May, 2022 1 Day Promotion Plan of Various Activities 1 I. Description and Purpose
The May Day Golden Week is the first sales climax after the Spring Festival. In addition, at the turn of spring and summer, we should firmly grasp sales, take promotion as the carrier, enhance passenger flow, expand sales, and clean up the inventory of spring clothes, so as to pave the way for the full listing of summer clothes and the next comprehensive investment promotion.
Second, the activity time
April xx to May xx
Third, the theme of the event
Be polite every season! -"May Day" is politeness!
Four. Event details
(1) Model workers are polite.
On May xx-xx, all model workers who have won honors at or above the municipal level over the years can receive a gift (a shirt, the manager on duty at the service desk is responsible for registration and distribution, and the finance department prepares to stock XX shirts) at the service desk of our store with valid certificates.
(2) shopping is polite
During the activities from April xx to May xx, customers with a shopping voucher amount of more than xx yuan will be given a bag of washing powder. Customers whose accumulated shopping amount exceeds xx yuan will be given a parasol with a value of xx yuan; The top ten customers who have accumulated over xx yuan will receive a ruby gold pendant worth xx yuan; The first two customers who have accumulated over xx yuan will receive a ruby gold bracelet worth xx yuan. (Books, double stars, gold ornaments on the third floor are not involved, group buying is not involved, and other cabinets are involved! )
Be polite on Mother's Day.
"Pray for my mother and send Ankang' peace'!"
1. In order to celebrate the arrival of Mother's Day in May 13, from May 1, we will prepare xx "auspicious cranes" and xx blessings for xx customers and give them to xx loving mothers! All shopping customers can get "Peace" from the staff at the main entrance with the small ticket, leave your sincere wishes and hang them on the wishing tree in the central hall. )
2.5/Kloc-0.3-Mother's Day, the first xx customers who spend over xx yuan in our shopping mall will get a bunch of "carnation" flowers by adding xx yuan.
Note: In order to deepen customers' impression and publicize our shopping mall, xx pieces of small "back glue" are printed and marked with the words "gifts from xx shopping mall", and all gifts should be pasted.
Verb (abbreviation for verb) indoor and outdoor layout
(Uniform Tone-Blue)
1, above the main entrance is mainly brand promotion, and the promotion theme is "May Day".
2. Billboards on both sides of the main entrance mainly promote the overall activities.
3. The second entrance will be replaced by detailed activities (including booths).
4. All professional pavilions can use POP posters and discount cards to publicize price and discount information, make a noise and dye the atmosphere. The unified theme is "May Day" courtesy! (The department manager cooperates with the implementation)
Media propaganda of intransitive verbs
On April xx, 65438, the title of "Complex between Model Workers and Pingdingshan Shopping Mall" was published in the evening paper in the form of soft articles, focusing on promoting "courtesy of model workers", which ran through all the contents of this "May Day" promotion.
2. On the eve of Mother's Day, contact this newspaper about "Pray for your mother and send peace to your health"! Our news report has become another highlight of our business peers.
Seven. ask
1. The department manager will cooperate vigorously, and the spirit of the activity must be conveyed to every merchant and employee.
2. Except for gold, double stars and books, other businesses participate unconditionally.
3. The manager on duty and the organizer of the activity should be conscientious, and all offices should cooperate with this activity. (List of daily activities personnel will be sent separately)
4, April xx, May xx afternoon to the cashier unified payment, department manager to urge in place.
5, cashier to perform their duties, payment stamp, not favoritism.
6. All salespeople and merchants are not allowed to collect money privately, and the customer receipt is temporarily withheld; Don't take part in this activity. Once found, deal with it seriously.
Eight. budget
1, central hall layout: xx yuan.
2. "Adhesive-backed" printing: xx yuan;
3. Indoor and outdoor layout: xx yuan;
4. Event prize budget: xx yuan;
5. Newspaper advertisement: xx yuan
Total: xx yuan
In which: from April xx to May 13 (Mother's Day) ***xx days, after deducting 1% of the sales of each counter, the rest expenses shall be borne by the store.
May 1 Day, 2022 Promotion Plan for Various Activities I. Theme of Series Activities:
1. May gift shopping, happy holiday family tour.
2. Heart tied with Qian Qian knot, 100,000 love shows.
3. Welcome to give back the May Day travel gifts to members.
4. Spring Fashion Week
5. Discount promotion activities
6. Print the first issue of the Spring Edition of Ginza Mall Boutique Shopping Guide.
Two. Activity time:
1. May shopping gift, happy holiday family trip: 20xx, x, x-x, May.
2. Heart tied with Qian Qian knot, 100,000 love shows: 20xx year x month x day-May x day.
3. Reward members with May Day travel gifts: 20xx years x months x days-May x days.
4. Spring Fashion Week: 20xx year x month x day-May x day
5. Discount promotion activities: 20xx year x month x day-May x day.
Three. Scope of series activities:
Ginza Mall and Bayi Store, Ginza Shopping Plaza and Beiyuan Store Series Activities:
(1) May gift shopping, happy holiday family outing.
Activity content:
In order to enhance the popularity of Ginza Mall and create good sales performance during the Golden Week of May Day, a special activity of "shopping in May as a gift and happy holidays as a family tour" was held, that is, shopping was given as a gift to May Day couples and their families in the form of a travel package.
Detailed implementation rules:
(1) From May X to May X, if the accumulated consumption of regular-priced goods on that day is over 3,000 yuan, you can get a May Day travel package for two by signing up with the invoice and valid documents. (No accumulated gifts)
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get the May Day family travel standard package (limited to three people) by registering with the invoice and valid documents. (No accumulated gifts)
(3) The accumulated consumption of regular-priced goods on that day is over 5,000 yuan. If you register at the counter of the corresponding brand with the invoice and valid documents, you can get the May Day family tour package (limited to four people). (No accumulated gifts)
(4) Where the accumulated consumption of regular-priced goods on that day is over 120xx yuan, you can get a luxury travel package for two by registering with the invoice and valid documents. (No accumulated gifts)
⑤ The accumulated consumption of regular-priced goods on that day is over 20xx0 yuan, and you can get the luxury package for Hong Kong, Macao and Taiwan couples by registering with the invoice and valid documents. (No accumulated gifts)
Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of spending 3000——20xx0 in 0 yuan, and the expenses borne by the manufacturer are only 8.5% of the discount amount of goods, which is less than the usual holiday discount promotion activities, and the promotion effect is remarkable. (Attached: a copy of the tourist price list)
(2) Qian Qian knot, 100,000 love shows.
Activity content:
Love line is full of warmth.
During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.
Detailed rules:
(1) During May Day, the activity of "Heart tied with Qian Qian knot, 100,000 love shows" was held in the square in front of the shopping mall. Hanging handkerchiefs with red soft ropes, each pair of male and female customers can get handkerchiefs on the spot, and provide oily markers for customers to write love vows and real names (used to extract lucky customers).
Blessing, etc. Among them, the handkerchief agreed by the customer is tied on the rope by the customer himself, and the latter pair of customers tie the handkerchief with the former pair of customers, and so on until it is full.
② One lucky couple is selected every day, and two couples traveling in the suburbs of Jinan during May Day are granted package tickets. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.
Note: This activity needs the assistance of the management of the Operation Department. The initial budget of handkerchief is 5000 yuan, and 0.5 yuan ×5000 yuan = 2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The value of the couple travel package is 200×5= 1000 yuan; X promotional activities, totaling 3750 yuan, shall be borne by the mall.
(3) Reward members with May Day travel gifts.
Scope of activities: Ginza Mall
In order to thank Ginza members for their support to Ginza for many years, the top three Ginza members with accumulated shopping points by membership cards can register at the front desk with Ginza membership cards and ID cards by 20xx, and start to receive corresponding travel package rewards from 20xx, 10 and May. (If it is overdue, the ranking will be published on the website and major newspapers after May Day. )
The first Ginza member can get the Happy House luxury travel package (limited to three people) by registering with the Ginza member points card and ID card.
The second Ginza member can get a luxury travel package for couples by registering with Ginza member's integral card and ID card. The third Ginza member can get a family tour package (limited to three people) in the suburbs of Jinan by registering with Ginza member's integral card and ID card.
Note: The value of the luxury travel package of Happy House in this activity is 1000 yuan/person × 3 = 3,000 yuan; Value of luxury travel package for couples: 1000×2=20xx yuan; The value of Jinan Suburb Tour Package (limited to three persons): 100×3=300 yuan, totaling 5,300 yuan, and the activity expenses shall be borne by the mall. (Attached: Tourism Price List)
May, 2022 1 Day Promotion Plan III Promotion Theme:
"Five" to move the mood, refreshing "one" summer, easy to bid.
Promotion purpose:
In view of the "May Day" holiday consumption, the whole product promotion was launched to enhance the store image;
Promotion time:
20xx April 28th -20xx May 8th
Promotion method:
Storm goods, one-dollar series, five-dollar series, product auction;
Promotion content:
One theme is mainly to promote10 "5 yuan" series products at low prices;
Second, the theme is mainly to promote the products of10 "1yuan" at low prices;
The third theme mainly takes 50 single items sponsored by suppliers as auctions (single items are mainly necessities for people's livelihood, assembling a computer);
Layout:
Cover: theme promotion of the event
Mainly highlight the auction activities, combined with the product promotion activities of a manufacturer (with deductive activities);
Cover one and cover two: 30 items were counted in the "May Day" special edition.
1, "1 yuan" series products 15, mainly focusing on food, department stores, daily chemicals and daily-use courses;
1) food: 2 snacks, beverage 1, seasoning1;
2) Department Store: 1 glasses, 1 hook, 1 fly swatter, 1 summer cooling fan, 2 pairs of stockings for men and women;
3) Daily chemicals: summer 1 soap, 1 toothbrush, 1 mosquito repellent products (mosquito repellent incense);
4) Daily delivery: 2 boxes of yogurt;
2. There are15 "5 yuan" series products, mainly food, department stores and daily chemicals.
1) Food: 1 beverage, 1 brewed beverage, 1 North-South dry goods, 1 seasoning, 1 snack food;
2) Department Store: 1 ceramic products (bowls and cups), 1 stainless steel kitchenware (shovels and spoons), 1 underwear for men and women, 1 beach pants, 1 thin cotton socks, 1 clothes rack;
3) Daily chemicals: 2 kinds of washing products (shampoo and shower gel), summer 1 sunscreen products, 1 paper products;
Cover 3: Fresh Special Edition: * * 20 pieces
1, 4 kinds of seasonal vegetables, 6 kinds of seasonal fruits, restricted date;
2, 4-5 single grain, mainly highlighting summer products (sugar, red beans, mung beans, etc. );
3. 5-6 items of daily necessities, jiaozi, glutinous rice balls and other low-temperature foods 1 item, and 4-5 items of normal-temperature dairy products. It is best to promote the whole product, and the products of Guiling Ointment can be launched as summer cooling items;
Seal 4: "Beauty" food "Beauty" customers (special issue of cereals, oils and snacks) * * * 33 items.
1, Grain and Oil Subject: (total 17 items)
1) 1 piece of edible oil: 5l or 4.46l of edible oil, which can be used as a commodity with enlarged pages below 60 yuan;
2) 2 pieces of sesame oil: in view of the factors of making cold dishes in summer, choose 2 pieces of single product to distinguish the price;
3) 2 pieces of soy sauce: 1 piece per yard, and you can choose soy sauce or soy sauce;
4) 2 pieces of vinegar: bottled and bagged 1 piece, and the sales method of 0 yuan 65438+3 bags can be selected for bagged;
5) 2 portions of seasoning sauce: 65438+ 0 portion of hot sauce and 0 portion of sesame sauce;
6) 2 instant noodles: 5 packets of instant noodles, vermicelli 1 bag;
7) North and South three dry goods: 1 Lycium barbarum, jujube and tremella respectively;
8) 2 pieces of bagged rice: compared with sales promotion, we mainly promote large packaged goods, and choose 10kg and 5kg 1 piece;
9) 1 piece of dried noodles: dried noodles are self-made goods, which are sold at low gross profit or parity;
2. Snack food courses: (total 16)
1) 2 roasted seeds and nuts: melon seeds and peanuts each have1;
2) 2 cakes: bread 1 bag, 65438 pieces of egg yolk pie;
3) 2 snack food (candied fruit): mainly aimed at the choice of candied fruit products;
4) 2 pieces of puffed food: potato chips 1 piece, 0 pieces of crispy rice;
5) 2 biscuits: general sandwich 1 biscuit, wafer 1 biscuit;
6) 3 pieces of jelly: bulk jelly 1 piece (Jin Wa jelly discount) and bagged jelly 1 piece (Xizhilang jelly);
7) 3 pieces of bulk food: 1 piece of bulk biscuits, bulk dry goods and bulk roasted seeds and nuts;
Seal 5, Seal 6: Cool Summer Breeze (special edition for drinking and brewing) * * * 42 items.
Alcohol category: (32 items in total)
1) 8 carbonated drinks (Coca-Cola, Pepsi, Coke, Sprite, lemonade, etc. );
2) Four kinds of water drinks (common mineral water and sports mineral water);
3) Five kinds of tea drinks (green tea, black tea and herbal tea);
4) Three kinds of juice drinks (orange juice, peach juice and fruit orange);
In 2022, the fourth promotion plan of Labor Day activities was "Retaining old customers and developing new customers".
Holidays such as May Day are the peak of catering consumption, but the income of May 13 days is not comparable to that of a month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also to retain existing old customers, develop potential new customers and drive future performance growth. In addition, there will be many potential consumers staying in Jiazhou New Town and Mantingfang in the future, and new customers will be developed.
In view of this theme, we should implement new product development strategy, combined sales strategy and membership card marketing strategy. And promote the consumer groups of this hot pot restaurant.
Membership card marketing strategy
(A) the benefits of implementing membership card production:
1. Long-term advertising effect.
2. It helps to keep old customers.
3. Collect member information to improve future products and services, make customers more satisfied, and facilitate the formulation of future marketing plans.
(2) Division of members
Ordinary member gold card member
(3) the function of the membership card
Ordinary members: spending by card and giving away special dishes; Or enjoy a discount.
Gold card member: credit card consumption, priority use of private rooms, free of private room fees; Give a special dish; Enjoy the discount.
Note: Try not to use discounts for low-price marketing.
(4) membership card production requirements
Ordinary card: simple and generous, not bad.
Gold card: noble and elegant, which can highlight the cardholder's taste.
Ordinary cards and gold cards are numbered uniformly.
(5) the issuance form of the membership card
Ordinary card: all consumers in our store can give it away during May Day. Or usually spend more than 300 in our store.
Gold card: presented to enterprises, institutions and Leshan celebrities in the form of online donation.
Remarks: Leverage marketing: Leverage the sales centers in Fang Ting and Jiazhou New Town to give away the owner's membership card for free.
(VI) Member management (consumer information collection)
After issuing the membership card, record the cardholder information corresponding to the card number of the membership card, and give specific information (the number of consumers, personal relationships among consumers (including family, colleagues, friends, etc.). ), consumption amount, dishes consumed, dining habits, etc. ) cardholders.
Collect members' information to improve future products and services, and also to make future marketing plans.
New product development strategy
Eating hot pot in summer is hot and dry, which is easy to get angry. Moreover, with the improvement of modern people's living standards, among family consumers, there are often elderly consumers over 60 years old, so it is not advisable to eat too much greasy food; Not suitable for young women who love beauty to eat spicy food. To solve this problem, we should develop new products (pot bottom):
Cool warm-up hot pot, health hot pot, beauty detoxification hot pot, etc. (such as all kinds of fungus hot pot, fresh melon hot pot).
Combined sales strategy
Mix a variety of dishes with the bottom of the pot reasonably, combine them into different packages, give each package a distinctive name, and give certain discounts to the combined package.
The role of this strategy:
1. Guide consumers to consume different dishes and new products.
2. Help consumers make the best taste collocation.
3. The naming of the package combination can deepen consumers' impression of this hot pot restaurant and its dishes.
Promotion and publicity strategy
The Chinese restaurant in a hotel is located in the middle and high-end market, so it is positioned as "boutique XX Plaza" when doing publicity.
(1) target consumers
At present, the target consumers of Chinese restaurants in a hotel are middle and high-end people. They have cars and money for catering and leisure consumption, and they usually bring their family or friends with them when eating hot pot. This kind of people are concentrated in binjiang road Binjiang tea shops and teahouses, business clubs, leisure and fitness clubs and so on.
(B) the form of publicity
Leaflets:
1. Production requirements: invitation form, beautiful and generous, 3000 copies.
2. Content: Introduction of Chinese restaurant in a hotel, new dishes, new pot bottom, May Day activities, etc.
3. Distribution: binjiang road Binjiang Tea Shop and Teahouse, Business Club, Leisure Fitness Club, etc.
4. Newspaper advertising: Instead of advertising directly in newspapers and periodicals, leaflets are distributed to newspaper agents and sellers, inserted in newspapers and periodicals, and promoted at extremely low cost.
Television advertisement:
1. Content: Introduction, features, new dishes, new pot bottom and May Day activities of Chinese restaurant in a hotel.
2. Time and duration: During 6:00-8:00, 1 hour, two 30-second advertisements will be placed. Play time is from April 28th to May 1.
Note: Due to the high cost of TV advertising, whether to put it in is to be determined.
May 2022 Labor Day activities promotion planning scheme 5 I. Theme of series activities:
1. May gift shopping, happy holiday family tour.
2. Heart tied with Qian Qian knot, 100,000 love shows.
3. Welcome to give back the May Day travel gifts to members.
4. Spring Fashion Week
5. Discount promotion activities
6. Print the first issue of spring edition of boutique shopping guide in XX Mall.
Two. Activity time:
1. Shopping and gift giving in May, happy holiday and family tour: 20xx May1-May 5.
2. Heart tied with Qian Qian knot, 100,000 love shows: 20xx May1-May 5.
3. May 1 Travel Gift Reward Member: May1-May 7, 20xx.
4. Spring Fashion Week: May 20xx1-May 5.
5. Special promotion: May 20xx1-May 7.
Three. Series of activities: XX Mall and Bayi Store, XX Shopping Plaza and Beiyuan Store.
Four. Contents of series activities:
(1) May gift shopping, happy holiday family outing.
Activity content:
In order to enhance the popularity of XX Mall and create good sales performance during the May Day Golden Week, a special activity of "Shopping in May as a gift and Happy Holidays as a family trip" was held, that is, shopping was given as a gift to May Day couples and their families in the form of a travel package.
Detailed implementation rules:
① On May1-May 5, you can get a May Day Tour Package for Two by signing up with the invoice and valid certificate when the accumulated consumption of regular-priced goods reached 3,000 yuan on that day. (No accumulated gifts)
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get the May Day family travel standard package (limited to three people) by registering with the invoice and valid documents. (No accumulated gifts)
May, 2022 1 day, promotion planning scheme of various activities 1. Activity time:
April 30th (Wednesday)-May 4th (Sunday)
Second, the theme of the event:
The true feelings are great, and Mayday music is overwhelming.
Three. Activities:
1. Happy shopping and travel:
2. Compliments for Gold Medal Members' Free Travel in May 1 Day:
3. New Century Summer Fashion Week:
Three. Contents of series activities:
Scheme A: (1) Shopping and traveling are fun.
In order to enhance the popularity of the new century and create good sales performance during the May Day Golden Week, the activity of "Golden May Travel, Unlimited Joy in May" was held, that is, shopping for May Day couples and the whole family in the form of travel packages. In the first phase of the Golden House, there is a 20% discount on clothing and department stores. (supermarkets and express goods are not discounted, and you can participate in tourism activities)
Detailed implementation rules:
(1) During the activity, if you spend over xx yuan on the same day, you can get a May Day travel ticket by signing up with the invoice and valid documents. (No accumulated gifts)
(2) During the activity, anyone who buys more than 3,000 yuan on the same day can get a May Day package for two by signing up with the invoice and valid documents. (No accumulated gifts)
(3) During the activity, anyone who purchases over 4,000 yuan on the same day can get a May Day family travel standard package (limited to three people) by signing up with the invoice and valid documents. (No accumulated gifts)
(4) During the activity, anyone who purchases more than 5,000 yuan on the same day can get a May Day family travel standard package (limited to four people) by signing up with the invoice and valid documents. (No accumulated gifts)
Scheme B: Happy Golden May Day Shopping Voucher Tour
In order to enhance the popularity of the new century and create good sales performance during the May Day Golden Week, the "Golden May Day Shopping Voucher Happy Tour" was held. When clothing and department stores are full 100, 20 yuan shopping vouchers will be sent, and when the single ticket is full 100, supermarkets can take part in the lucky draw tour when they are full in 50 yuan. (supermarkets and express goods are not involved)
Detailed implementation rules:
First prize: 20 people get a May Day family standard package (limited to three people). (No accumulated gifts)
Second prize: 50 people get a May Day family standard package (limited to two people). (No accumulated gifts)
Third prize: 100 people get a single ticket for May Day travel. (No accumulated gifts)
Fourth prize: 1000 people, a bottle of coke or something else.
(2) Complimentary gold medal members may 1 day free tour.
To thank the gold medal members for their support in the new century for many years, as of April 30th, and from April 30th to May 4th, before the accumulated shopping points of the membership card 10 gold medal members registered with their membership card and ID card, they were given a luxury travel package of Happy House (limited to three people). (If it is overdue, the ranking will be announced in front of the New Century Building and the New Century website on April 30th. )
(3) New Century Summer Fashion Week
During the event, a static exhibition of summer brand clothing products and a live fashion model catwalk will be specially launched. Exhibiting brands can set up image booths on both sides of the runway to introduce brand history and clothing style and create a fashion week atmosphere.
Four. Promotion: (omitted)
Plan for the promotion of various activities on May 1 2022 I. Time of activities:
20xx April 29th-May 1 2: 00 pm to 5: 00 pm
Second, the event registration rules:
Each family can watch comedies for free or do DIY activities by themselves.
Three. Activities:
(1) hot cake DIY
1. Activity time: 20xx April 29th.
1, the guests present sign in to receive the experience coupon. A family can make a cake.
2. Project Location: xx Sales Office 1 Floor Rest Area.
3. Personnel: 3 teachers, 1 lecturer.
4. List of materials required for 4.diy activities:
(B) DIY hand-painted T-shirt+Owen English class
1. Activity time: 2: 00 -5: 00 pm on April 30th, 20xx.
2. Invite the owners to bring their children to Beiluyuan for free lectures through SMS.
3. When guests sign in, children aged 5- 10 can experience Owen's professional English knowledge course for free. Every child present can get a T-shirt with his picture on it.
4. Project location: the terrace on the first floor of the northern foot of MCC.
(3) Hand-painted environmental protection bags
1. Activity time: 20xx May 1.
2. All the guests present can get an environmental protection bag.
3. Location: balcony outside the sales hall
Material requirements:
The developer provides cold meals, on-site POP and on-site facilities and equipment.
Participants:
Owners and potential owners of this project
May, 2022 1 Day Promotion Plan of Various Activities I. Theme of Series Activities
Shopping in May is a big gift, happy holidays and happy family;
Second, the activity time
-xxxx month xxxx day-xxxx day
III. Contents of activities
(1) Shopping is crazy, and good luck comes naturally;
One-time shopping in the supermarket area of this mall during the activity (except special price): send xxxxx fresh eggs or a handful of noodles over xxxxx yuan;
Send xxxxx or xxxxx above the face value of the welfare lottery scratch;
Send xxxxx senior roll paper or a welfare lottery scratch with a face value of xxxxx yuan or more;
(2) VIP customers enjoy it, and xxxxx yuan is valuable!
During the activity, you can buy more than xxxxx yuan at one time in the supermarket area of this mall, and you can add xxxxx yuan at the exit of the mall with your voucher and membership card to exchange goods with a value of more than xxxxx yuan. (A computer receipt can only be exchanged for one product at most)
The purchasing department will provide a series of recently or unsalable non-returnable goods whose retail price is close to that of 20 yuan before xxxxx (a certain quantity of goods is required). Let this activity drive the passenger flow to increase the unit price, and at the same time reduce the backlog and inventory of unsalable goods and recent goods in this mall, killing two birds with one stone.
During the activity:
All counters in the mall must participate in the promotion of special DM, and provide no less than 5 ultra-low-priced special products for promotion. Promotion plans and special offers must be reported to the general manager's office for review. The supermarket area provides members with no less than xxxxx items of ultra-low-priced promotional goods.
Promotion hotspots:
Every day, about xxxxx kinds of ultra-low-priced goods are selected, and reasonable varieties, supply quantities and ultra-low prices are required to ensure strong attraction and price impact. On the one hand, it limits the number of individual purchases, on the other hand, it ensures sufficient supply on the same day to avoid looting in a short time; For example, bulk rice is sold at the ultra-low price of xxxxx yuan/kg every month, and domestic eggs are sold at the ultra-low price of xxxxx yuan/kg every month. Make the activity set off two climaxes.