Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who directly sell products to final consumers outside the fixed business premises. 2065438+2009 1 October 28th, the State Administration of Markets and the Ministry of Commerce held a 91collective interview reminder meeting for direct selling enterprises. On February 2019 14, the Ministry of Commerce held a regular press conference, and the press spokesman announced the recent key work in the business field and answered questions from the live media.

According to the categories of direct selling products and production guidelines issued by the Ministry of Commerce, direct selling products include cosmetics, cleaning products, health food, health care equipment, small kitchen utensils and household appliances. Direct selling can also be called factory direct selling, which means that direct selling enterprises recruit direct sellers, who sell products directly to the final consumers outside the fixed business premises.

The World Direct Selling Association defines the concept of direct selling in this way. Direct selling means that independent marketers directly introduce products and services to consumers outside fixed retail stores through explanations and demonstrations, and conduct marketing of consumer goods. Direct selling is actually a commercial form that transfers part of the profits of products from agents, distributors and advertisers to direct sellers.

Direct selling can effectively shorten access, get close to customers, quickly deliver products to customers and speed up capital operation. At the same time, direct selling can better feedback customers' opinions and needs to enterprises quickly, which is helpful to the adjustment of enterprise strategy and the change of tactics. Therefore, it is not surprising that the direct selling format can rise rapidly and become the cutting edge of modern marketing.