1. Target people: Sanya needs target people for living and entertainment sales, such as retirees, middle-aged and elderly people with certain economic strength, housewives, etc. These people usually pay more attention to health, leisure and quality of life.

2. Formulate sales strategies: formulate corresponding sales strategies for different target groups. For example, for retirees, publicity can be carried out through community advertisements and elderly activity centers to establish word of mouth and trust; For housewives, marketing can be carried out through social media, WeChat official account and other channels, so that more people can understand the characteristics and advantages of the project.

3. Providing professional services: In the sales process, it is necessary to provide professional services and consultation, including project planning, construction and management, so that customers can feel honest, professional and caring services.

4. Strengthen word-of-mouth effect: After purchasing, customers should keep in touch with customers, solve customers' problems and needs in time, and at the same time make customers have satisfaction and word-of-mouth effect on the project, so as to attract more people to pay attention to and purchase the project.

5. Continuous improvement: In the process of sales, it is necessary to continuously improve and optimize sales strategies and services, adapt to market changes and customer needs, and continuously improve sales effects and customer satisfaction.