As a new non-standard accommodation product, B&B is confused in the market at present, and there is no unique definition in China. Inn B&B is a small-scale tourist accommodation function product built, leased or developed according to the development of local tourism. It is a non-standard accommodation product that provides all-round and personalized experience services in combination with regional cultural characteristics and market demand. China's tourism industry is the cornerstone of the hotel industry. Relying on the rapid development of tourism at this stage, China's national hotel industry has also entered a stage of rapid development.
Analysis and Forecast of the Transaction Scale of B&B Online Booking Market
With the continuous development and upgrading of the tourism consumption market, the domestic homestay industry presents a thriving scene. According to the data of "Analysis Report on Market Prospect Forecast and Investment Strategic Planning of B&B Industry" issued by Prospective Industry Research Institute, by the end of 20 16, the total number of online registrations of inns and B&Bs had reached 50,200, an increase of nearly 8,000 compared with last year. . 20 15 and 20 16 are the peak periods of online B&B market development. In 20 17, the transaction scale of China online hotel reservation market reached 127. 1 100 million yuan, with a year-on-year growth rate of 64%. It is estimated that the online hotel reservation market will reach177.2 billion yuan in 20 18, and it is estimated that the hotel market will reach 30 billion yuan in 2020.
At present, the B&B economy is booming, which has ushered in a good development opportunity. But overall, the homestay economy in China is still in its infancy. Problems such as disorderly development, lagging planning, inadequate supervision, lack of relevant laws and regulations, irregular operation and management, and insufficient stamina for innovation and development exist to varying degrees. To this end, it is suggested that:
Strengthen standardized management and pay attention to policy guidance.
20 17 10 1 The Basic Requirements and Evaluation of Tourism B&Bs was officially implemented, which filled the gap in the management of B&Bs industry. Guangdong, Zhejiang, Fujian and other places have also introduced local laws and regulations to guide, support and standardize the development of homestays. However, looking at the overall situation, the legal definition and supporting policies of B&B are relatively backward, and the B&B industry has long been wandering in a "gray zone" that cannot be followed. Governments at all levels should promptly introduce operational management measures to clarify the nature, scale, characteristics, employees and tax management of homestays. Formulate appropriate entry thresholds and approval methods according to local conditions, issue certificates to homestays that meet the standards, and incorporate them into the management system. It is necessary to clarify the competent department and its related responsibilities. Establish a hotel economic service management coordination organization, and the functional departments of tourism, public security, fire protection, industry and commerce * * * cooperate with each other to promote it, so as to provide a solid organizational guarantee for the long-term development of the "hotel economy". It is necessary to formulate reasonable support policies, and effectively guarantee the development of the hotel industry by means of discount loans, tax incentives, and resettlement of dangerous houses. Encourage the establishment of homestay associations and strengthen the self-discipline and self-management of homestay operators.
Strengthen planning guidance, scientific and coordinated development
Governments at all levels should incorporate hotel economy into government tourism planning, define key development areas, and form a hotel development plan with clear objectives, reasonable layout, scientific positioning, distinctive features and dislocation development. Encourage governments at all levels that have the conditions to develop B&Bs to formulate economic development plans for B&Bs in the region. It is necessary to promote the integrated development of related industries, guide the extension of hotel economic industrial chain, expand many links such as eating, living, traveling, shopping and entertainment, and promote the coordinated development of related industries and regional economy. We should pay attention to moderate development, avoid losing the local flavor because of the strong commercial flavor, violate the original intention of the development of "homestay economy" and lose the original comparative advantage. Encourage indigenous people to participate in the development of homestays, attach importance to ancient villages in live transmission, explore folk festivals and folk stories, and promote the integration of local history, humanities, natural landscape and ecological characteristics.
Improve supporting facilities and improve service level.
We should increase the investment in regional infrastructure for the development of B&Bs, especially the development of villagers' hostels, and combine the construction of "beautiful countryside" to strengthen the domestic sewage treatment of B&Bs and the renovation of village appearance. It is necessary to improve environmental protection measures, control the total amount of regional sewage discharge and avoid overloading. Encourage diversified models, adhere to "people and business" and attach importance to "people". Innovate investment and financing methods, encourage multi-channel financing such as industrial and commercial capital investment, village collective leading financing, farmers' capital shares, and rural housing evaluation shares, attract people with strength, courage and ideas to take the lead, gradually improve the internal incentive mechanism of hotel operators, and activate the infinite vitality of rural farmers to develop the "hotel economy". Accelerate the informatization construction of hotel service platform, form a new model of "Internet plus hotel", and improve the individual service system that adapts to hotel development.