At present, specialty beverage franchise stores are in the initial stage of introduction, mainly aimed at young people. Low price and fashionable packaging attract a large number of customers, and the profits are relatively rich, which will have a huge market space in China. According to relevant sources, the profits of specialty drink franchisees will reach 60%.

Since specialty drink franchisees are profitable, it is inevitable for investors to follow suit. If you want to be invincible in this industry, you must have your own characteristics. The main factor of business success is the location of the store. The customer base of specialty drinks is relatively fixed, and the purchase amount of each customer is limited, so it is best to choose a place with more young people. .

The main consumers of specialty drinks are young consumers under the age of 35, and a sweet, lovely and warm shopping atmosphere is also important. For example, design a portable shopping bag instead of a membership card to facilitate frequent customers to exercise their discount rights. At the same time, in order to stimulate consumers' desire to buy, not only cute cartoon characters are pasted on the wall, but also cute plush dolls or toys can be placed on the table. These are all good ways to stimulate consumption. .