There are many ways to sell health care products, such as calling parents, having emotional routines, playing emotional cards, visiting relatives and so on.
1, Aunt Yang of Jiaozuo, Henan, bought170,000 yuan of health care products until her death. Aunt Yang's daughter-in-law in Jiaozuo, Henan told the reporter that her mother-in-law was keen on health care products and did not spend1100,000 yuan on health care products.
After Aunt Yang died, she bought 6.5438+0.7 million yuan of health care products, which she hasn't finished yet. Her daughter-in-law found a problem when she was looking through these health care products. Many health products contain sugar.
Aunt Yang is a diabetic. Under the promotion of these salesmen who sell health care products, Aunt Yang simply stopped taking drugs to treat diabetes and just ate these health care products every day. People with diabetes can't eat sugary food. These health products contain rock sugar, honey and so on. Isn't this Aunt Yang?
Aunt Yang's daughter-in-law, Ms. Liu, came to this health care product store with the reporter. How much did Aunt Yang spend in their shop? What health products did you buy? However, people here know nothing about it. Aunt Yang's daughter-in-law, Ms. Liu, clearly saw the detailed amount recorded on the salesman's computer in Aunt Yang's mobile phone. Who lied?
There are many ways to sell health care products, such as calling mom and dad, climbing relatives and giving gifts. I have been in contact with the health care industry and know that some routines here are nothing more than talking to these old people about their loved ones.
Play the emotional card, first gain the trust of the elderly, then sell health care products to the elderly, and achieve the goal by speaking in class.
There are many routines in health care products. Ask an expert to teach you and explain health knowledge to you. When you talk about health knowledge, you will exaggerate your family conflicts, saying that it is better to rely on children than on yourself, and health is the last word.
This is the so-called brainwashing, and the elderly may be particularly reluctant to hear this word, but it is true. Through brainwashing, let the elderly accept this product from the heart.
They visit from time to time, calling their parents, even more than their own children, saying nothing but laughing. The old man can only open the door to welcome these people in.
These people make a fool of themselves as soon as they come to the door They even give gifts to the elderly during festivals, take them to travel, buy their favorite clothes, buy cakes and prepare meals for them on their birthdays.
The old people gradually relied on them from the initial resistance, and they were inseparable, so they bought their products. This kind of elderly family has good basic economic conditions, children will give a lot of money, and the elderly basically live alone.
This tells us that we should pay more attention to the elderly at ordinary times, and take them to the hospital when they have a headache and fever, so that they can trust the doctor, so that there will be no selling of health care products.