First, the historical origin of Shanghai and coffee
The earliest history of drinking coffee in Shanghai can be traced back to 1843. At that time, Shanghai had just opened a port (set up a foreign trade port) and many foreigners came to Shanghai.
The influx of foreigners has brought coffee culture, which is the historical reason for the profound coffee culture in Shanghai. Because of eating habits, foreigners are used to eating western food, so they opened a western-style restaurant in the French Concession. According to the Records of Shanghai Tongzhi, the old Deji drugstore, founded by an Englishman, was the earliest place to sell western-style cakes and coffee in Shanghai.
At first, coffee was called "cough medicine" because it was sold in pharmacies. With the popularity of western food, this "cough medicine" became popular. After coffee entered Shanghai, due to translation reasons, six translated names appeared: Gaolou, Kefei, Jiajue, Kefei, Jiafei and Coffee. Different articles will have different names,1875165438+10/0, and the word "coffee" appeared in Shenbao for the first time. It was not until around 1920 that the name "coffee" was gradually unified.
Interestingly, the Shanghai Guide of 19 10 once listed "coffee" as one of the must-experience items when visiting Shanghai, which shows how fashionable coffee was at that time. At first, coffee was expensive, so only the upper class could afford it. Most cafes are opened in the French Concession, which has become a place for the upper class to meet and exchange, and is the embodiment of identity and fashion.
In modern China, Shanghai was the city with the earliest birth and the best development of the citizen class.
Second, Shanghai is the "golden market" for coffee shops.
Shanghai fine coffee is entering a golden period of development. The number of boutique coffee shops ranks first in the country. Not only do young people like it, but the spending power of uncles and aunts is also the fastest rising. For the first time, the sales growth of fine coffee exceeded the weekend on weekdays.
65438+On February 23rd, 2008, the Coffee Professional Committee of Shanghai Food Industry Association and Shangguan News jointly released "Shanghai 20021Fine Coffee Consumption Observation". According to the report, boutique coffee shops refer to less than three stores, not chain brands. At present, the number of boutique coffee shops in Shanghai has reached 3,244, ranking first in China, with a cumulative increase of 1.24% in three years. The continuous increase in quantity also ushered in a leap in quality. "National Innovation" makes Shanghai a leader in China's fine coffee.
Starting from 20 18, Shanghai boutique coffee shops ushered in a craze for opening stores. As of 202 1, 1 1, the platform has collected 7,200 coffee shops in Shanghai, including 3,244 boutique coffee shops, with a three-year increase of 124%. In 20021year, the number of newly opened stores reached 95 1, with a year-on-year increase of 4 1.5%. The proportion in stock coffee shops has also increased from 25.2% in 20 19 to 4 1.5%, and Shanghai fine coffee is entering a golden period of development.
Third, the living environment in Shanghai is suitable for "coffee"
The competition in today's society is becoming more and more fierce, and the fast-paced mode has already started, and young people are under great pressure to study and work. It is normal for them to work overtime and burn the midnight oil, and they are often physically and mentally exhausted. Because coffee contains caffeine, which can improve nerve excitability and refresh the mind, drinking coffee has become the most important way for these young people to relieve fatigue.
The students dozed off while brushing the questions, and a cup of coffee fell into their stomachs, suddenly refreshed, and then continued to go into the sea tactics; Young office workers, in order to get promoted and buy a house as soon as possible, work hard day and night and are sleepy. Whether it is early in the morning or midnight, a cup of coffee can always quickly save the brain that is about to "stall" and make the body "bloody". Coffee has a quick refreshing effect, especially in many first-tier cities. More and more young people can't live without it and become a necessity in life. Therefore, it was nicknamed "life-prolonging medicine" by netizens.
If you don't drink a cup of coffee in the morning, the day won't start. Drinking a cup of coffee makes you full all day. Some people drink coffee because they are happy. Whether it is Starbucks coffee, instant coffee or advanced freshly ground coffee, it is their inner desire.
Contemporary young people, only coffee can save themselves! Have a cup of coffee when you are tired and sleepy, and you will feel refreshed and energetic in an instant. Smell the smell of coffee and you can work with peace of mind ~
Young people's love for coffee should also be related to the environment. People around you are used to drinking coffee, and before you know it, you will love the taste yourself. If everyone has a thermos cup, soaked with red dates, medlar and tea, it is estimated that you will also fall in love with health ~
There is no denying that many Shanghainese regard drinking coffee as a living habit, not just as a refreshing tool, and many people don't drink coffee in their lives. Coffee sometimes becomes a stereotype of Shanghainese as a whole. Why can't Shanghainese live without coffee? There are both historical reasons and real life habits.
Northeasters love pork stewed vermicelli, Qingdao people love beer and barbecue, and Henan people love Huimian Noodles, so why can't Shanghainese love coffee?
It is good that a city rarely has its own eating habits for everyone to remember.