1, understand the rules of Tik Tok live broadcast platform.
How do novices do live broadcast with goods? First, they need to understand the rules of the live broadcast platform. During the live broadcast, you must avoid touching the sensitive vocabulary of Tik Tok platform, so as not to cause current restriction, and try not to display the contact information of other platform stores. If the above content does not appear, but the current is limited for no reason, or the live broadcast is terminated, you can contact customer service for feedback.
2. Select the product category of Tik Tok live broadcast.
If it is a live broadcast by a merchant, the category of goods has basically been determined within a range. But if you are a personal anchor, you must pay attention to limiting your products to a certain range.
For example, live broadcast of beauty products, do not insert products unrelated to beauty, such as electronic products or food, because live broadcast of fixed categories can attract specific audiences, so that the next live broadcast will have repeat customers and fans will be more sticky.
3. prepare Tik Tok live broadcast equipment.
Novices should pay attention to the live broadcast environment, such as scene layout, lighting, sound and so on. Everyone loves beauty, and so does the audience. The beautiful environment can attract the audience more and make the audience stay in the live broadcast room for a longer time.
The lighting in the live broadcast room can not only better display the products, but also better shape the personal image of the anchor. Finally, sound is also very important, because language expression and communication are very important for live broadcast, so sound needs to be stable.
4. apply for a Tik Tok account.
The function of live broadcast is used by many people in Tik Tok, but not everyone has the right to open the live broadcast, and they all need to meet certain requirements before they can open it. On the Tik Tok platform, the number of fans should reach more than 4,000, and relevant personal information should be improved before the live broadcast.
Precautions for opening live broadcast:
1, send a preview short video 3 to 5 days in advance, or send a preview short video on the same day to preheat the video.
2. During the first live broadcast, you can warm up the next live broadcast and inform fans and friends of the next live broadcast time.
3. Add real-time preview to personal nickname and profile.
4. Use the community, Weibo, WeChat official account, Xiaohongshu and other channels for off-site drainage.
5. Optimize the title and cover of the live broadcast room, and set the title within ten words to improve the click-through rate of fans.