1. High quality: Tea products should be promoted to consumers who pursue quality and taste with the characteristics of excellent material selection, unique production technology, excellent taste and exquisite appearance.
2. Health: The nutritional value and health care function of tea have been deeply rooted in people's hearts, so tea products should highlight the health care effect of tea and the health care concept of tea culture in publicity. In particular, some high-end tea products can learn from the health tea market in Europe and America to publicize the preventive and therapeutic effects of tea on specific diseases.
3. Rich cultural connotation: Tea culture has a long history, and diversity and cultural connotation are the unique selling points of tea products. Therefore, the promotion of tea products can be integrated into China traditional culture, tea ceremony etiquette, the relationship between tea and literature and art, and deepen consumers' knowledge and understanding of tea culture.
4. Clear positioning: According to different tea varieties and grades, positioning publicity can be carried out for different consumer groups such as middle and high-end consumers, white-collar workers and tea lovers in the positioning scheme to highlight the uniqueness and market competitiveness of the products. At the same time, the positioning scheme should be clear and concise, and the characteristics and advantages of the product should be displayed with the help of simple advertising words or slogans.