The park strives to create the whole experience of "seeing Xiangshan, walking along the fragrant path, smelling incense, tasting fragrant tea, eating fragrant rice, buying fragrant things, picking fragrant fruits, sleeping in fragrant rooms, taking fragrant baths and making fragrant parties", and strives to realize "the most romantic and dreamy boutique manor in Hainan; The best fragrance experience park in China; World-class Xiang Culture Industrial Park ". In August of 20 13, the park was recognized as a key cultural industry project in Hainan province by the Hainan provincial government, and was recognized as a key construction project in Hainan province for three consecutive years on 20 14, 20 15 and 20 16.