The girl who sells rice? Viya sells rice belonging to an agricultural company group in the Tmall live broadcast room, and suddenly one appears? Mi Yuan? Billboard. After Longteng discovered it, he sent a warning letter to an agricultural company, Qian Xun (Hangzhou) Culture Media Co., Ltd., Weiya and Taobao. Later, because an agricultural company still used Yuan Longping's name and portrait in its official WeChat account and related articles on its website, Longping Hi-Tech sued the court. You know, it is very common to bring goods online. Internet celebrities can make a fortune as long as they are famous, have fans and have corresponding partners.

In addition, many online celebrities will use their famous gimmicks to sell other daily necessities. In fact, the reason why this incident is so big is that this online celebrity violated Yuan Longping's right to name and portrait in April 2020, and he also received a corresponding warning letter. But the other party doesn't care. They were still using Yuan Longping's name and portrait, so in a rage, they took him to court. Mi Yuan Science and Technology used the name and head of Academician Yuan Longping without authorization, which infringed the rights and interests of Longping Hi-Tech. After Long Gaoke discovered it, he took the company to court.

After investigation and trial, the court found that the evidence was conclusive and the facts were clear. This company openly sells in the webcast room, which will mislead consumers and make netizens mistakenly think that it was recommended by Academician Yuan Longping, or even as an endorsement. Therefore, the court awarded the company compensation. Viya used to be a very popular network anchor, and her studio sold a product called? Mi Yuan? rice. The name and portrait of Academician Yuan Longping were used many times during the live broadcast. Academician Yuan Longping has signed an agreement with Longping Hi-Tech, and Longping Hi-Tech enjoys the commercial right to use the name and portrait of Academician Yuan Longping.

Mi Yuan sold in Viya Live Studio undoubtedly violated the exclusive right to use Longping Hi-Tech. Yuan Longping Hi-Tech is actually a listed agricultural science and technology company and the only company under the name of Yuan Longping. Therefore, this company has the right to use the name and portrait of Academician Yuan Longping, which can also be said to be exclusive. Once others infringe upon Yuan Longping's right to name and portrait without his consent, they will be prosecuted by the company. In addition, the state attaches great importance to citizens' right to name and portrait. If everyone is like an online celebrity, the whole China will be in chaos.