1. Pre-content planning: mainly based on the product to do pre-research work. This step determines what the details page can be made of and whether it can achieve the transformation effect. Including product target group portrait analysis, product market positioning, selling point refining and so on.
2. Matching design style: The design style of the detail page should be determined by combining the reading habits and product attributes of the target group. On the one hand, it reflects the product, on the other hand, it is close to the reading habits of the target group to avoid the high jump rate of buyers after clicking.
3. Reasonable section configuration: In the design of the details page, different products may choose different sections for configuration. Common configurations include creative posters, product selling points, product functions, product effects, basic product information, product comparison, all-round product display, brand strength display, after-sales logistics and other service information.
4. Clever use of composition and collocation elements: directly combining real-life pictures with copywriting will make the details page monotonous and the buyer's reading interest will not be too high. Clever use of composition and collocation elements can make the details page look vivid without visual fatigue.
5, concise and clear copy: In addition to pictures, the details page is still an important part of the copy, which is a direct embodiment of the selling point. Simple and clear copy allows buyers to quickly obtain product information and promote order conversion.
6. Font and color: No more than five Chinese and English fonts are used in the page, with three or more occurrences as the main font and other characters as the background font. In the design of detail pages, the main font is usually bold. Font colors cannot exceed five.
The design idea of the detail page There are no specific design standards for the design of the detail page, but according to the overall design idea, there will be the following general points for attention.
1. Pre-content planning: mainly based on the product to do pre-research work. This step determines what the details page can be made of and whether it can achieve the transformation effect. Including product target group portrait analysis, product market positioning, selling point refining and so on.
2. Matching design style: The design style of the detail page should be determined by combining the reading habits and product attributes of the target group. On the one hand, it reflects the product, on the other hand, it is close to the reading habits of the target group to avoid the high jump rate of buyers after clicking.
3. Reasonable section configuration: In the design of the details page, different products may choose different sections for configuration. Common configurations include creative posters, product selling points, product functions, product effects, basic product information, product comparison, all-round product display, brand strength display, after-sales logistics and other service information.
4. Clever use of composition and collocation elements: directly combining real-life pictures with copywriting will make the details page monotonous and the buyer's reading interest will not be too high. Clever use of composition and collocation elements can make the details page look vivid without visual fatigue.
5, concise and clear copy: In addition to pictures, the details page is still an important part of the copy, which is a direct embodiment of the selling point. Simple and clear copy allows buyers to quickly obtain product information and promote order conversion.
6. Font and color: No more than five Chinese and English fonts are used in the page, with three or more occurrences as the main font and other characters as the background font. In the design of detail pages, the main font is usually bold. Font colors cannot exceed five.
Design and production of detail page? Regarding the design of the details page, I have the following answers, from the heart.
1. Know the industry of this product first.
2. Understand the demands of copywriting and communicate in detail.
3. Determine the style of the detail page
4. Form ideas, collect materials and start making.
About a detail page, there are roughly the following sections that are appropriately added or deleted.
0 1. Store activities and related sales.
02. Risk commitment reassures buyers
03. The product poster sets up an image.
04. Product Overview Product Advantages
05. pain point mining
06. Functional efficacy
07. Certificate certification praise
08. Process details
09. Product real shot
10. After-sales logistics guarantee packaging
1 1. Brand factory workshop
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