Bird cage effect is one of the many marketing strategies I created according to psychology. You can't learn anywhere. It can control people's thinking habits and is a very great marketing technology.

Give the child a lift.

For example, when you are walking in the street, suddenly a vendor sells you "birds", all kinds of birds that keep singing. At this point, will you buy it? You won't.

You will think: it is really inexplicable! Why should I buy a bird! That's right.

However, I tell you, in one case, you may buy it. That's when you have a beautiful birdcage at home!

When you have a beautiful birdcage, you may not take the initiative to buy a bird, but you are reluctant to leave it because it is beautiful and you think it is a valuable thing.

So one day, when you walk down the street and see birds on sale, you will think, should I buy a bird and put it in a cage at home?

By this time, your thinking has completely changed.

When there is no black cage, your attitude is resolutely not to buy it!

When you have a birdcage, even if you don't need a bird, you start to think about buying it! Dear friend, can you understand? This is the birdcage effect!

Bird cage effect

Let customers get the products first, and then sell the products, and change their thinking from unnecessary to the need for customers to take the initiative to buy, and take their purchase for granted!

To sell fish tanks, give them to goldfish first.

There is a businessman who has a batch of fish tanks and has been unable to sell them. Later, I thought of a way and sold it at once. How did he do it?

First, he put a large number of small goldfish in the upper reaches of a small river. The cost of these golden fry is very low, so the loss is completely tolerable. Then he told the news to the nearby residents, who were very excited and went fishing for goldfish. However, what should I do if I pick up the goldfish and have no place to put it?

At this time, the businessman appeared and sold his exquisite fish tank to these residents. It was sold out immediately and made a big profit. This is the same as some businesses in the park now.

There is a goldfish fishing project in the park, which is very cheap to lure you to experience. After you pick it up yourself, you will definitely be reluctant to throw it away, so you will take the initiative to buy the merchant's fish tank.

You should pay attention here. Do you think if the goldfish is given to you by the merchant at will, will you accept it? Will you spend extra money on fish tanks?

Absolutely not! What is the difference? Please see the usage requirements of birdcage effect.

Requirements for the use of birdcage effect;

Your "birdcage" must be valuable and can be cherished by customers.

For example, a beautiful birdcage makes people reluctant to throw it away. For example, the goldfish I fished up is the result of my own labor and I can't bear to give up.

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Throwing these away is valuable and can be cherished by customers.

Like coupons and cash coupons, they belong to birdcages. But if you send it casually, the other party will definitely not cherish it. So you must design a series of processes to make customers think that it is valuable, so that customers cherish it and are unwilling to throw it away.

Wine companies, 99% purchase rate

Once, I also used the birdcage effect to help wine companies increase sales. How?

The birdcage effect uses something related to the product, so what is the related product of red wine? Bottle opener? No, it does, but it doesn't meet the requirements of birdcage effect. Because the sense of value of bottle opener is not enough.

We use the wine rack of red wine, and there are many concave characters on the wine rack of red wine, which will not only put 1 bottle of red wine.

The wine rack of red wine can be placed in customer companies and customers' homes to enhance the company image and family style.

Of course, wine racks also have a certain cost, so we have set up a series of marketing processes to make customers' purchase transaction rate as high as 99%! I won't go into details.

Please pay attention to the ever-changing usage of birdcage effect. Whether it is electric cars, automobiles, service industries, restaurants, trading companies, health institutions or clothing stores, the birdcage effect can be used. I hope you can feel good.