The title mainly refers to the short film that starts to play in movies, TV series or radio programs, aiming at arousing the interest and curiosity of the audience and making them pay attention to the following content continuously. Headlines usually contain some wonderful clips, music and special effects to attract the audience's attention and guide them into the theme of the program or column.
Film flower refers to an art advertisement that is not used to promote the program at the beginning of the program. Generally, a short publicity clip is inserted in the middle of the program. Films usually include NG shots, behind-the-scenes stories and so on. Its function is to make the audience have more expectation and curiosity about the content behind it. In the overall packaging of TV programs, film flowers can play the role of switching shots and smoothly realizing the transition.
Headlines are usually used at the beginning of news or columns to guide viewers into the theme of the program or column. Usually contains some key information, such as program or column name, broadcast time, main content, etc. , to help listeners understand the main information of the upcoming radio or TV program.
In a word, headlines, flowers and headlines are all important forms of radio publicity programs or columns, which attract and guide the audience's attention in different ways to achieve the purpose of publicity.