First, selling wine sales skills
After a short contact with the guests, we should be able to accurately judge the consumption level of the guests. Only in this way can we promote satisfactory drinks for the guests. Specifically, we can judge by the appearance and clothes of the guests, and we can also understand the nature of consumption through the communication and chat between the guests.
Selling wine means selling yourself and introducing yourself. Selling yourself is more important than selling wine. The process of sales is a process of expanding interpersonal communication. By constantly issuing business cards, the interpersonal network will be greatly expanded and the amount of information will be greatly increased. These interpersonal networks and market information can be transformed into sales opportunities. ?
Second, if you sell wine.
When recommending drinks to guests, ask multiple-choice questions. Such as: "hello, sir! Shall we have some white wine, red wine or something tonight? " When the guests decide on one of the varieties, they will provide more varieties of this beverage for the guests to choose from.
Don't use the method of individual inquiry in promotion. Such as: "hello, sir! Shall we have a drink tonight? " If this way of asking, it will reveal that the guests are considering whether they need a drink, which is lack of guidance. Successful salespeople should learn how to guide customers to spend.
Matters needing attention in selling wine
1. For people who sell wine, it is undoubtedly necessary to master the knowledge of sales. Sales without knowledge can only be regarded as speculation, and you can't really experience the fun of sales.
2. Successful wine selling is not an accidental story, but the result of a wine seller learning, planning and applying knowledge and skills.
3. Selling wine is the application of common sense, but only by applying these concepts that have been proved by practice to the "action school" can it produce results.
Before you make a big splash, you must be prepared for being boring.
5. Never neglect the preparation and planning before selling wine. Only if you are prepared can you win. Prepare sales tools, opening remarks, questions to ask, words to say and possible answers.
6. Wine sellers must read more books and magazines on economy and sales, especially newspapers every day, to understand the news and news events of the country and society.