Chapter one: the business plan of the special restaurant.
1. Platform for Action
1. 1 company
The company needs to prepare more names, because the names may not be passed immediately. A good plan is half the battle.
1.2 market
What kind of consumer does the company need to position, whether it is mass consumption, high-end consumption or low-end consumption in business?
1.3 investment and finance
After positioning, we need to inspect and repeatedly inspect to estimate how much money to invest and who is more suitable to do it financially.
1.4 organization and human resources
Core managers, such as store managers;
Hotpot master, waiter, finance, security.
2. Project background
2. 1 food safety status in China
Melamine milk powder, formaldehyde toffee, Waste oil? Food,? Dyed steamed bread? 、? Sudan red? Duck eggs? Malachite green? Fish and shrimp? Clenbuterol pork Ink paraffin? Food safety incidents such as sweet potato powder are shocking.
In recent years, the frequent food safety incidents in China have gone beyond the general category of market violations, and also exposed some problems that cannot be ignored in the field of social morality. To rectify food safety problems, we should not only strengthen market supervision and legal sanctions, but also take systematic and powerful actions from long-term and fundamental moral cultivation.
2.2 The actual situation of each restaurant
Many fast food restaurants and ordinary ordering shops are not cheap, but they can't eat distinctive food, and the environment is dirty, chaotic and poor, which gives many entrepreneurs a source of motivation to do better than them and strive to win more customers with distinctive and guaranteed hygiene and services.
2.3 Features of opening a cafeteria
Just rely on the food area, dining area, bathroom, waiter? Hardware? For example, Chongqing's hot pot bottom materials have caused many innovations and secret recipes, so good hot pot bottom materials, such as health nourishing, hot and sour, seafood, fungi and clear soup, should be flexibly mastered according to local tastes. Hot pot is not eaten every day, but it takes a lot of thought to make customers want to come every day.
2.4 Self-service ticket checking analysis
The self-service hotpot restaurant for mass consumption has very fine cost control. Every bottle of spices, condiments, one or two vegetables and meat is wasted, which is equal to the loss of profit space. Many people go to the hospital with stomach bleeding because of the principle of eating well in the buffet hotpot restaurant. The waiter wastes more seafood, mutton or fat beef, which will make the owner of the cafeteria fall into the possibility of profit loss. In addition, how to calculate the customer's time period, frequency and extra consumption (cigarettes, beer, red wine, foreign wine, snacks, drinks, etc. ), self-help hot pot restaurants generally charge by the head. How to manage redundant people and waiters to let acquaintances in for dinner (if the boss is not on the scene) poses a great challenge to the boss's fine management of buffet.
3. Market analysis
3. 1 Market analysis and characteristics
Make a detailed survey of the surrounding consumer groups, such as the demographic structure of consumption power, food taste, atmosphere, and what ways to have dinner. If it is positioned as a self-service hot pot for mass consumption, especially for county-level canteens, the price cannot exceed 100 yuan.
3.2 Market prospect of cafeteria
The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at and analyze the development of an enterprise from a long-term perspective, make a long-term plan and summarize the overall situation of each stage. Such a step-by-step development model can have the future of the enterprise. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. When the economy permits, using subway gates to check tickets automatically can not only enhance the popularity of shops, but also reduce the labor cost of management and eliminate the financial loopholes of bar attendants. The boss doesn't have to stay in the store, he can know how many guests there are and how much gross income he has by checking the report and mobile phone.
3.3 Competition analysis
Including other fast food restaurants and large hotels.
3.4 National and local policies and guidelines
In order to support entrepreneurship, governments at all levels have introduced many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects. According to the relevant regulations of the state and municipal government, college graduates can enjoy four preferential policies: free risk assessment, free policy training, free loan guarantee and partial tax relief. Specifically, self-employed college graduates (including college graduates, undergraduates and graduate students) are exempted from the registration fee for self-employment, the management fee for self-employment and the cost of demonstration text of economic contracts within one year from the date of approval. In addition, informal enterprises can be exempted from tax for three years as long as they are registered in the streets of their districts and counties. College students who start their own businesses can apply for a loan guarantee of up to 654.38+10,000 yuan from the bank and enjoy a loan discount.
4. Company strategy
4. 1 company profile
In addition to operating a canteen according to the prescribed conditions, long-term survival depends on several factors such as cost control of enterprises and food safety of products. In the process of catering operation, terms such as energy saving, environmental protection, ecology, green and safety will become the top priority of daily operation and management, otherwise it will be a mistake. Lose big because of small? . So this enterprise is based on? Safety first, quality service? For the purpose.
4.2 Overall strategy
4.3 Development strategy
5. Marketing
5. 1 target market
Our store is located in the center of XXX crowd, and its main customers are college students, teachers and migrant workers.
5.2 Product introduction
It mainly provides four time periods: morning, noon, evening and midnight snack.
5.3 Sales strategy
In places where target customers are often active, use group buying websites such as leaflets, coupons and glutinous rice nets to do activities, highlighting the transparency of services and the benefits of prices. Advertising strives to convey information accurately and publicize the company's business service concept.
5.4 Sales channels
First of all, it should be clear that the cost of retaining an old customer is 80% less than the cost of winning a new customer, so we should do everything possible to keep the old customers in the customer base. Grasp the information of old customers as much as possible, and understand the dishes and habits that old customers like. Use modern scientific and technological means to establish and query by computer? Client banquet? Input the customer information collected through various channels into the computer, requiring timely and convenient inquiry. Listen to customers' opinions about the restaurant and take the initiative to contact old customers. You can also have XX discounts or free meals on customers' birthdays, and you can also promote beautiful women to eat for free, and lock this hobby group through word of mouth and repeated consumption.
In addition, there are more active QQ groups and forums in the local area, which can convey the company's business philosophy and preferential information, but don't make low-level advertisements like melatonin (it is easy to be kicked out or blocked with ID).
6. Production management
6. 1 Store layout: The layout of the store needs to design the site layout before renovation.
(This is a real photo taken after the on-site decoration.)
6.2 Variety selection
6.2. 1. First of all, we have to find out the basic information such as the characteristics, main ingredients, cost and taste of each hot pot. We must also clearly realize that there is no best variety that the public must eat, and we must first get out of the misunderstanding of taste. The public loves to see and hear, and there are many kinds of popular shops. There are also many examples in which varieties eliminated in one place are very popular in other places, so each hot pot has its own characteristics.
6.2.2, variety selection should be adapted to local conditions. People in different areas have different hobbies and customs, so it is best not to go against this basic point.
6.2.3, in-depth understanding of local counterparts. You can innovate or follow others. Innovation is risky. Once successful, you will get high returns. If you follow others, you can't taste worse than others. Generally speaking, it is better to draw a circle with a radius of 500 meters around your store site to inspect the situation of your peers.
Chapter 2: Business Plan of Self-help Kitchen
Ye Qi mingcheng gourmet cafeteria
Name of founder * * * *
Date: 20 13 12 13.
Mailing address: No.928, Xiamen University.
Postal code 36 1000
(Go to: Call www.zaIdian.cOM again. com)
catalogue
I. Overview of the enterprise (1)
Second, the personal situation of the author of the business plan? ( 1 )
Third, the market evaluation (2)
Fourth, the marketing plan (4)
Verb (abbreviation of verb) Organizational structure of enterprises (5)
VI. Fixed assets (7 items)
Seven, liquidity (month) (9)
8. Sales revenue forecast (1February)? ( 10)
9. Sales and cost planning? ( 1 1)
X. cash flow plan (12)
I. General situation of the enterprise
Enterprise type:
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
20 1 1 year? 20 13: I majored in financial management in Xiamen Institute of Technology, Huaqiao University, Fujian Province in 2005.
Educational background, courses (including time):
2013165438+1October: Xiamen? 1+ 1? Collective entrepreneurship training class
20 1 1 year? 20 13: study intermediate financial accounting, financial management, cost accounting, tax law, enterprise risk management, production and operation management, management science, etc.
Third, the market evaluation
Target customer description:
1. The target customers are college students in jimei district, especially students from Xiamen University of Technology. The self-service kitchen can make customers feel the fun of DIY.
2. Development of channels;
3、
Market capacity or expected market share of enterprises: most college students live away from home, and the meals in the school cafeteria are poor. Through the self-service kitchen, they can help themselves to have plenty of food and clothing. Those who can cook can cook for their classmates, and those who can't cook can also study. The market share of the self-service kitchen in Jimei University Town is very small, and it is a growing project with sufficient market capacity.
Main advantages of competitors:
1. has a certain market share;
2. Take the lead.
3.
4.
5.
Major disadvantages of competitors:
1. Since independent entrepreneurship is a project that has only emerged in recent years, everything is still immature.
2.
3.
5.
The main advantages of this enterprise over its competitors:
3.
4.
5.
The main disadvantages of this enterprise compared with its competitors:
3.
4.
5.
Fourth, the marketing plan
1. product
2. Price
Article 3:? Win in starting a business and realizing your dreams? Business plan for college students' self-service kitchen
? College students' self-service kitchen?
create
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project
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Team name: 3rd battalion team
Team leader: QQ:779455808 Team member:
? College students' self-service kitchen? Entrepreneurial project plan I. Summary of project plan
Don't you want to eat those dishes with the same taste in the canteen every day?
Don't you want to go out to a restaurant to eat those delicious but unsafe meals?
Do you want to experience the mystery of cooking with your classmates?
The college students' kitchen is to your taste, freeing you from boredom and vagrancy.
As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.
Because this project is specially designed for college students' food and entertainment problems, many students have been investigated. They are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.
Its scale can be large or small, with considerable prospects and low cost. It may be imitated at any time, so we should strictly manage all the work, improve its taste, constantly innovate on the original basis, constantly reflect and reform from students, and improve our competitiveness.
Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' self-service kitchen. Come to the college students' cafeteria and enjoy cooking with friends!
Second, the company profile
1. Nature: College students' self-help kitchen is a service project for all college students to rent kitchens.
2. Facilities: College students' self-service kitchens exist in units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping block, multiple sets of knives and a cupboard, in which vegetables, oil, salt and other seasonings are readily available, with tap water and some
Baskets, buckets and other vegetable washing tools, as well as several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time.
3. Service content of the project plan: As long as college students bring their favorite dishes to the college students' self-service kitchen, they can cook on the designated stove at a certain rent according to the time or scale. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. The kitchen of such a unit can cook about 28 groups of students (4 stoves *7 groups/stove) at lunch time (1 1:00-2:00). Students can eat here or take it out before they leave. Help yourself.
Our college students' self-service kitchen is also equipped with a large refrigerator. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and the space of the refrigerator, if it is stored for more than one day, a deposit of 2 yuan/day is required.
4. Project Planning Purpose: The emergence of college students' self-service kitchens is a profound experience of our group. Many college students complain that the food in the canteen is the same every day, which is not delicious and has no freshness. Some students also think that the food in foreign restaurants is unsanitary, not greasy and not cheap. In the case of only two choices, except complaining, there is only complaining, so we thought of college students' self-help kitchen, which not only tasted college students, but also exercised our hands-on ability.
5. Interior decoration of college students' self-service kitchen: students can design and create, and the core of design is freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' self-help kitchens.
Third, the organization and personnel management system
1. We divide our customers into three categories: large, medium and small.
Large-scale (20-40 people): For example, a reunion of classmates, a reunion of fellow villagers from all over the country, or a classmate's birthday, it is necessary to rent a college student's kitchen and make a reservation in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.
Medium-sized (10-20 people): If it is a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.
Small scale (1- 10 people): kitchen stoves are arranged at any time.
2. In the college students' self-help kitchen, only one middle-aged female employee needs to be hired to clean the college students' self-help kitchen, and the safety of liquefied gas stoves should be checked at all times during the cooking process of college students.
3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.
4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis.
Financial manager, responsible for settling weekly water and electricity bills, gas stove fees and employment fees? College students' self-service kitchen? Total income, adjust the price appropriately, large and medium-sized customers have a fixed rental price, and the rent for small-scale customers to cook next week is determined according to the number of times they book the kitchen.
6. Government approval: to obtain the business license of college students' self-service kitchen, the main problem is hygiene and safety. Because we hire people to clean the college students' self-help kitchen and often check and teach students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire extinguishing equipment in the college students' self-help kitchen. Safety and hygiene is the core management problem of college students' self-service kitchen, so if the government can approve it, if college students start their own businesses, they can apply for funds and approval from the school.
Fourth, the market
1, marketing
① Publicity
We will publicize it through leaflets, posters, school forums, Renren.com, campus network, college students' qq group, China Mobile Fetion and college students' relations. We will invite some good friends from all departments to get together in our? College students' self-service kitchen? Freedom, happiness and satisfaction, please ask for us? College students' self-service kitchen? Do oral publicity.
② Tourist source
Ever since we? College students' self-service kitchen? Go to eat and experience happiness, then will college students have all kinds of reasons to like us? College students' self-service kitchen? .
A. Show off your cooking skills in front of your classmates.
B.invite your good friends? College students' self-service kitchen? Cook yourself a delicious meal in the kitchen.
C. Two or three male and female dormitories can have a cooking party here, and those who can't cook can learn by the way.
D. If there is a classmate from other places, let him/her stir-fry the hometown food and try it.
E. I'm not satisfied with the restaurants and canteens outside, and it's not easy to make them by myself.
In the relaxed and free environment of college students' self-service kitchen, in a kitchen that can go in and out like home. Not only did we have a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the kitchen for college students. So there is so much income.
Yes, there will be an endless stream of customers in our college students' cafeteria. Every year, new students come, and there is a steady stream of students who come to taste early adopters.
(3) Since the college students' self-service kitchen serves for college students' catering and entertainment, we can expand matching and profitable services, rent barbecue tools and sell barbecue ingredients. Sell drinks, beer, dried vegetables and other dried vegetables that are easy to store. You can also provide a kind of books on how to cook and nutrition for free.
2. Market prospect
Now, isn't it with us? College students' self-service kitchen? On this scale, renting the kitchen to a shop with the same structure and form as college students, if any, can only be regarded as a form of entertainment for college students to cook by themselves. So we? College students' self-service kitchen? Is unique. College students all want to experience the social reality, the fun of doing it yourself, and fresh activists. So we? College students' self-service kitchen? The prospect is broad, so many colleges (undergraduate, junior college, vocational school) in China will be a broad chain space. Still paying attention? College students' self-service kitchen? The attention and credibility among students will develop other services horizontally, thus realizing the horizontal chain of college students' self-service kitchen.
3. Strategic objectives
(1) The short-term strategic goal is to set up student self-service kitchens around different universities in China. Carefully organize the internal structure, provide students with a convenient, comfortable, free, affordable and clean dining and entertainment space, win the comfort of college students' cooking and dining with freedom and cleanliness, and make them feel that they will come again when they come, just like they come every day. For half a semester, as we all know, publicity in nearby schools made word of mouth a landmark, during which the profit was 15%.
(2) Short-term strategic goal: On the basis of good reputation, credibility and attention, more cities and universities can be developed? College students' self-service kitchen? , but also horizontal development, let? College students' self-service kitchen? Become a brand and develop other industries that serve college students.
Verb (abbreviation of verb) investment analysis
The fixed cost is 2500-3200 yuan/set.
Variable costs (rent, water, electricity, oil, food) 3000-7000/ set. Year.
Gas 600 yuan/month. 900 employees/month. unit
The total annual income is 2000-6000 yuan/month. The units are different.
Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that the cost will be recovered in half a year and the profit will be made in half a year. The form of investment can be joint venture or sole proprietorship. College students' self-service kitchen? The annual cost is about 20,000-25,000/set. Therefore, the prospect of college students' investment income is objective.
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