1, for the benefit of all human society. For example, the vision of some enterprises expresses that the existence of enterprises is to create some value for society;

2. Realize the prosperity of the enterprise. For example, American Airlines put forward to be a "global leader", that is, to seek the prosperity of enterprises;

3. Employees can be dedicated and happy;

4. Make customers satisfied. Customer satisfaction is the most basic vision, because customers are the most important factor for the success of enterprises. If customers can't agree with the enterprise's vision, then the vision will lose its meaning.

Vision example

Qingdai mission:

Qingdai is committed to the sub-health field and occupies a leading position. It is its responsibility to solve sub-health problems and lead healthy fashion. It is based on the medicine of various nationalities in China and uses interdisciplinary technology to provide customers with high-quality products, services and ideas at the first time.

Adhering to the enterprise spirit of "having indigo naturalis certainly has face", the company strives for development with scientific and technological innovation and creative thinking, helps employees make progress year after year, shares wealth with investors, and strives to create a healthy life for mankind.

The role of corporate vision

1, enhance the existence value of enterprises.

Corporate vision's ultimate goal is to promote the existence value of enterprises to the limit. The existence value of an enterprise is the existence reason and belief of the essence of an enterprise. This is different from the profit in the financial statements, and it is also different from the expectation of "myopia".

Traditionally, the existence value of an enterprise is that it is a means and tool to realize the happiness of human society, and it is created in the process of promoting the happiness of the whole society and finding a new source of wealth. Due to the globalization of corporate values and the changes in the information age, the scope of corporate vision's concept has also expanded.

2. Coordinating stakeholders

For a specific organization, stakeholders usually refer to those individuals or groups that have interests with the organization. Freeman _l believes that stakeholders refer to "groups or individuals who can influence the completion of organizational tasks or are affected by the realization of organizational tasks". If the organization ignores one or some groups or individuals that can have an impact on the organization, it may lead to the failure of the enterprise.