1. Introduction

RiotGames is an American online game developer, founded in 20xx, represented by League of Legends. RiotGames is a developer and publisher that directly faces players and outputs high-quality and competitive online games. With its first game League of Legends, RiotGames has become the world's leading developer and publisher, providing high-quality online games for professional players. Up to now, more than 654.38+0 million players connect to experience League of Legends every day. With regard to League of Legends' financing of $8 million in 20xx and the introduction of Tencent, BenchmarkCapital and Firstmarkcapital as investors, Tencent subsequently obtained the agency right of League of Legends in Chinese mainland.

E-sports quickly swept the world and was deeply loved by young players. As a sports event, e-sports can train and improve participants' thinking ability, reaction ability, coordination ability, team spirit and perseverance, as well as their adaptability to the modern information society, thus promoting their all-round development. It is precisely because of the connotation and function of e-sports that the State General Administration of Sport lists it as the 78th sports event officially launched in China according to the needs of the development of the situation.

2. Activity theme

The public relations activities of fist company take "Campus E-sports Competition" as the theme, and carry out all-round corporate image public relations.

The theme of e-sports activities is: "Show the elegance of creative culture and build a creative e-sports culture", and we should advocate hard work, health, progress, unity and cooperation in propaganda. The healthy trend of e-sports culture in our school! Establish a correct view of e-sports.

3. Purpose of the activity

With the advent of the Internet age, computers have become one of the important forms of entertainment for young people. The computer association relies on the e-sports competition twice a year to enrich the activities of the community and add new fun to the students' 11 holidays. E-sports competition can not only enrich students' campus life, but also enhance the feelings between students through teamwork and victory. The competitive activities of fist companies are to further open the market and improve the visibility and reputation of enterprises. So as to achieve the purpose of promoting sales and long-term high-quality development of enterprises.

4. Schedule of activities

Activity time: The activity time is from April 29th to May 2nd, 20xx. The activity place is Lizhi Internet Cafe.

Target audience: all students of Shanghai Institute of Physical Education.

Activity mode: hold a League of Legends competition for the whole school students. The whole schedule is divided into three parts: elimination, rematch and final.

Activity flow:

Competition stage: Play League of Legends 5V5 competition. Elimination match: the team leader draws lots to compete with the designated opponents, and is eliminated by single defeat; Rematch: adopt the best of three games system, and the winner will advance; Final: All the finalists decide the outcome on the spot.

Follow-up work: announce the list of winners in the form of red list, distribute prizes, and finally publicize it to the fist company.

Award setting:

Champion team 500 yuan bonus+prize+certificate of honor

400 yuan prize+prize+certificate of honor for the first team of runner-up.

300 yuan prize+prize+certificate of honor for the third team.

The remaining participants handed out small gifts.

5. Mode of transmission

Campus media: posters, banners, campus network, campus radio, and leaflets distributed by students who yearn for the next year.

6. Budget

Poster billing: 300 yuan

Banner billing: 1000 yuan

Activity billing: 5,000 yuan

Others: 20xx yuan

7. Prediction of results

Publicized a good corporate image to the public, publicized industrial policies and the development status of e-sports, further consolidated the position of enterprises in the industry, and improved the visibility and reputation of enterprises.

Model essay on public relations planning activities 3 2

1. Public relations objectives:

Clarify the facts, eliminate customers' doubts and reshape Wang Laoji's safe and healthy image.

2. Activity theme:

Safety and quality, health * * *

3. Determination of target public:

CCTV, People's Daily, Nanfang Daily, some consumers, internal staff and relevant government departments.

4. Project activity scheme design:

In order to achieve the public relations goal of "clarifying the facts, eliminating doubts and reshaping the image", we will hold a press conference first, and then use the content of this conference to publicize on Sina, Sohu, Tencent and other networks; At the same time, in order to eliminate the negative impact of this incident and expand sales, we will also hold a big secret and lucky draw of Wang Laoji formula in the later period.

(1) press conference

We should clarify the facts of the Prunella vulgaris incident and gain the recognition and support of the government and authoritative experts and scholars in society.

Activities: Join Guangzhou Food Association, Ministry of Health and other authoritative departments to hold a press conference and invite famous health experts and Chinese medicine scholars to discuss.

Target audience: CCTV, People's Daily, Nanfang Daily, some consumers and relevant government departments.

Time: 20xx65438+1October 65438+June.

Venue: Beijing Great Wall Hotel

Media: CCTV People's Daily and Nanfang Daily.

The specific process of the activity:

Relevant leaders of Wang Laoji explained the relevant background and purpose of the meeting to the media reporters attending the meeting.

In the stage of free questioning, reporters and some invited consumers asked questions about Wang Laoji's Prunella incident, and Wang Laoji's business leaders, relevant spokespersons of the Ministry of Health, experts and scholars answered the questions raised by reporters, so as to eliminate consumers' misunderstanding of the products of the enterprise.

After answering the questions, the business leaders thanked the invited guests, scholars, media reporters and consumers, and the host announced the end of the conference.

Reporting stage and regional division:

CCTV reported Wang Laoji's press conference to clarify the facts. This authoritative media will dispel customers' doubts very well, and other local media will follow up to clarify Wang Laoji. At the same time, authoritative media such as People's Daily and Southern Weekend immediately published Wang Laoji's clarification report on the front page.

(B) Network media promotion

We use the information resources of the press conference just held, and choose mainstream portals such as Sina, Sohu and Netease to publish news reports and advertisements related to Wang Laoji to clarify the fact of "Prunella Spica Incident", and attach a series of measures taken by Wang Laoji enterprises to eliminate consumers' doubts. The majority of netizens will see the efforts made by Wang Laoji enterprises to safeguard the legitimate interests of consumers. Let consumers know more about Wang Laoji, truly position Wang Laoji as a safe and healthy product from the heart, improve consumer loyalty and increase sales at the same time.

Media: Sina, Sohu, Tencent.

(three) held "Wang Laoji formula big secret" activities and lucky draw.

Target audience: consumers in prosperous areas of Beijing, Shanghai and Guangzhou.

Time: February 20xx 1-April 20xx1

Location: Large supermarkets and stores in Beijing, Shanghai, Guangzhou and other cities.

The specific process of the activity:

(1) In Beijing Wangfujing Department Store, Shanghai Lianhua, Guangzhou Zhongtian Shopping and other well-known shopping plazas, customers who bought Wang Laoji were given desk calendars printed with "Wang Laoji formula" and "health knowledge" (six bottles were bundled to give a desk calendar, which was printed with the functions of various Chinese herbal medicines in Wang Laoji formula and the precautions for people with different constitutions).

(2) Hold lucky draw in Beijing, Shanghai and Guangzhou:

Award setting: one laptop with the first prize (three cities 10).

A second prize digital camera (tri-city 100).

One more bottle for the third prize (winning rate 10%)

Lottery method: the prize setting and redemption method are written on the bottle body, and the prize is written on the pull ring. Consumers who have won the first prize and the second prize will go to the nearest outlet to confirm their personal information with a copy of the pull ring and ID card, and the prize will be mailed to the consumer's home within three days; For consumers who win the third prize, they can directly exchange prizes at the nearest point of sale with the winning information on the pull ring.

By purchasing Wang Laoji's desk calendar, consumers can better understand Wang Laoji's product formula and precautions to ensure good health, eliminate consumers' doubts about Wang Laoji and lift the crisis. At the same time, it also embodies the most fundamental values of Wang Laoji-caring about the society in which we live, caring about consumers living in this society, gaining emotional recognition from consumers, and erecting a good image in consumers' minds.

appropriation budget

(1) Holding a press conference

1. Site lease

(venue, tables and chairs, lighting, audio equipment, etc.). ) 20xx0 yuan

2. Site layout

Banner: 3 yuan/Strip× 80 yuan =240 yuan

Poster: 500 yuan

***740 yuan

Hire employees

A. Relevant person in charge of the Ministry of Health: 30,000 yuan

B Media reporters (invited many authoritative media such as CCTV 20xx0 yuan, Southern Weekend 15000 yuan, People's Daily 10000 yuan): ***45000 yuan.

C. Hiring the host of the reception: 3,000 yuan.

D. Hire relevant experts and scholars: 40,000 yuan.

E. shuttle bus and meals, totaling 6000 yuan.

(2) Network clarification

Use Sina (45,000 yuan), Sohu (30,000 yuan), Tencent (25,000 yuan) and other network resources for comprehensive and rapid information transmission: * * 100000 yuan.

(3) Promotion expenses

1. Make a publicity desk calendar

3 yuan/Ben x 300,000 (Ben) = 900,000 yuan.

2. Lottery activities

First prize: 5000-yuan notebook computer (* *10 set) * * * 50000 yuan.

B second prize: a mobile phone with a value of 1000 yuan (* *1000) * *1000 yuan.

C third prize: another bottle (winning rate10%) * * * 400,000 yuan.

Total cost: 5244740 yuan

Effect evaluation

For consumers,

After a series of clarifications, I got some psychological satisfaction and comfort. Consumers will gradually restore their attitude towards Wang Laoji and buy again, which will help them become loyal customers of Wang Laoji.

(2) government departments

Efforts will be made to clarify the facts, and the government will vigorously support and help Wang Laoji.

The media followed the report to help Wang Laoji clarify his image and re-establish his reputation.

(3) Internal staff

After this incident, the internal staff will form a stronger cohesion.

The successful crisis public relations of the enterprise itself (Wang Lao Ji) can restore consumers' loyalty to the brand and enhance their reputation.

Model essay on public relations planning activities 3

Significance: The purpose of the school's decision to start the celebration is to review the school's history, show its achievements, look forward to a bright future, expand its popularity, gain an advantage in the competition with universities, unite all forces, and promote its comprehensive and rapid development into a well-known university in China.

The purpose of public relations planning:

One: Through this celebration, we will convey the development course and teaching achievements of our school to all sectors of society, expand our influence in society, and enhance our social visibility and reputation.

Second, through the scale effect of this activity, create a "campus cultural atmosphere", strengthen students' understanding and understanding of the school, and form a sense of honor and pride.

Third, take this activity as an opportunity to improve campus "software", compile campus history, and build a "cultural corridor" and other information exchange platforms.

Take this activity as an opportunity to report to leaders at all levels, teachers and students attending the meeting, listen to relevant opinions and suggestions, improve future work areas, and strive to achieve leadership satisfaction.

Five: With the help of this activity, with the theme of "the place where students dream of starting", strengthen the contact between our school and alumni. Pay attention to and support each other, create an atmosphere of "campus feelings" and "teacher-student feelings", and lay the foundation for related campus activities in the future.

Celebration time plan:

(1) Start-up phase (year and month)

1. Establish preparatory leading bodies and working bodies.

2. Study and determine the anniversary date and name, and create a celebration atmosphere inside and outside the school.

(1) "Today is your birthday-my alma mater" held an essay activity with inspirational words and sincere wishes as the theme, and strengthened this activity to attract students' attention and arouse their feelings.

(2) Carry out various exhibitions of painting, photography and calligraphy with the theme of "My Teacher". Based on this, the emotional communication between teachers and students can be established.

(3) In view of the 20th anniversary of xx University, collect school songs for the campus. The purpose is to improve campus software engineering, open up ways for teachers and students to participate in it, and also to distinguish and highlight the uniqueness of campus culture from other campuses.

(4) The collection of school emblem aims to improve the construction of school culture, become a symbol of emotional closeness between teachers and students, and reflect the cognitive basis of campus in society.

(5) "Alma Mater, I am proud of you" celebrates the 20th anniversary of xx University, with the theme of highlighting the achievements and social impact of the campus in the past 20xx years. And the winning works will be compiled into the school calendar. (e.g. message at the beginning of publishing)

4. Start fund-raising activities. The school accepts donations from people from all walks of life for the celebration and campus construction.

5. Study and determine planning projects and campus landscape projects.

6. Complete other tasks determined by the leading group for the celebration preparation.

(2) Preparatory stage (one year-two months before the anniversary)

1. Establish a local alumni contact station and edit the alumni address book. Establish an alumni website

2. Compile the history of the school, write picture books, edit the special issue of the school anniversary, make CDs (feature films), design and determine the souvenirs of the school anniversary, and publish and distribute the history of the school.

3. Decorate the school history exhibition hall

4. Organize campus environment beautification and school building renovation.

5. Organize literary activities and exhibition rehearsals for teachers and students.

(1) "Twenty Years' Honor and Dream" xx University's 20xx-year development process theme photo exhibition. Highlight "achievement" and "honor".

(2) Prepare the celebration party and hold the alumni forum.

6. Make academic exchange plans, negotiate scientific and technological achievements, and organize academic reports and experts.

7. Organize the implementation of planning projects and campus landscape projects.

8. Continue to raise funds related to celebration activities and set up special funds.

9. Contact and implement the leadership inscription, and determine the list of important leaders, guests and important alumni 10. Formulate specific implementation plans for the celebration activities.

1 1. Complete other tasks determined by the celebration leading group.

(3) Celebration stage (2 months before the celebration-celebration day)

1. Invite leaders, guests and alumni.

2. The compilation (publication) of school history, alumni record and academic report collection (1) was held at the launching ceremony of the anniversary.

3. Draft the anniversary manuscript and print the written materials.

4. Hold a press conference and increase the publicity of the celebration in various media.

Invite the news media to participate in the celebration.

5. Register to receive gifts and money and show them.

6. Celebrate the school anniversary.

(1) city leaders, responsible comrades of various departments attended, and the news also participated. Specific arrangements for global alumni participation:

A. Sing the school song

B. The headmaster delivered a speech, and city leaders and well-known alumni congratulated him.

C. The school held the launching ceremony of souvenir cover and stamps.

D. hold a global alumni association, where famous alumni will recall history.

E. Hold a large alumni reception

(2) "Celebrate the 20th anniversary of the founding of xx University". Embody the themes of "honor", "unity" and "dream". Strengthen in the form of activities, reflecting the achievements and advantages of the school. It has also become an important part of condensing campus emotions.

(3)xx University's large-scale signature activities. Initiating and calling on all the experimental teachers and students attending the meeting to sign activities at that time embodies the unity of "deep affection for my alma mater" and expresses the pride of "I am proud of xx University". The leading group for the preparations for the celebration of the school has nine working groups, including office, publicity group, materials group, alumni liaison group, project planning group, academic activity group, environment and construction group, fund-raising and funding group, literature and art group and teacher-student activity group. Each college has set up a working group to prepare for the celebration.

appropriation budget

Public relations expenses for this celebration.

The cost of pre-budget activities is xx yuan.

The cost of the celebration day is xx yuan.

The cost of the leading group is xx yuan.

The promotion cost is xx yuan.

List of Leading Groups for Celebration Preparation

Xu Kai's new drama "You Smile Beautiful" exposed double posters, but netizens didn't buy it: drag out an ignoble existence Recently, a new drama "You Smile Beautiful" starring Soso and Cheng Xiao exposed a double poster, but unexpectedly, once the drama was released, some netizens didn't buy it and commented on it below, which also made many netizens unclear what happened.

"You Smile Beautiful", starring Soso and Cheng Xiao, Zhai Xiaowen and Zehe, was loved and expected by many audiences when it was officially released.

The play mainly tells the story that Tanya, the heroine played by Cheng Xiao, is a girl, but with her real strength, she entered the professional circle of e-sports and became a formal female e-sports player.

It's just a pity that her identity has caused her to be questioned a lot. Fortunately, in the face of these inconveniences, she persisted and finally overcame the difficulties and won the championship.

In fact, there are really few works about this type in the film and television circle. At present, there are only three hit works: Full-time Master starring Yang Yang, Dear Love starring Li Xian and Andy, and Crossing the Line of Fire, which is being broadcasted recently. There are still too few such subjects.

The whole story "You Smile Beautiful" gives the audience a warm feeling. Although the e-sports circle is very hot in recent years, there are still few films and TV dramas about this type. It is also highly anticipated that Soso and Cheng Xiao can take the show this time.

However, after Guan Wei released their latest poster photos, they were unexpectedly strongly resisted by some netizens. Many netizens said in the comments below that the work is a "stolen" id and a "stolen" official blog. In short, it is a drama, which is suspected of plagiarism and the first drama in the film and television circle that has been strongly resisted by netizens.

It is said that the name of the play comes from a game id once used by Gao Xuecheng, a professional player of the WE team: "You smile beautifully". This ID is Gao Xuecheng's love for his girlfriend. Everything is so coincidental, but when the netizen and the author argued, they were told that the male protagonist of the play had no prototype, which led to the escalation of the contradiction.

Netizens also summed up the characteristics of the e-sports players of Lu Sicheng, the male lead of the play. Lu Sicheng's prototype is Xiao Wei, whose face value is mysticism, his personality is SMLZ and his family background is ICON.

Tanya, the heroine, is said to be nicknamed because of her height. She is a very good hero, and her performance and personality are both Nishino. Of course, the author has personally designated the prototype as GODV.

It seems that there is indeed the possibility of plagiarism. After all, there must be a demon.

In recent years, e-sports film and television dramas can be said to be a very scarce theme. Since the fire of Dear Love, netizens have also turned their attention to the e-sports circle. Many people don't know much about this circle, but since it is a TV series for the audience, I still hope that the author who creates e-sports articles can respect every e-sports player. What do you think of this?

What are the e-sports wireless headsets of DTS system? Hello everyone! I am Shen Shao!

My friends who are familiar with me all know that I just filmed it recently.

Yingchi

RTX2060SHOF takes the new computer as the core. Mainly to do

video clip

(Playing games), so a reliable earphone is quite necessary. In fact, the first thing I'm going to do is

Logitech

(G)PROX, but a friend who knows me well told me that there is no need to go to GPX. Positioning the mid-range G533 is actually more suitable, and playing games or listening to songs with wireless headphones is not bound. It seems reasonable to think about it. So, let's see what this G533 headset looks like. First of all, the packaging is still the familiar style of Logitech G. The blue font and black background, plus the product pictures of headphones, are still very intuitive.

The side is a big product model name, which can't be wrong.

The back is the main selling point of the product. One is the audio driving unit of Pro-G plus 7. 1 DTS surround sound effect. This can bring better surround sound in games and movies. The second is the performance index of 15/ 15, in which the first 15 refers to the endurance of 15 hours, which is suitable for playing for one day (otherwise it is too liver); The second 15 is the wireless receiving range of 15 meters. Of course, in fact, when we use it every day, the distance between the receiver and the earphone is generally less than 2 meters, but if we want to get up and walk away, there will basically be no disconnection problem (unless there are several walls or it is too far away), which is quite good.

The side is some technical specifications of the product. Of course, as an e-sports headset, the microphone is not only standard, but also good. In fact, the microphone of G533 is quite good, with wide adjustable range and directional pickup, which is very suitable for playing games.

Next, open it quickly. The packaging of the product itself is still there, the earphones are fixed layer by layer, and a USB receiver is on the cardboard with a fixed surface.

After opening, a USB charging cable will be attached.

Therefore, accessories should belong to a relatively simple and pragmatic route.

The earphone itself adopts Pro-G 40mm drive unit, and the earphone cover is made of fabric, which makes it feel delicate. This material

rub

It will be stronger than leather, but I feel it is quite suitable for summer use. Leather earphone cover is suitable for summer and easy to sweat. Of course, you can also buy and improve earphone covers made of other materials, which is one of the advantages of this kind of high-selling products.

The head beam should be hard plastic with good toughness and Logitech G logo on the top.

The lining of the head beam is also wrapped with sponge and fabric, which has good softness and solid workmanship. After all, it is a big brand.

The buttons of the earphone are concentrated on the left side, mainly a switch button, a volume adjustment wheel and a G button, which can quickly turn on/off the microphone. The overall design is quite good, and it can be easily operated blindly.

The charging port is at the bottom, which is a microUSB interface. Relatively speaking, I hope it is a Type-C interface. Fortunately, there are many microUSB cables at hand, which is not a problem.

Moreover, it can be rotated 90 degrees flat, and there are many screws in the connecting part of the rotating shaft, which has good fixing stability.

Generally speaking, G533 is made of solid material.

Ui design

If so, it should be said that the basic functions are all there. I quite like the volume adjustment of the wheel, which can be directly adjusted to my favorite volume.

volume

The design of the microphone is foldable.

You can stretch it after turning it away to further adjust the position of the microphone.

In this way, you can basically find the microphone angle suitable for your face, which is also an industrial design of an e-sports headset, which is well received.

Finally, the adjustable range of the head beam length is OK. I'm usually used to shifting to the maximum gear first and looking for a scale that suits me. Some friends have a reaction to this earphone chuck, so you can try to pull it to the maximum first. When I actually use it, if my head is not particularly big, the maximum gear should still be quite ok.

Next, let's take a look at the actual performance of this headset. The connection of headphones is simple. Just plug the USB receiver directly into the computer and turn on the power button of the earphone. The next connection is automatic, and it will be OK in a few seconds.

G533 headphones will be automatically recognized in Windows system, and then you can start using them.

First, try the performance of this headset on the familiar CSGO. It's still a bit amazing to open it. Because I have evaluated many e-sports headphones, but they really belong to the category of listening. The sound quality of G533 is actually quite good. It seems that this DTS technology, plus a 40mm unit, is better than many low-end e-sports headphones in software and hardware technology.

The advantage of better sound quality and surround sound effect is that in the game, we can look at the picture and listen to the surrounding sounds. For example, in this place, my AWP holds the mirror against the middle door and guards the CT coming from point B, which will inevitably lead to the left side of Avenue A.

blind zone

. If an enemy comes from there, I will be embarrassed. However, with the help of sound information, observing the positions of teammates and enemies on the small map at all times can better avoid this problem of visual blind spots and get better results in the game.

Another powerful feature of surround sound is that it is not only around the plane, but also 360. That is to say, there is sound above and sound below. For example, in this place, of course, when CT was born and slowly touched the B area, if the enemy detoured from the A path, I could judge the enemy's movements by the footsteps appearing on the top. If there is no earphone with good sound directivity and high resolution, you will miss the fighter plane.

Finally, in terms of single-wheel sound quality. G533 is actually not bad. Even if we play games, we can still feel that the sound is much better than the entry-level products, and playing for a while is also beneficial to us, and we won't feel that the sound is too mushy and headache.

With good equipment, it is not a problem to play all kinds of exaggerated KDA.

So in fact, just to play CSGO FPS games, it is good to start such a professional e-sports headset. But after all, it is unlikely that we buy headphones just to play a game. Then let's take a look at the performance of other usage scenarios.

The first is Memory of Light, the masterpiece of Light Pursuit. After all, it is a masterpiece in 2020, focusing on audio-visual effects. Compared with CSGO, the audio-visual effect is much richer, and the performance of G533 is also very good, no matter the various sound effects, underwater sound and flame sound in the battle, it is very good.

For such a single-player game, listening to the sound may not be that important. But the surround sound effect brought by DTS sound effect is better. It can be seen that good headphones are still very important.

Best of all, I also listened to some songs with this earphone, such as Youth with You 2.

Inflammable and explosive

Live edition. Don't say that listening to music with surround sound is also very emotional, and it is not as dynamic as some headphones that are too pursuing bass. The tripling of G533 is relatively balanced. Although this earphone is not a HiFi earphone, it is ok to listen to songs every day, and wireless is really convenient.

In addition, the long-term wearing feeling of the whole earphone is good. According to my own experience, it is not a chuck, and the weight control and distribution are also good.

Of course, this headset is not perfect. I think it is easy for many friends to hesitate that this earphone can only be used on computers, and there is no traditional earphone cable or Bluetooth connection function. However, considering that its positioning is a headset that focuses on PC esports games, it is understandable. If you want to start with a big brand in the near future, it is reliable and comfortable to wear.