There are many signs of an industry's maturity, and brand concentration is the most critical. In a mature industry or industry, there are generally no more than 10 mainstream brands. This is true for home appliances, as well as PC, instant noodles, dairy industry and other industries. There are indications that, after years of development, revision and upgrading, in 2007, the concentration of health wine brands in China became increasingly prominent, and the health wine industry in China was entering a new stage of development. Since 2000, the annual growth rate of "health wine" has exceeded the liquor market by more than 30%. In 2006, the total scale exceeded 5 billion yuan. It is estimated that the market scale of "health wine" industry will exceed 654.38+03 billion yuan in 2065.438+02, surpassing "yellow rice wine" and becoming the fourth largest "five tiger generals" in Chinese wine family. With the increasing frequency of social interaction, the role of wine as a communicative prop will never be replaced. With the improvement of consumers' health awareness, low-alcohol, light and healthy drinks are becoming more and more obvious. Broadly speaking, the liquor market in China is declining, reaching 654.38+050 billion. However, a large part of the market space caused by the decline in its sales volume will be mainly replaced by high-end drinks and the rapidly rising "health wine".
Under the financial crisis, the prices of major raw materials such as grain and fuel are rising, which makes the production and operation costs of enterprises increase continuously; However, due to rising prices and economic recession, people's consumption becomes conservative. Pure consumer goods such as alcohol are naturally classified as restricted consumption. For the first time since 2003, the wine industry will face the dual pressures of "sharp increase in costs and sluggish demand". In this environment, it will be difficult for those enterprises with low competition level to survive by sales for a long time. Generally speaking, the slowdown of global economy and China economy brought by the global financial crisis will accelerate the adjustment and reshuffle of China wine industry. Challenges and opportunities will coexist, and the elimination will be unstoppable, and the industry concentration will be higher and higher. This will make the thinking, responsible and comprehensive strength brewing enterprises have more room for development, and the wine industry will establish a healthier and more orderly new pattern, which is very beneficial to the whole wine market and all consumers.