The plan is a transactional document for party and government organs, enterprises, institutions and social organizations to anticipate and arrange future work and activities. How to write a green restaurant business plan? Let's have a look.
How to write a green restaurant business plan 1 1. The concept of starting a business: restaurant.
Food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeaway, birthday dinner and so on. The target market is college students. This restaurant first adopts the business model of self-employment. But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, the company will be established and the chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."
Second, the analysis of competitors
There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. The environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality. There are few decent restaurants near Anshun University, so there is still a considerable market for such restaurants. We are all college students, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The restaurant is inexpensive, which is feasible and operable for our college students.
Third, market and customer choice.
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.
As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.
Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.
Fourth, the name of the store
There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their demand for fashion. If customers have time and interest, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.
Verb (abbreviation of verb) Store location: near Anshun University.
Because there is no decent restaurant near the school, and the students in the school have a great demand for green diet, it will be a big market here. It has strong operability and practicability.
The management idea and goal of intransitive verbs
1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.
2. Adhere to the concept of honesty and customer first.
3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. Win the recognition of customers with excellent quality and satisfactory service, and strive to achieve a win-win situation between stores and customers.
4. The ultimate goal: seek to join, chain operation, expand the scale and influence.
Seven. organization structure
Two people are responsible for the purchase and delivery, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.
Eight. Products and services
1, our restaurant will provide different kinds of special dishes: fried lotus root slices with Laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich yam shrimp, fresh eggplant with fragrant incense pot, fat beef skewers, steamed loofah with roe vermicelli, miscellaneous grains crispy rice, steamed auricularia auricula, lion's head with green vegetables, coffee barbecue, melon-grain tea mushroom and so on. We will also provide a special birthday meal.
2, keep up with the trend, timely launch new products.
Nine. income sources
1, profit from selling vegetables and service charge.
2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.
X. Capital requirements, financing methods and return on investment
Because our store covers a small area, we can make a demand analysis according to the market demand at first, and then gradually expand the procurement scale according to this analysis. It is estimated that we need about XX yuan of start-up capital, which is mainly used for purchasing raw materials, renting venues, staff training and marketing. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other ways of capital investment can also be considered. Estimated recoverable cost in the following year (average sales profit rate is 20%).
XI。 Pricing strategy and business strategy
1, the dishes will be divided into three different grades. The price is different. In this way, customers with different spending power can be satisfied.
2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy it later, and you can get a discount.
3. integral system: spend one yuan and get one point. Meet certain points, you can exchange the corresponding goods.
5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!
Twelve. Marketing promotion strategy
1. Organizers go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).
2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.
4. Theme promotion: further subdivide the characteristics of consumer behavior. According to different combinations, graduation dinner, birthday party, unforgettable friendship, thank-you banquet and other themes can be launched. Introduce different dishes and specialties at different price points.
5. Brand building: provide a variety of supporting programs, with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.
How to write a green restaurant business plan 2 business plan list
I. Overview of the Project
Food is the most important thing for people! Food is always the basic element most closely related to people's lives. however
With the progress and development of modern society, the lack of food safety makes the public lose confidence for various objective reasons. Excessive pesticides, chemical additives and transgenic technology constantly challenge the bottom line of human health. Let people eat well is no longer the focus of the development of agricultural products, let people eat with confidence is the most essential standard of all foods! The new concept of natural food is to use unpolluted mountains and rivers, strictly control the use of pesticides and fertilizers, plant pollution-free and harmless pure natural plants, and send them to people's dining tables through unique processing technology.
This project will involve special food, green food and food testing, in the form of specialty stores.
Strict management makes the concept of food safety deeply rooted in people's hearts.
Second, the team profile
1. How to set up this institution, its name and registration area have not been determined. The registered capital needs about 10- 15000 yuan. The affiliation, legal representative and company address have not been selected.
2, the company's shareholding structure 3, the company's main business scope description; (1) Special food (2) Green food (3) Food inspection
4. Brief introduction of the company's main management personnel;
General Manager: Responsible for the company's business development, overall market distribution and quality supervision. ? Marketing general manager: responsible for the company's publicity, the implementation of external procurement, and the management and operation of catering experience stores.
Business general manager: responsible for the company's business development, agricultural products procurement and sales. Management and operation of catering factory.
5, the company's corporate culture, business purpose and service concept;
Corporate culture: Be a conscientious enterprise, a responsible enterprise and a trustworthy enterprise. To build a professional high-grade food sales and processing enterprise in China, with food safety as its mission and love for life as its purpose. Safe food, peace of mind.
6. The company's development planning, ideas and prospects;
The company mainly focuses on agricultural products processing industry, but at present, the competitive sales of various agricultural products is fierce, and food safety has been ignored by enterprises, and few people have set foot in it. We will take safe food as our mission, starting from high-end communities and selling it through specialty stores. At the beginning of the company's establishment, the sales of specialty foods were put in the first place, which made high-end community residents proud. After establishing the brand effect, we started to sell green food, started food safety testing, and finally became a high-end community chain food company, an industry leader and a standard setter. 7. Analysis of target market and market segments;
High-end communities have a sense of superiority, so they can make special food first, targeting the elderly, children and pregnant women, and at the same time increase publicity. After the brand is formed, the public green food will be launched, and the medium-sized community market will be expanded based on high-grade community specialty stores, and the testing fees will be subject to company standards.
8. Market operation and development strategy, mainly including product research and development, marketing promotion and marketing strategy;
Starting from special foods, it has gradually developed into green products and food safety testing. The original ecological agricultural products with special processing, visit on Saturday, feel the fun of cooking, and let the company's strict safety standards be deeply rooted in people's hearts.
9, the company's business model and profit model;
The company's business model is product sales expenses and food testing business income. 10, the company's core advantages and market competition strategy;
At present, the market response is not great, there is a lack of publicity, and everyone's concept of natural products has not yet been fully formed. More publicity, strict control of products, once we recognize and trust this kind of products, the market prospect is broad.
Three. financing programs
1, financing plan, use of funds
Invest in the form of a partner, because there is little start-up capital and no loan is needed. Publicity accounts for 50% in the early stage of the use of funds, and gradually in the later stage.
Reduce.
2. Forecast the financial situation of the project in the next four years (at least three years). Can be listed as follows. 3. Profitability analysis of the project. (1). Calculate the investment profit rate and internal rate of return (2). Calculate and analyze dynamic and static breakeven.
(3) Sensitivity analysis of influencing factors, mainly the analysis of the impact on the project yield.
(4) Analysis of social benefits. Risk disclosure and avoidance strategy
Operation should be based on specific events, because the company is still in the preparatory stage and does not need to be considered.
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