Because everyone is more rational. After all, food is the most important thing for the people, but the star effect is limited, and fans' wallets are limited. Rational people will not pay for those star shops that only overdraw the fame of stars without paying attention to the food safety, taste and service of the catering industry itself, and the image of those stars may also be seriously damaged.

In recent years, star shops have sprung up like mushrooms after rain, but also, problems have followed. For example, someone complained in a hot pot restaurant in Du Haitao that he found flies in the soup while eating in his own "Spicy Bean Spicy" hot pot restaurant. When the clerk complained, the clerk had a bad attitude. After inspection by the relevant departments, he found that they had not obtained a food business license, and then he was ordered to make rectification. Arqie's Huofengxiang Hotpot Restaurant has also been exposed that some shops have food safety problems, and even Guan Xiaotong's "naturally staying" milk tea has been sued by franchisees.

As we all know, star stores generally rely on their own traffic to attract customers. Fans of stars are willing to go to obvious restaurants, mostly not for cost performance, but for another chance to meet their favorite beans. It can also be said that it is understandable to pay for their idols. However, the fans paid the money, but they didn't enjoy the service they deserved, and they were also dissatisfied, which may reduce their impression of the star.

Therefore, it is not a long-term solution for stars to rely on their own traffic to maintain their business. If they want to have a prosperous business, they should return to the catering itself, with good taste and good service, so that customers will be willing to pay the bill.