1. Arouse * * * Ming: Describe a real and touching story and bring the reader into the emotional world of the hero. You can arouse the voice of readers by describing the plight, pain or challenge of the protagonist.
2. Render emotions: Use vivid descriptions and emotional language to make readers feel the inner pain, hope or desire of the hero. Using vivid metaphors and delicate descriptions, readers can personally feel the plight of the protagonist.
3. Emphasize values: connect the hero's story with a positive value, such as love, care and unity. Emphasize that through crowdfunding, everyone can bring hope and change to a person or a group.