Types and methods of drug display 1. There are three types of drug displays in pharmacies. The first is the display of traded drugs, such as shelves, cabinets and counters for placing drugs; The second is sample display, such as sample cabinet, cabinet top, platform, etc. The third is the storage of reserved drugs. (1) The display of traded drugs, no matter what kind of drugs, has the characteristics of selling, displaying, high liquidity and quick replacement. Therefore, drugstore managers should be neat, beautiful, plump and positioned when placing drugs. Neat, according to the characteristics of drug category, classification, classification, specification, use and price. It should be displayed in different categories at a glance. On the basis of the neat arrangement of drugs, the pharmacy manager also arranged Qin Ying to keep the drugs clean; Beautiful, when placing drugs, try to be consistent in style and color matching. Placement methods should be classified as far as possible or arranged appropriately. Under the premise of not affecting the appearance, slow-moving drugs should be matched with popular drugs to facilitate sales; Full, so that more drugs are not crowded, less drugs are not empty, timely replenishment, no vacancies, rich and colorful, convenient for customers to buy; Positioning, it is necessary to fix the position of drugs, which is convenient for sales and management. Of course, the positioning of drugs is not static, and it should be adjusted appropriately with the changes of seasons and needs. (2) Sample display Sample display gives people a striking and clear feeling. For example, sample cabinets and platforms are characterized by local display, which has a certain guiding and beautifying effect on pharmacies. Due to the small exhibition space, only a small amount of medicines can be accommodated. Therefore, in the exhibition content, we should choose appropriate samples from the colors and styles of new products and popular drugs; In the form of display, we should strive to be concise, vivid and eye-catching; In display technology, the effect of omni-directional display should be considered. In addition to the background design of the sample cabinets, most of them are mainly displayed without scenes, supplemented by supporting props, forming a three-dimensional picture of the display. Top display is a traditional display technique, which can be seen in large pharmacies. Play the role of marking the business scope of the cabinet group, so that customers can see at a glance after entering the mall. In addition to selecting physical objects as samples, pictures and words on billboards or advertising light boxes can be used instead of physical objects to be displayed on the top of the cabinet to avoid physical objects from being damp, dust, discoloration and deterioration. (3) Storage of reserved drugs Storage of reserved drugs refers to drugs that have entered the sales site but have not yet been put on shelves or counters. Although this kind of drugs don't need to be displayed, they should be placed neatly so that the pharmacy manager can manage the drugs himself. In addition, it is forbidden to pile up reserved drugs at the entrance of the passage and the safe exit of the pharmacy. 2. There are two ways to display drugs: one is for people to browse; The second is the display that people want to buy. This division is based on the customer's psychological process. Drugs can also be displayed in two ways: (1) Exhibition is an exhibition for customers to visit. Therefore, the person in charge of this work must have certain professional skills, but this does not mean that the pharmacy manager is incompetent. The main focus of the exhibition is to attract customers' attention, arouse their interest and association, and thus stimulate customers' desire to buy. ① Center display method. That is, the display grouping method focusing on the center of the whole display space. Large-scale exhibits are placed in the eye-catching center, and small-scale exhibits are combined on the booths around the walls according to categories, so that customers can see large-scale main exhibits as soon as they enter the exhibition space. It is very conducive to the expression of the exhibition theme and has outstanding and vivid effects. ② Linear display method. According to the display space of shelves and counters, drugs are arranged in a parallel line. According to the shape of the medicine and the size of the storage space, it can be arranged vertically, vertically, horizontally, obliquely or equally, or it can be arranged in a straight line in sequence. In this way, the rich contents of the exhibits can be displayed uniformly, intuitively, truly and neatly, so that customers can see at a glance and have a strong appeal. ③ Trapezoidal method. That is, the stepped sample display method. For example, the small medicine should be placed in front (closest to the eyes) and the big medicine should be placed behind; Cheaper drugs should be put in front (easy to take), and more expensive drugs should be put in the back; Dark medicine comes first, and clear medicine comes last; Seasons, commonly used drugs and new drugs come first, and general drugs come last. This way of presentation has a strong sense of hierarchy. (4) Hanging method. That is, hanging and displaying drugs. Most drugs are displayed in this way for on-site display and window display. In the on-site sales exhibition, drugs are usually hung on wooden stalls installed on the upper shelves, or a stick is installed in the front space of the shelves to hang representative drugs to attract customers' attention. Pay attention to the interval position of up, down, left and right when hanging, so as not to affect the line of sight of displaying drugs on the shelf; The display and hanging of window and sample cabinet is also a main method. You can also hang a net and install display samples, pop and some hard, medium and small drugs on the Internet. ⑤ Stacking method. It is a way of displaying samples stacked from bottom to top. Overlapping is to increase the volume of a single drug after overlapping, thus highlighting the image of the exhibition. There are three specific methods of superposition: one is direct superposition; The second is combination and superposition. Boxed and packaged drugs can be piled up step by step into mountain shapes or other shapes from bottom to top; Three, packaging and stacking, each layer with a glass packaging board, the display of drugs into the envisaged shape. ⑥ Appropriate methods. It is a method to display drugs by using brackets, trays, yards and models made of various materials. Props are often needed in many forms of drug display. Props used for drug display have great flexibility because of their various types, which can fully display the characteristics of various drugs. ⑦ Support display mode. Combine related drugs into a series of displays. Combine related drugs in the same exhibition space to improve customers' imagination. (2) The purpose of marketing display is mainly to help customers "compare and weigh" and make customers feel trust in drugs. ① Display by category. Most pharmacies classify drugs according to their types when promoting sales and displaying them. Because according to the category, it is very convenient for both statistics and purchase. (2) Classification by raw materials. For example, put all kinds of medicines made from ginseng together. Although drugs are classified according to raw materials, customers are often not affected by this display method when purchasing. This is because most customers buy drugs within the planned scope, and raw materials are only a reference factor, mainly depending on price and practicality. (3) according to the use of classification. For example, drugs are classified according to external use and internal use. This way of classified display is very convenient for customers. Because the purpose of buying drugs is to meet a certain purpose and need, and there are many drugs that can meet this need, this method helps them find the drugs they need in a short time. ④ Classification by object. This is classified according to the needs of different customers. In other words, drugs are classified according to the age of their main users. However, most drugs do not significantly limit the age of users. ⑤ Classification by price. Although customers usually put the quality of drugs first when buying drugs, they sometimes consider the price of drugs. Therefore, customers can compare and choose some drugs according to their prices.