Innovation and Entrepreneurship Plan for Medical Students 1 Project Name: Portable Medical APP
Team member: Ann xx
Instructor: Yang xx
1, project introduction
With the application and development of mobile Internet, cloud computing, big data and other technologies, the Internet has once again become the focus of social and industry attention. Different from the past, this time the focus is on "traditional industries in internet plus", and "Internet+medical care" has become the focus of attention and investment.
The development of cloud medical care, mobile health and big data related technologies has promoted the application and development of various mobile Internet-based medical health apps. In addition, the widespread use of wearable medical health monitoring equipment and the establishment of cloud hospitals provide more convenient and efficient service means for future medical health services, and also provide technical support for the upgrading and transformation of the medical service industry. However, this round of "Internet+medical care" concept upsurge and investment upsurge did not go deep into the core business of medical institutions-diagnosis and treatment services, but lingered on the periphery of diagnosis and treatment services, such as online registration, online medical service consultation and online pharmacies.
The disadvantages of the current medical service model are obvious. Due to the limitation of diagnosis and treatment technology, facilities and equipment, the diagnosis and treatment of both doctors and patients are mostly confined to medical institutions, which has caused inconvenience to both doctors and patients. The service mode of "Internet+medical care" can effectively solve this problem and greatly improve the mode of providing medical services and the mode of patients receiving medical and health services. Through the Internet and the "medical professional cloud", the service capabilities of medical institutions can be effectively expanded and extended, such as online medical treatment for patients, home monitoring, nearby blood drawing, centralized examination, remote diagnosis and treatment advice, remote surgery and surgical guidance, and personalized health management. , fundamentally changed the existing medical service model. With the development of technology, the electronization of medical images, miniaturization and wearability of diagnosis and treatment equipment, and interactive high-definition video have all cleared the technical obstacles for the "Internet+medical care" model.
The application of "Internet+medical care" brings convenience to medical treatment and expands the service ability for medical staff and medical institutions, which is the driving force to promote the upgrading and transformation of the current medical service model, but there are also great obstacles. To borrow a sentence to describe the future development of the "Internet+medical care" model, "the future is bright and the road is tortuous." The demand of the people, the development of mobile Internet and technology have brought opportunities for reform to the medical service industry, but how to realize it still depends on the efforts, exploration and innovation of the government, industry and all walks of life.
Therefore, in the face of this situation, our team is committed to developing a medical service-oriented APP application based on the "Internet+Medical" model, focusing on solving the problems people encounter in the process of seeing a doctor and the health problems in daily life.
2. Project background
Health is the eternal pursuit of human beings. With the advent of the Internet age, Internet hospitals have mushroomed and developed rapidly. Since 20 18, the state decided to develop "Internet+medical health" measures, "Internet+medical health" has appeared in the government work report for three consecutive years.
Facing the support and call of the state for the Internet medical industry and the demand of the public, guided by meeting the needs of Internet users for remote diagnosis and treatment and the needs of the whole process management of people with single diseases, and under the strategy of focusing on the field of public health protection, Yi Group actively built a new type of Internet hospital with medical association and business linkage, focusing on the field of single diseases, and successfully built a characteristic Internet hospital that became a professional single disease service center in China. With the benefits of the new policy, Duoer Internet Hospital will definitely have further development.
3. Project content
Project description, the functions contained in this APP are mainly divided into the following X modules, which are the detailed descriptions of the following functions.
3. 1 Common symptoms and drug analysis
This function is defined as the search function, that is, users can directly input their own symptoms in the search bar after opening the APP, and the system will search out several similar symptoms in the pathological database of the APP according to the symptoms input by patients, so that patients can choose according to their specific symptoms. At the same time, behind the symptoms are a variety of detailed medication, dosage, cycle and price to solve the disease, so that users can make the most suitable choice according to their actual situation.
This function also has a list of the most common diseases in daily life, and users can directly input the first letter in this list to conveniently and quickly query the symptoms and solutions of this disease. At the same time, this function also includes the drug encyclopedia, that is, all drugs are gathered in this function, and users can directly query the main symptoms, usage and dosage, adverse reactions, contraindications, drug price and so on of a drug.
3.2 Hospital information query
This function should first turn on location and locate the user to his city. After positioning, you can view the specific information of all hospitals and pharmacies in the user's own city in the drop-down list, which can be sorted according to distance, grade and praise.
For pharmacies, APP provides pharmacists' introduction, symptoms that pharmacies are good at solving, and contact information of pharmacies.
For hospitals, APP introduces the basic information of major hospitals in detail, including the departments included in each hospital, the introduction of doctors included in each department, and the detailed introduction of famous departments or doctors in each hospital.
Under this function, logged-in users can evaluate the following hospitals or pharmacies for other users' reference and choice.
3.3 Online medical treatment
The third function, our APP provides online consulting services. Users can choose doctors in a certain department of the hospital they want to consult. If the user has no clear choice, he can also enter the department directly, and the system will automatically recommend qualified doctors to the user.
In this function, users can communicate with doctors in various ways, including graphic communication, voice call and video call.
Doctors registered in our APP must be registered medical practitioners with doctor qualification certificates, and they are all working doctors in major hospitals. Therefore, the online consultation service we provide is not free. We will formulate different charging rules according to the doctor's rank, doctor's popularity and the communication way between users and doctors, which not only brings convenience to users, but also protects the interests of medical practitioners.
Under this function, we provide users with feedback function, that is, in the process of communicating with doctors, the APP will save all the communicated pictures, words, voices or videos to avoid unnecessary troubles caused by doctor-patient disputes.
At the same time, this function also provides an online appointment function, that is, users can make an appointment with doctors in major hospitals in advance and diagnose directly at the appointed time, thus saving the trouble of registration.
3.4 Electronic Medical Records
Electronic medical record is a special function of our APP. For users who use our APP, every medical record of the user, including specific symptoms and solutions, will be saved in the electronic file, which is convenient for users to call in the future and provides reliable reference for doctors in the future medical treatment.
The electronic file will also record the user's physical examination status every time, and make statistics according to the physical examination status for many times to form a trend chart, and then the medical practitioners will analyze it, summarize the abnormal indicators, and immediately give solutions, so that the user's various values can be restored to stability as soon as possible.
Electronic medical records will also record whether users have adverse reactions to various drugs and provide reference for doctors to use drugs. At the same time, users' allergic reactions will be recorded to prevent medical accidents caused by misuse of drugs.
We also plan to connect the data in the electronic medical record with the resident ID card, so that all hospitals or physical examination centers can read their electronic medical records with their ID cards, which is convenient and quick and can be called at any time.
In addition, we plan to combine APP with major medical equipment companies, and transmit the patient's condition to the mobile phone in real time through the detection of medical equipment, and store it in the electronic medical record.
4. Entrepreneurship management team
4. 1 team introduction
Team name: big doctor has great love.
Team slogan: Our efforts are only for everyone's health!
An Moumou: Now I am in class 19 software 1. Responsible and helpful. Team leader, mainly responsible for the overall work of the team.
Zou moumou: I'm in the pharmaceutical engineering 1 class now. I am diligent and earnest. Negotiator, negotiation of payment platform.
Xiong Moumou: I am now working as a clerk in Class Two of Biotechnology. I am optimistic and quick-thinking. The person in charge of technical resources is responsible for the work of R&D technicians.
Du Moumou: I am now in Class Two of Pharmaceutical Engineering. I am lively, cheerful and good at communication. Sales person in charge, responsible for outreach and other work.
4.2 Organization and division of labor: Chen Moumou: Team leader, mainly responsible for the overall work of the team. Ye Moumou: Negotiator, responsible for negotiations with * * * and the payment platform. Gu moumou: the person in charge of technical resources is responsible for the research and development of technical personnel. Cai Xingguo: sales manager, responsible for outreach and other work.
4.3 Main investors of business consultant: employee shareholding: the shareholding ratio of domestic non-state-owned legal persons is 65,438+00%, the shareholding ratio of employees is 70% (8% ~ 65,438+02% according to the actual situation), and the shareholding ratio of domestic natural persons is 20% (distributed to investors in the form of crowdfunding).
Medical students' innovation and entrepreneurship plan 2 i. Abstract
Plain clothes nutrition and health management is a sales and service enterprise, which mainly advocates a healthy lifestyle and provides comprehensive health management. With brand-new health management concept, professional expert team and sincere dedication, we provide the most professional health services for members and users.
Consumer groups faced by health management: sub-healthy people and patients with diseases, white-collar workers, middle and high-end income groups and veteran cadres are the main groups. With "one-on-one" pure private individuals, we will establish health management files, standard physical examination, expert consultation and expert on-site diagnosis and treatment, and formulate personalized health programs (including diet health, exercise health, prescription health, mental health), health information, health lectures, social and other comprehensive health management services. Provide residents with dietary analysis, nutritional evaluation, nutritional catering system and dietary guidance, and distribute various healthy foods according to different needs. Committed to the research, development and popularization of health intervention methods in China, such as new health detection methods and series of natural health products, so as to contribute to improving people's health level and quality of life. At present, only 200,000 yuan is needed, and the profit rate fluctuates between 40% and 70%.
Second, the project introduction
Location of enterprise and project: city and surrounding areas
Products and services: dealing in a series of healthy foods owned by the city, mainly focusing on nutrition and traditional Chinese medicine. In order to advocate a healthy lifestyle and provide comprehensive health management, the high-pressure boiler adopts GB53 10 seamless steel pipe. We will provide the most professional health services for our members and users with brand-new health management concept, expert team and sincere dedication. For sub-healthy people and people with chronic diseases, under the guidance of the theory of "homology of medicine and food, systematic health care", we are committed to researching and popularizing new health detection methods, series of natural health care products and other traditional Chinese medicine health care intervention methods, and make contributions to improving the health level and quality of life of the whole people.
The purpose of the venture: to revitalize the traditional medicine in China and promote the traditional culture in China.
Market advantage: Through systematic and comprehensive management, including health examination and health intervention, the company keeps the human body in a good mental and physical health state and truly meets the health standards of the World Health Organization. In terms of health intervention, our company integrates various means such as "nutritious food and traditional Chinese medicine health food, modern nutrition, diet, psychology, sports, art, environment and seasons", organically integrates the health guidance theory of nutrition, and promotes a new leap in promoting human physical and mental health through the complementary advantages and perfect combination of the two systems.
Development plan:
1. Establish a health club: provide VIP and business elites with "one-to-one" personal health management files, standard health examination, health expert consultation, home visits by health experts, personalized health programs (including diet health, exercise health, prescription health, mental health), health information, health lectures, social networks and other comprehensive health management services. Provide residents with dietary analysis, nutritional evaluation, nutritional catering system and dietary guidance, and distribute various healthy foods according to different needs.
2. Establish China Health Club: It is composed of body experts, and its membership system includes diversified and high-quality health management services such as establishing personal health records, expert health consultation, formulating personalized comprehensive health promotion programs, health lectures, product discounts, health information and social services.
3. Establish China Health Workshop: build a nationwide chain recruitment work, popularize scientific health preservation methods, popularize health management models, cast community service brands, and provide high-quality health management services for more social families.
Third, the market analysis:
1, market positioning and market scale: the company mainly focuses on sub-health and chronic patients. Provide comprehensive health management services such as standard physical examination, expert consultation, expert home visit, making personalized health programs (including diet health, exercise health, prescription health, mental health), health information, health lectures, social networks, etc. Provide residents with dietary analysis, nutritional evaluation, nutritional catering system and dietary guidance, and distribute various healthy foods according to different needs. Membership fee (600- 10800 yuan), with different benefits.
2. Target market: We mainly target sub-healthy people and people with chronic diseases, and sub-healthy people in China account for more than 95% of the population; Secondly, for important people and retired cadres, they have higher economic income and health awareness; Thirdly, strengthen diet therapy for students (college entrance examination students) and pregnant women.
3. Analyze product consumer groups, consumer markets, consumer habits and main factors.
The consumer groups of products are mainly chronic diseases, mainly distributed in middle-aged and elderly people, and the average annual market consumption is between 4000- 10000 yuan. Generally, health food is the main food, mainly because a certain part of the body is infected or damaged, which needs treatment or resistance enhancement, so as to achieve the purpose of health.
4. The market status of the company's products and the market development stage of the products.
The market is mature and deeply rooted in people's hearts. Product ranking: the top three in Dalian market. This product runs well in Dalian market. Since 2006, the monthly purchase volume is as high as 3 million yuan. At the bottom is 800 thousand. The market is widely operated and has a good reputation, and it is exported to many countries.
5. Market trend forecast and market opportunities.
The invested products change with the change of the market. At present, the main products are sea cucumber and traditional Chinese medicine. These two products have broad market prospects and large sales. If the profit margin is large, at least 30%-50% will sell it by hand. If you join in the name of the company, the profit point will be even greater. The leadership relationship of the whole market operation is very harmonious. Channels can be assured.
5, competitor analysis:
Generally speaking, competitors are all in a single mode, with only one or three products and limited sales.
The purchase rate is not particularly high, and the trend is that supermarkets win. As for the management of the above-mentioned enterprises, they are in decline, scattered and have a large employee turnover. However, there are few Chinese medicine products, and the management model is also being explored, which has not yet entered the right track. I joined this company, and the products are better and need to be developed. (None of the above companies has diet conditioning. )
Fourth, the marketing strategy:
1. Outline the marketing plan (region, mode, channel, expected target, share)
Prepare to carry out preliminary work in the health care products gathering place, where 70% of all health food outlets in Dalian are gathered. In the early stage, testing and health lectures were the main topics, and members and customers tracked and established health records (four seasons health preservation). Community-based fixed point, detection, publicity and expert consultation. It is estimated that the product sales should be at (60,000 in off-season = 20,000 net, 65,438+10,000 in peak season = 30,000 net).
2. Specify sales policy (past/present/plan)
In the past, collecting customer resources, strangers or sweeping buildings; At present, a series of health services such as group testing, intervention and health preservation are the main assembly lines; Plan: contact the bureau of retired veteran cadres and two or three high-end communities for physical examination, ceramic ball valve, intervention and evaluation every month. And implement a member tracking system for sub-health people (including diet health, exercise health, prescription health, mental health, etc.). ).
3. Sales channels, methods, marketing links and after-sales service
Products are provided by many health food companies in the market and accounted for in the form of regional agents. Diversified sales channels include health talks, tea parties, health tests, catering, tourism and other modes. After-sales service consists of medical Chinese medicine and internal medicine experts, nutrition experts and psychological experts, providing the concept of physical and mental health service; Members match and follow the concept of "one-to-one" to establish a complete health file. Each customer 15 days calls for follow-up, plastic packaging, health check-up every three months, taking products and services at the same time, and matching a set of nutrition recipes according to personal diet hobbies and physical condition. Never be greedy or take it for yourself. Once found, you will be disciplined.
10 Taking things out of the store: Employees are not allowed to take any store property out of the store unless they get the approval of the person in charge of the relevant department in advance. If there is a crime, they will be regarded as theft.
1 1 fire prevention and fire alarm: employees must strictly abide by the fire notice issued by the company and pay attention to fire safety. In case of fire, keep calm, call colleagues for help and notify the superior to report to the police, turn off the power supply and gas valve at the scene, and quickly assist the guests to evacuate the fire site.
5. Risk analysis and countermeasures
If there is a shortage of funds, they will ask their friends for help or find like-minded people to buy shares. I have some friends who run a company. If the product quality problem is found, stop selling immediately, return to the product company to correct the quality control, or re-select new projects.
Part VI: Growth and development.
Growth and development: what to do next and how to wait after three years.
The nutrition, health care and health management of plainclothes clothes is an enterprise integrating products and health preservation, and its prospects will be very broad. Nowadays, the improvement of people's living standards pays great attention to personal physical and mental health and diet health. In view of the advantages of nutrition, we strongly advocate complementary food programs. In particular, the diet conditioning and on-site service before the college entrance examination were introduced. This will soon create the first comprehensive management service enterprise.
There are six advantages:
1, super all-around health food agent
2. Humanized management mode based on enterprise development and training.
3. The theory of "homology of medicine and food"
4. Select high-quality products to serve millions of people.
5.GMP pharmaceutical process manufacturing
6. Total health management,
It is necessary to establish a huge expert group, strive to break through 300 models of our high-quality products and provide more diversified and comprehensive choices; In the next three years, we will establish cooperation with social organizations and expand our corporate branches and services to more than two cities; In the next three years, with the support of powerful market enterprises and education and training, we will have a cohesive, large and efficient marketing team and a professional and perfect "one-on-one" customer service system, bring health and happiness to thousands of families with our high-quality products, and create a brand-new marketing era.
Through continuous innovation and efforts, we are still spreading our ideals and spiritual beliefs.
develop
First, the problems of entrepreneurship education in independent medical colleges
(A) independent college management awareness of entrepreneurship education is not strong
Although the Ministry of Education has explicitly requested universities across the country to vigorously carry out innovation and entrepreneurship education, and issued special guidance documents, according to the actual situation in Hunan Province, independent colleges are not the supervision objects of the "top-ranking project" of employment work in various provinces, not to mention the ineffective supervision of their entrepreneurship education by higher authorities, which leads to their entrepreneurship education not being taken seriously by management. The management of most independent colleges thinks that "entrepreneurship education is only a part of employment guidance for college graduates", which leads to the fact that entrepreneurship education in independent medical colleges only stays on the necessity and situation analysis, and the content is too narrow to achieve the due effect. In addition, many independent college administrators only pay attention to immediate interests, and think that entrepreneurship education consumes a lot of time, energy and money, and the short-term effect is not obvious. They don't want to bring it into the normal teaching plan, which leads to ignoring the development of students' personality and creativity and affects the all-round development of students' innovative and entrepreneurial quality.
(B) Medical students' own entrepreneurial cognition is biased.
Generally speaking, many students in independent medical colleges have the basic literacy requirements of entrepreneurs. First of all, many independent college students have good family economic conditions and good social relations, which can provide a certain degree of financial support and social capital support for their entrepreneurship; Second, the comprehensive ability is strong. Because their families generally have a good economic foundation, many independent college students have received good comprehensive ability training since childhood, and their personalities are more open, their hobbies are more extensive, their thinking is more active, their curiosity about new things is stronger, and they dare to take responsibility. Their interpersonal skills and organizational management skills are even higher than those of ordinary students. However, due to the backwardness of entrepreneurship education in independent colleges, most medical students lack a correct understanding of entrepreneurship. On the one hand, they don't realize the importance of innovation and entrepreneurship to their future career development. In their pre-concept, they always think that starting a business is just a helpless move, or something to consider after graduation. It is their ultimate goal to seize the opportunity to study hard, get a diploma and a degree certificate, and be a well-paid doctor in the future. On the other hand, many medical students think that entrepreneurship is only aimed at students with excellent academic performance in famous universities, but as medical students in independent colleges, their academic performance is worse than others. Under the actual situation that the success rate of college students' entrepreneurship is very low at present, it is more difficult to succeed in entrepreneurship in the future than to ascend to heaven.
(C) Entrepreneurship education and professional education out of touch
Because the independent college has not been established for a long time, its strength is not strong, its background is not deep, and its talent training mode is still being explored, which leads to its entrepreneurship education not being well integrated into its own talent training system, and it is seriously out of touch with discipline and professional education. Facts show that the main way for independent colleges to carry out entrepreneurship education is the classroom teaching of the course "Guidance for College Students' Employment and Entrepreneurship". In the teaching of this course, teachers often only pay attention to employment guidance and basically ignore the content of entrepreneurship guidance. At the same time, they basically didn't train students' innovative and entrepreneurial ability by offering related excellent courses and holding corresponding lectures of entrepreneurial experts. Generally speaking, students' creativity, innovation and entrepreneurial ability can hardly be improved through the explanation of basic knowledge, and can only be generated through the edification of modern entrepreneurial culture spirit and the education of professional knowledge. Therefore, the current practice of separating from professional education in independent medical colleges undoubtedly leads to its entrepreneurship education can only be carried out in isolation, which makes students lose their professional advantages.
Lack of teaching staff
Teachers are the key to the success of entrepreneurship education. They should not only teach students the necessary entrepreneurial knowledge, but more importantly, stimulate their entrepreneurial passion, mobilize their entrepreneurial potential, cultivate their entrepreneurial spirit and improve their entrepreneurial ability through experiential, inquiry-based teaching and extensive practical education activities. But in fact, the teachers of entrepreneurship education in colleges and universities are basically teachers from college students' employment guidance courses, and most of them are counselors, teachers or deputy secretaries of colleges. Most of them lack entrepreneurial experience, and it is difficult to get relevant training, which leads to their low theoretical level of entrepreneurship education and lack of practical experience, making it difficult to take on heavy responsibilities.
Second, the countermeasures of entrepreneurship education in independent medical colleges
(A) enhance the awareness of entrepreneurship education
According to psychology, consciousness has the function of initiative and adjustment, which shows that the enhancement of entrepreneurship education consciousness plays an important role in the smooth development of entrepreneurship education in colleges and universities. Therefore, independent medical colleges should conform to the historical trend, respond to the call of the state, vigorously enhance the awareness of entrepreneurship education, cultivate more high-quality innovative and entrepreneurial medical talents for the society, and better serve the national medical and health undertakings. First of all, we should break the old idea that independent medical colleges do not need entrepreneurship education and consciously enhance the awareness of innovation and entrepreneurship education; Second, we should clearly realize that independent medical colleges are no longer just places to train future professional doctors, but powerful "boosters" to actively cultivate innovative and entrepreneurial talents; The third is to thoroughly study and implement the spirit of the 18th National Congress and the Fourth Plenary Session of the 18th Central Committee, and further enhance the awareness of entrepreneurship education guided by the spirit of the 18th National Congress and the Fourth Plenary Session of the 18th Central Committee.
(B) a clear positioning of entrepreneurship education
Cultivating a group of high-quality talents with innovative and entrepreneurial ability is the basic orientation of entrepreneurship education in independent medical colleges. Therefore, independent medical colleges must attach great importance to and actively carry out entrepreneurship education according to their own existing conditions and proceed from reality, so as to meet the needs of the country and social and economic development for the cultivation of medical innovative and entrepreneurial talents as much as possible. However, due to the limited resources such as manpower, material resources, financial resources and information, it is very difficult for independent medical colleges to "attack with all their strength" and "blossom everywhere". It is of great theoretical value and practical significance for independent medical colleges to find the breakthrough point, highlight the key points, break through the difficulties, create the characteristics of entrepreneurship education and form the advantages of entrepreneurship education. Specifically, like other universities, the scientific orientation of entrepreneurship education in independent medical colleges also needs to consider the following three elements: the comprehensive conditions for the development of entrepreneurship education itself; The realistic demand of the development of medical and health undertakings for medical innovative and entrepreneurial talents; The future development direction and trend of medical and health undertakings.
(C) to strengthen the construction of entrepreneurship education teachers
At present, the construction of the teaching staff of entrepreneurship education in colleges and universities faces at least four major problems: first, most teachers lack the theoretical basis and practical experience related to entrepreneurship, and dare not try to teach the basic course of entrepreneurship for fear of "teaching badly"; Second, entrepreneurship education is a brand-new course, and most teachers find it difficult to prepare lessons and are unwilling to take this course; Third, there are too few training opportunities for entrepreneurial instructors at present, that is, there are only a few national training courses every year, but the tuition fee of more than 4,000 to 5,000 makes the enthusiasm of colleges and universities to send teachers to participate in training fade; Fourthly, there is a serious lack of practical platform for entrepreneurship education in colleges and universities, and it is difficult for students to get practical training in entrepreneurship. Therefore, independent medical colleges should adopt the following strategies to strengthen the construction of entrepreneurial teachers: first, we should formulate "encouragement" policies to improve teachers' enthusiasm in class and let more teachers consciously join the entrepreneurial education team; Secondly, it is necessary to increase investment, select a group of outstanding teachers to participate in various types of entrepreneurship education and training, and improve the teaching ability of teachers' entrepreneurship education; Thirdly, we should strive to build a platform for entrepreneurship practice education, so that students can have more practical opportunities and put forward their own entrepreneurial practice ability.
(D) to build a scientific curriculum system of entrepreneurship education
As a new mode of running a school, independent medical colleges are still in the initial exploration stage, and the principles, concepts, objectives, contents, systems and operating mechanisms of entrepreneurship courses have not been discussed in depth, so it is difficult to meet the urgent practical needs. At present, China's independent colleges basically do not offer or rarely offer basic entrepreneurship courses, let alone establish a curriculum system for entrepreneurship education, which obviously cannot meet the basic requirements of the Ministry of Education for entrepreneurship education in colleges and universities. To change this lagging phenomenon, we must first further strengthen the organic integration and overall optimization of related courses, so that innovation, creation and entrepreneurship education can run through the teaching of professional courses in the whole university stage. Secondly, we should gradually get rid of the previous concept of focusing only on employment guidance teaching. The basic course of entrepreneurship should be set up separately. Through this course, we systematically introduce the basic theories, knowledge and skills of entrepreneurship, strengthen the case teaching of success or failure of entrepreneurship, and lay a solid theoretical and practical foundation for cultivating college students' innovative and entrepreneurial ability. Thirdly, appropriately strengthen the construction of entrepreneurship-related humanistic quality courses, improve college students' entrepreneurial quality, enable them to correctly define the general direction of their entrepreneurship from a professional perspective, reduce the blindness of entrepreneurship, and improve the pertinence and success rate of entrepreneurship. Fourth, build a first-class teaching platform for entrepreneurship practice. The construction of practical teaching platform is related to the realization of talent training goal, and it is the key to improve college students' practical skills and technical level and solve practical problems. Therefore, colleges and universities should increase investment purposefully and in a planned way, establish and improve entrepreneurial practice teaching platforms such as school-enterprise cooperation, industry association cooperation and enterprise cooperation, organize students to participate in social practice activities, and guide the majority of students to actively participate in scientific research and innovation projects carried out by the government, colleges and enterprises, so that students can not only learn knowledge from the teaching activities in the first classroom, but also enhance their creative thinking and creativity from the teaching activities in the second classroom, and stimulate their enthusiasm for innovation and entrepreneurship to the greatest extent.