1. E-commerce operation is a complete set, including investigation of e-commerce operation related pictures, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up.
2, but its execution object is different from the physical product. The object of e-commerce operation is the subsidiary promotion products of e-commerce platform developed, designed and built according to the needs of enterprises.
3. E-commerce platforms or e-commerce stores need to maximize sales, profits, orders and traffic through refined operations. Each company has a different definition of operation, but they all operate around the ultimate profit or users, such as category operation, user operation and event operation.
Development prospect:
1, live broadcast will become an indispensable infrastructure of e-commerce platform.
As can be seen from the e-commerce platforms that have launched live broadcasts, live broadcast platforms have launched live e-commerce, which shows that live e-commerce has become a normal state. In addition to Taobao, Mushroom Street, Netease Koala and other platforms, it is not excluded that JD.COM, Suning.cn and other platforms will also launch their own live channels in the future. Live broadcast is likely to stop at marketing means, but will become the infrastructure of e-commerce platform like shopping carts, shops and collections.
2. There will be cooperation between e-commerce and pan-entertainment live broadcast platform in the industry.
In the future, there will inevitably be a live broadcast platform with huge user traffic portal to reach cooperation with e-commerce platform, similar to UC+ Taobao Tmall, Today Headline+JD.COM. COM will help live broadcast platforms and anchors to increase revenue and bring more traffic changes to e-commerce platforms.
3. The pure e-commerce live broadcast platform is quietly emerging.
Obviously, live broadcast can stimulate consumers to buy more, so for some powerful businesses, they are likely to build their own indicator platform, and then build their own online business through live broadcast platform.