development trend. The era of shallow management that makes money by profiteering and speculation is over. Faced with the huge female consumer market, the reality that investors from all walks of life are ready to enter or have already entered has caused small beauty salons all over the country to enter "suicide action" and try their best to attract customers' consumption by means of free, discount and gift. The high-end consumers who support the beauty industry are dismissive of this, which makes the beauty salons that have already lost money fall into a more blind battle for low prices. Based on the fact that it is easier for rich people to earn money now, and beauty is not necessary for life, it can be predicted that the future business trend of beauty salons will change from high-end customers to club services; From therapeutic clients to professionals and experts to make profits; Product-selling beauty salons will expand their brand network with after-sales value-added model; Operators of comprehensive beauty salons will rely on the cash flow and profits generated by their internal closed cycle to maintain their operations. No matter which mode or type, your living space can be determined by the number of customers you have. What can attract customers? Professionalism, honesty and value for money are the requirements of women. I think the future management and development of beauty salons will take branding, scale and specialization as the mainstream direction. The future business orientation of beauty salons will present the following situations; Powerful brand chain stores; The beauty service demonstration shop of the direct selling company's sales outlets; Computerized sales management products specialize in beauty salons; Psychological beauty concept store; A comprehensive club that promotes comprehensive services; A maintenance health store that combines beauty and medicine more closely; Men's beauty and health club; Reputation shop named after personal brand. Special note: the more accurate the positioning, the easier it is for customers to remember. It's not easy to love someone. ※. Why try to love everyone? Providing personalized and value-added professional service ability is the foundation of beauty salon management. The mistake you can't make: lack of business orientation, regard yourself as a universal beauty salon, have everything, but not outstanding. If you want everyone to love you, it's just a thankless job. ※.