Volvo S90 has been made in China for some time. As the flagship model of Volvo family, the proportion of the lengthened S90 body is very harmonious, and the family-style front face is matched with the "Raytheon Hammer" LED daytime running lights, which makes the whole front feel very powerful, fresh and refined. I have to say that the design of S90 is very attractive.

First of all, from the brand point of view, Volvo, as a second-tier brand, can't compete with Mercedes-Benz, BMW and Audi, and even Volvo's brand influence on second-tier luxury brands is not dominant. People who choose these vehicles, sometimes the brand is more important than the model strength, so Volvo lost a game on the brand first. In addition, in terms of price, although Volvo S90 is reducing the price, the same level of models will also drop again. Even the Audi A6L at this price has been reduced to around 330,000, not to mention the generous price reduction of Cadillac, Jaguar and other brands. In other words, at any time, the price of Volvo S90 fell below 300,000, but it still has insufficient advantages compared with competing models, so it cannot achieve good sales.

In addition to the brand and price, in fact, Volvo S90 also has problems in product strength. At present, the domestic S90 only has T4 and T5 power, equipped with the same 2.0T four-cylinder turbocharged engine, matched with an 8-speed automatic transmission, and only has a front-wheel drive model. In the C-class luxury car market, although car companies are pushing four-cylinder models, the flagship version of the six-cylinder is like "big brother". Whether luxury brands are important or not. Generally speaking, I think the above reason is that the price of Volvo S90 has fallen below 300,000 yuan, but it still cannot achieve its due sales. For Volvo, it is not only required to increase the number of Volvo S90, but also to improve the brand awareness first.

Volvo S90 has a very beautiful design both in appearance and interior, and Volvo is famous for its safety. Improve your competitiveness through greater concessions, that is, dislocation competition. But the trouble is that the discount of Audi A6L is also great. Do you prefer the low-key luxury Volvo S90 or BBA Audi A6L? Maybe every consumer who chooses S90 has experienced such a problem.