The franchise fee of KFC is about 3 million, but some cities have stopped recruiting people because the stores are saturated and the rent for applying for a license is very small compared with the franchise fee. In fact, you don't have to join KFC to have a sense of technology. It looks like the atmosphere has a sense of technology. It's just a matter of decoration. Just design the store like this.
Now there are many small brands that are actually not bad, but not as famous as KFC, but they have existed for many years. For example, Jiameizi actually existed more than ten years ago, but if you look closely, you can find that there are shops in many places.