Second, Chengdu, Sichuan

Wang Xuemao, chairman of Chengdu Bayi Furniture Co., Ltd. and president of Sichuan Furniture Industry Chamber of Commerce, said that Lecong in Guangdong, Xianghe in Hebei, Likou in Jiangsu and Wuhou in Chengdu have formed four domestic furniture wholesale markets, which will unite with Lian Heng and form an alliance with the west, and Bayi Furniture City will also be built into the largest furniture city in the west. After years of development, China furniture industry has become a rising star in Ran Ran after Italian, Spanish, German and other European furniture manufacturers. Chengdu, a city that doesn't want to leave when it comes, has made rapid progress in the furniture industry. As a furniture manufacturer in western China, Wang Xuemao, chairman of Chengdu Bayi Furniture Co., Ltd. and president of Sichuan Furniture Industry Chamber of Commerce, attended the "First Meeting of China 4+ 1 Furniture Manufacturers Alliance" and signed contracts with four furniture manufacturers in China: China (Lecong, Guangdong), China (Xianghe, Hebei) and China (Likou, Jiangsu). Since 1995, Chengdu furniture industry has experienced a golden development cycle of 10 years. With the help of the platform of Chengdu Furniture Fair, the popularity of products has increased rapidly, and the channels have been successfully extended to national central cities and second-and third-tier markets, while occupying a considerable market share. Among them, the development of Bayi Furniture City should be said to be the epitome of Sichuan furniture industry. Bayi Furniture Co., Ltd. was established in 1985, located in Chuanzang Road, Wuhou District, Chengdu. At present, it has become the main force in Chengdu furniture wholesale market, with an area of 330,000 square meters and more than 800 manufacturers/kloc-0. Its products are sold to more than 20 provinces, municipalities and autonomous regions in China. The leading products of production and operation are: Sichuan famous brand "Bayi" mattress series, export-oriented "Anne" mattress series and sofa soft bed series. With the upcoming opening of the 10th Chengdu International Furniture Industry Exhibition and the 3rd Wuhou International Home Culture and Art Festival, Chengdu furniture will continue to give full play to its own advantages and strive to complete industrial upgrading and consolidate its position as soon as possible. Joining hands with Lian Heng to create the first home culture and art festival in western China is unprecedented in both exhibition scale and product grade. It is understood that not only coastal furniture manufacturers, associations and affiliated institutions, but also foreign furniture enterprises will show their faces during the exhibition. In order to make China's furniture industry bigger and stronger, the four major furniture manufacturers in China have reached an alliance agreement, namely, coping with the global financial crisis, serving the countryside, expanding domestic demand, adjusting the structure and expanding the international market. On the basis of more than 20 years of development experience, Chengdu Bayi Furniture Co., Ltd. has entered a cross-industry and cross-regional operation. According to the development blueprint and grand goal formulated by the board of directors, by 20 10, the company should lay a solid foundation for cross-industry and cross-regional development and create conditions for the company to achieve a new leap in the next stage; At the same time, strive to double the company's fixed assets, total profits and taxes, employees' salaries and shareholders' income. It is worth mentioning that the four major furniture manufacturers will "form an alliance" at the 10th Chengdu International Furniture Industry Exhibition and the 3rd Wuhou International Home Furnishing Culture and Art Festival, and make a horizontal alliance to build the largest furniture city in the west in Chengdu. Therefore, the ceremony of "China Furniture Serving Rural Designated Enterprises" will be launched on the opening day, and the public platform of exclusive TV media for western furniture manufacturers will also be unveiled. The location of Bayi Furniture City, the road to change, has formed the first large-scale furniture wholesale and retail market in the west. After more than ten years of development, the production mode of furniture production enterprises has also been upgraded from small-scale, manual labor and semi-mechanized production to mechanized and refined production. The quality and style of products have been fundamentally improved, and its influence is expanding day by day, making it one of the important furniture production bases in Sichuan. At the same time, furniture enterprises headed by Bayi Furniture Co., Ltd. have also become an important part of the economy in Wuhou District of Chengdu. Three. Jiangsu likou

Jiangsu Likou International Furniture City is the largest furniture wholesale market in East China and the second largest in China. Located in the northeast of Suzhou City, it is located in Yuanhe Street, Xiangcheng District (formerly Likou Town, named after Dr. Fan Likou brought stones to raise fish here, and in 2002, Lumu, a neighboring town, was merged into Yuanhe Street due to economic development). Furniture industry has now become the tax pillar of Xiangcheng District. The furniture mall consists of four roads: Jianyuan Road, Xiangcheng Avenue, Furniture Avenue and Wan Li Road. Most furniture in Jiangsu, Zhejiang, Shanghai, Anhui, Shandong and Fujian are wholesale from here. Suzhou furniture is cheap because of its perfect industrial chain, huge supply and demand market, strong purchasing group, direct supply of raw materials from basic manufacturers and gathering of furniture talents. Due to the large sales volume and fierce competition among manufacturers, manufacturers demand small profits. It is precisely because of these factors that Suzhou Furniture City has incomparable advantages in furniture prices in other cities. The start of likou furniture market can be traced back to the early 1990s. At that time, a large number of rural surplus laborers were liberated from the household contract responsibility system. Liking to spend time fiddling with some small furniture such as sofas, Likou farmers have put what they have learned into practice and made some sofas, coffee tables, small cabinets and other products by hand at home and sold them in market towns. Later, the news that "Likou Town has cheap furniture to sell" gradually spread, attracting many surrounding residents and Suzhou city people. The furniture trade in Likou Town is booming day by day, and the local government has set up a furniture market to regulate the furniture trade on a platform. At the end of 1990s, Likou people seized the opportunity of market economy development and founded Jiangsu Likou International Furniture City on the basis of the original furniture market, which was second to none in scale and grade in East China. 4. Hebei Xianghe Furniture City is located at the southeast end of Xianghe County, starting from Shuyang Street in the north, south to South Ring Road, east to Yongtai Road, west to Shushi Road and east to Duanzhuang, with a total area of 1374 mu, of which the planned commercial building area is 50,000 square meters, and the furniture exhibition and wholesale market area is more than 300,000 square meters. The planning and design of permanent merchants will grow to more than 65,000 furniture cities. The road layout is five horizontal and three vertical. There are also garden squares, green spaces, circular roads and parking lots. At the same time, it is also equipped with functional areas such as production, warehousing, office, finance, catering, service and life. Xianghe Furniture City will be built into a high-standard business place with beautiful environment, complete functions, perfect facilities and modern management, and an open national comprehensive wholesale market for large-scale finished furniture and related materials. Xianghe Furniture City radiates Beijing and Tianjin and faces the whole country. At present, the construction of furniture city has reached 6,543,800 square meters, and 565,438+00 enterprises have settled in, including more than 20 joint ventures and cooperative enterprises from Guangdong, Fujian, Sichuan, Beijing, Tianjin and Zhejiang, with an annual turnover of over 65,438,800 million yuan. Among the settled enterprises, there are 390 enterprises engaged in the production and operation of furniture and sanitary materials, and the rest are engaged in catering, service, finance, health and other industries. Furniture City has basically formed a one-stop pattern of production, supply and marketing from raw materials to finished furniture, and related supporting industries have been improved. "Buy furniture and go to Xianghe", facing the cars and people flowing to Xianghe continuously, let Beijing furniture colleagues exclaim "Wolf is coming"; Now the furniture exhibition hall with a total area of more than 400,000 square meters, Hebei Xianghe Furniture City, has risen rapidly and become the largest furniture distribution center in the north. People have to focus on this. On weekends, more than 80% of the parking lots in Xianghe Furniture City are Beijing brand private cars. "Buy furniture, go to Xianghe", "same quality, wholesale price", the eye-catching advertisements of various media in Beijing are quite attractive. It is 50 kilometers southeast of Beijing, south of Beijing-Shenyang Expressway, and it takes less than an hour from the East Fourth Ring Road to Xianghe Furniture City. Xianghe's location advantage is self-evident. Close to Beijing and Tianjin, the price comparative advantage generated by the reduction of transportation costs is still the weight to win the favor of consumers, especially low-and middle-level consumers. Project content: Xianghe Furniture City is located at the southeast end of Xianghe County, with a total area of 1.374 mu, of which the planned business building area is 654.38+10,000 square meters, and the furniture exhibition and wholesale market area is more than 300,000 square meters. The number of resident merchants will grow to more than 1 10,000, with an annual turnover of more than 2 billion yuan. The road layout of Furniture City is five horizontal and three vertical, including garden square, green space, roundabout, parking lot, and functional areas such as production, storage, office, finance, transportation, catering, service and life. Xianghe Furniture City is a high-standard commercial place with beautiful environment, complete functions, perfect facilities and modern management, which integrates commerce, life and music. It is an open national comprehensive wholesale market for large-scale finished furniture and related materials. Now Xianghe Furniture City plans to continue to introduce large-scale high-end furniture wholesale market projects, with an investment of US$ 3 million per market and a construction area exceeding 1 10,000 square meters. Market analysis: Xianghe sofa furniture industry has a long history, and it is a famous hometown of furniture in China. The county has a certain scale of furniture production enterprises 1000; And has the largest sofa material market in China, providing a wide range of sofa furniture materials to all parts of the country. Xianghe Furniture City is the largest professional wholesale market of furniture in northern China, and it is equipped with furniture and related products production factories. Furniture wholesale market is equipped with storage, transportation, information, management, catering services and other facilities. The market has complete functions, excellent service facilities and preferential policies. The market radiates northeast, northwest, north and central China. With wide coverage and strong sales ability, it is an ideal business place for furniture production enterprises. 1999, 82 enterprises settled in, including 4 projects with an investment of more than RMB100000, that is, the furniture world phase II project with a total investment of RMB100000, all of which have been completed and put into operation; Yuebei Furniture Wholesale Market Project, with a total investment of 25 million yuan, the first-phase project 1 1000 square meters, and the second-phase exhibition hall of 9,700 square meters. The northern leather city project with a total investment of 23 million yuan has completed its business of 2800 square meters that year; The total investment of Wuyang Wood Industry Co., Ltd. is150,000 yuan, and the production workshop has been put into production at present; The northern furniture wholesale market will expand the furniture world by 30,000 square meters, and the furniture material display wholesale market by 50,000 square meters will soon start construction. Xianghe Furniture City Management Committee implements all-round closed management of the furniture city to improve the market system, standardize market transactions, improve market facilities, improve service functions, strengthen property management, strengthen industry self-discipline, extend market reach, promote industrial upgrading, and build a furniture distribution center in the north.

5. Jiangxi Nankang Nankang has no wood resources, but it has formed the largest furniture market in the province. Nankang furniture, as a regional brand, has been active in domestic and foreign markets. Looking back on its development process, we can summarize it as: from "making something out of nothing" to "building the furniture capital of China".

Nankang people go to Guangdong to study arts-

"Grass-roots industry" began to rise.

If the private economy is described as "grassroots economy", then Nankang furniture industry is a typical "grassroots industry". In the early 1990s, many Nankang people who worked in Guangdong completed their capital accumulation and began to return to their hometowns to start businesses.

Zhang Xiangfu, the current chairman of ZTE Wood-based Panel Co., Ltd., is the shadow of Nankang's "grassroots entrepreneur", and his course is also a microcosm of the development of Nankang furniture industry.

1990, like most Nankang people, Zhang Xiangfu went to Guangdong to work. With good craftsmanship, he became a painter in a furniture factory and took more than a dozen apprentices. Through our work, we have found out a series of links in the furniture industry from equipment procurement, production to sales. At that time, the profits of the furniture industry were relatively high, and Nankang people with entrepreneurial qualities returned to their hometowns to run enterprises.

Nankang municipal government has taken care of this "grass-roots industry" and given necessary support in land use, water use and electricity consumption. Zhang Xiangfu said that in the absence of a factory, the local government helped to rent a 400-square-meter warehouse. "The entrepreneurial process of an enterprise is actually the entrepreneurial process of the government." All previous leaders in Nankang have understood the "grassroots industry" in this way. It is the care of the government that has made this "grassroots industry".

Implementing brand strategy-"the finishing touch" is taking off.

In June 2007, CCTV-7 broadcast an advertisement saying that "Mu Niu" furniture was really "Niu". It is such an advertisement that makes Jiangxi Muniu Furniture Co., Ltd., an enterprise located in Nankang, suddenly become the "star" of the furniture industry in Gannan and even Jiangxi Province.

"In the past, we suffered a lot because we didn't pay attention to brand and publicity. Nankang Industrial and Commercial Bureau has repeatedly advised me to increase investment and promote the brand. It is understood that none of the furniture industry in the province has advertised on CCTV. I think as long as the first one advertises on CCTV, it will definitely bring a chain effect. " Liao Xiaoping, chairman of Jiangxi Sanyou Furniture Co., Ltd. said. Facts have proved that less than two months after the advertisement was broadcast, the number of merchants who came to the company to discuss business doubled, and the sales volume also increased significantly, which deeply touched the owner of Nankang Furniture.

If the industry is compared to a dragon, the brand is like its eyes, and painting "dragon" needs a pair of bright "eyes".

In order to promote the brand of Nankang furniture, in recent years, Nankang Industrial and Commercial Bureau has submitted suggestions for implementing brand strategy, formulated a medium-and long-term plan for trademark cultivation in the whole city, and at the same time, went deep into furniture enterprises to guide trademark registration applications and help them implement brand strategy. "Now the development of Nankang furniture is very different from the past," said Wang Jiaxin, chairman of Jiangxi Jiaxing Industrial Co., Ltd. "In the past, we only paid attention to the growth of quantity, but now we pay more attention to the cultivation of brands. I invested in the construction of Nankang International Home Expo Center, specializing in the distribution of high-end brand furniture, just to provide Nankang furniture with a platform to show its own brand. "

Under the guidance of the government and the conscious action of furniture business owners, Nankang furniture has entered a benign development track. Products are constantly upgraded, product structure is becoming more and more reasonable, industrial chain is constantly elongated, industrial support is becoming more and more perfect, and service supporting industries have been formed. The market construction has been growing, and large markets such as International Furniture City and Guangming Furniture City have been cultivated, and the products are sold to the Pearl River Delta, Yangtze River Delta and other regions.

Constantly becoming better and stronger —— Make every effort to build "Furniture Capital of China"

In recent years, Nankang has carried forward the spirit of "making something out of nothing, making something out of nothing" and continuously expanded the leading industries of regional economy, including furniture industry. By the end of last year, there were 1.505 furniture manufacturers in Nankang, with more than 3 1.00 households and 60,000 employees, achieving a total industrial output value of 2 billion yuan and a tax revenue of 2 1.00 million yuan.

A few days ago, our city put forward the goal of making every effort to build "China Furniture Capital": by the end of 20 10, the furniture market area will reach 1 10,000 square meters, with a total output value of 6 billion yuan, ranking the top three in the country and becoming a first-class furniture market in the country; The number of employees in the furniture industry and related industries has reached 200,000, and it has truly become an industry that enriches the people and strengthens the city.

Nankang will set up the Furniture Industry Promotion Bureau to be responsible for the planning, construction, operation and management of the furniture market. First-class experts at home and abroad will be hired to plan the furniture industry, taking the current Nankang furniture market as the center, relying on it, and taking the development of the national road 105 within 500m from Yingbin East Avenue to Ganzhou as the main axis, so as to build a boutique furniture Expo city with first-class functional facilities, a logistics supporting area covering an area of160mu, two or three professional furniture markets, a furniture production base and a furniture quality inspection center with an area of 5,000mu. The city continuously optimizes the structure of furniture products, and widely uses raw materials such as MDF, sponges, rattan products, glass, hardware products, wrought iron products and stone products. The city has become the largest manufacturer of beds, mattresses, dining tables and chairs, leather fabric sofas and office furniture in the province.