This is not just a manufacturer. After my observation, at least four manufacturers are making this product offline.
And they all use the same marketing plan and enjoy a one-yuan bonus promotion. As long as you spend an extra dollar, you can get another bottle. )
Opening this brand is a one-dollar pleasure, and opening that brand is also a one-dollar pleasure. Just spend another dollar and you'll get another bottle.
After the original price of 5 yuan money was changed by the merchant for one more dollar, it felt as if it immediately became a bottle of 3 yuan.
Do you think you are happy? Are you excited? These brand beverage manufacturers rushed into major shopping malls and supermarkets almost overnight.
You may not care about this marketing routine, and you don't like it, but you inadvertently find that not only your colleagues or friends are drinking this drink, but also your classmates are drinking it. They even seem to be fascinated by the routines of these merchants, always jumping and saying that I won another bottle, which inadvertently touched your heartstrings and affected your mind.
Their performance caught your attention and curiosity, but when you asked about the price, you actually sold it for 5 yuan, and you immediately had two more WC in your mouth, silently wondering whether to buy it or not. You do the math, it seems that it costs 2 yuan more than an ordinary 3-yuan drink like iced black tea. (In the beverage category market, Sanyuan is definitely the anchor. If someone sells a drink above this price, it means that the drink is sold to special people, not most ordinary people. )
Because you are the kind of person who is sensitive to price, you thought about it at the counter and struggled for a while. Finally, influenced by the people around you, you bought a bottle.
Then you opened the bottle cap disapprovingly and looked at it carefully. Maybe you won, maybe you didn't. )
But suppose you're really lucky this time. Then I couldn't wait to lift the bottle and take a sip.
Then two wcs popped up unconsciously in your heart, and you found that this drink really has a special taste, like the feeling on your tongue after smoking, with a little sour taste of tobacco in it. You went back happily while drinking.
The next day, you happily walked to the cashier with a one-yuan bottle cap, and then smiled and said to the waiter's sister, give me another bottle. The waiter took it, looked at it with a dull expression and put it in the box next to it.
You paid another yuan, and then went to the pile of drinks and carefully selected a bottle, because you didn't know which bottle would win the prize.
However, you have a little trick in mind. You secretly think that the investment ratio is 50%. According to this 50%, you may not get the prize if you choose 1, so you put down the bottle you picked up, and then you chose another bottle.
Then I went to the cashier and told the waitress that I didn't win this prize, so I won't buy it next time. It seems like a spell.
The waitress in front of the cashier took a look at you, and then just smiled and said nothing to you.
Then you opened the bottle cap excitedly and saw that you didn't win the prize. But because you have calculated that the average bottle is only three yuan, which is not beyond your psychological expectation, you feel that you have not lost money, let alone been unhappy.
Then you wanted to take a chance, so you took out five dollars and bought another bottle. Suppose you didn't win the lottery this time, expressed a little disappointment and said a classic mantra: don't buy it next time.
Then I saw the waitress smile at you again. After you took a sip, you walked out of the supermarket and felt that the bottle was very big and full. You imply that even if you spend 5 yuan, you don't feel that you have suffered much.
Then you went to the supermarket a few days later and said that spell to the waitress: I won't buy it if I don't win the prize this time. Hehe, suppose you win again this time, after all, it's 50%! I won four bottles in a row, and you bought another bottle. Occasionally, even if you don't win the prize, you won't feel attached to spending five yuan on a bottle of drink as you did at first.
In this way, sometimes you buy it for a dollar, and sometimes you tell yourself that you won't buy it next time if you don't win the prize this time, but after a while, you can't help but be eager to win the prize and buy it again, and your mood will fluctuate!
Because of less awards, I switched back to the original iced black tea drink, but I couldn't find the taste and feeling.
After half a year's marketing, the proportion of merchants has dropped from 50% to 30%. Your chances of winning the prize are getting less and less, but there are not many waves in your heart.
It seems that you like this drink. Although you have little chance of winning the prize, you like this taurine energy drink. Merchants have successfully occupied the market and successfully anchored this three-dollar drink from your heart to the price of five dollars.
Some people will say, do you have any reference to this matter?
I said we can draw inferences, try to deduce it and see what it is. Scene. Suitable for this marketing method.
For example, like a newly opened restaurant, why not hold a lottery?
Even if people satisfy their appetite, they may not necessarily come to your store.
In all kinds of hotels with such fierce competition, I want to open my own hotel or other stores and quickly occupy a market.
I think the first thing is to have our own strength. Secondly, we should have a good marketing concept, so that people can have a concept of tasting before buying or taking advantage.
One-yuan enjoyment is not only a way of lottery, but also allows customers to get a sense of pleasure while consuming a product, so that this consumer product can quickly approach customers.
For example, if you add one yuan or several yuan to the lottery, you can get half-price side dishes, which makes customers feel lucky and fun.
Or buy a dress and win an unexpected small gift, which not only creates a sales atmosphere. At the same time, it also gives customers a different impression of your products.
I don't know if what I said is right, but I also hope that my friends who have seen it will leave a message and communicate below.