We often say that taste is king, and the data also show that taste is indeed the primary factor to evaluate the quality of hot pot restaurants. Among more than 30,000 comments from these 50 stores, I found that the number of times customers mentioned good taste was 2603, ranking first among all keywords. So if you open a hot pot restaurant, please make sure you can make a good taste first, otherwise it will be difficult for guests to pay the bill.

2. Service and environment are two other basic elements.

We often say that product environmental service is the three essential conditions for opening a store, and the data also verifies this point. In the customer evaluation system, these three points are the most basic assessment factors, just like the grading questions in the exam. If you can't even do the most basic questions well, how can you reach the standard?

Therefore, to open a shop, we must first do the three most basic contents of product taste, service and environment, and then think about other icing on the cake. One of the minimum principles of opening a shop is not to seek merit, but to seek nothing.

3. Consumers pay more attention to health

Among several key words in food evaluation, health was mentioned 587 times, which was the most frequently mentioned, followed by serving speed, dish setting and number of copies. In particular, customers' evaluation of the quantity of dishes and the exquisiteness of dishes is far less than that of health and freshness, which shows that consumers now pay more attention to health and quality.

Therefore, those hot pot restaurants that choose high cost performance between quality and cost performance in an attempt to gain market through price war will eventually be eliminated by the market.

4. The storefront environment must have its own characteristics.

Judging from customers' evaluation of the environment of the top 50 hot pot restaurants, the number of keywords for artistic freshness and height is 262 and 287 respectively, while the keyword for elegant environment is only 153.

Therefore, a more alternative environment (small fresh and high) is more favored by consumers than the traditional elegant environment. With the post-90 s and post-00 s gradually becoming the backbone of consumption, in their cognition, face value is justice, so store decoration is either tall or small and fresh, and it must be extremely unique to be more popular.

5. Hot pot consumption scene is mainly a party.

In the above statistics, friends' dinners and family dinners were put together, and the total number of * * * was mentioned 526 times. Compared with couples dating only 12 times, or the same store. There are two knowledge points hidden in this set of data:

First, at present, the main consumption scene of hot pot is gathering, so opening a hot pot restaurant must know how to create a good gathering atmosphere, such as Haidilao's relishing service, which is most easily perceived by the gathering crowd.

Second, there are still many red and white for couples to eat in the hot pot market, so this may be the blue ocean in the next hot pot field. Putting aside parties and doing the opposite is itself innovation. For example, the first listed company in the field of hot pot is a person's small hot pot.

6. Mutton and beef are equally popular.

There are many beef chafing dishes on the market, especially after Chaoshan chafing dish became popular. In fact, in the customer's evaluation, mutton and beef are equally popular, even more popular than beef. After all, Xi 'an people have a basis for eating mutton, which can be seen from the mutton buns.

Therefore, this year, frozen boiled sheep products appeared in the market, which were favored by many consumers. There is no problem in the selection of materials for this product, so the market prospect will not be bad.

7. So many people like hot pot for lunch?

I don't know what you think of this problem. In my subconscious, I think hot pot should be eaten at night, so there should be more people at night. However, according to statistics, there are 267 references to lunch, and there are few statistics about dinner. There are two possible explanations for this problem:

First, because it is against common sense to eat hot pot for lunch, people who eat hot pot at noon will deliberately mention this when writing comments.

Second, more and more people choose to eat hot pot at noon. If so, friends who want to open a hot pot restaurant can also make great efforts to do this research.

8. The factors that affect the customer experience are all-round.

In addition to the three main factors of taste and environmental service, customers' evaluation of hot pot also includes various aspects, such as serving speed, environmental style and even the taste of drinks. Therefore, it is difficult for catering businesses to get a customer, because you have to satisfy customers for at least three points to get praise, but it is easy to lose a customer. As long as there is one thing that makes him feel uncomfortable, there may be no next time. Therefore, to do a good job in a store, we must do everything well, do every detail well and serve every customer well.

9. Business model

Remember one sentence. Doing marketing is being a man. And the free model we admire is to start from human nature and do marketing.

The free mode is to attract a large number of customers, extend the industrial chain, tap invisible profits, realize cross-subsidies and earn invisible money through the spirit of losing money and being altruistic.

1 is a business model that uses free services to quickly occupy market share in the early stage, and later uses value-added services or provides high-end services for better charges to achieve profitability.

2?

It is a new profit model suitable for the development of the times and an irresistible business model for consumers. It takes' designing the hidden profit space of enterprises' as the core, that is, extending the profit chain of enterprises, attracting customers to the maximum extent by designing free projects, and then realizing the profit of enterprises in the next stage. It is a model of' making money at the front end for free'.

3 is a new excellent ability to reduce the cost of goods and services to zero, and a new model that can dominate the future market and crush the current market.

4' free' can be' profitable', which is an altruistic thought, a fool's spirit, a spirit of suffering, and a philosophy of life that benefits others and benefits themselves.