First, the theme of the Double Ninth Festival
Chrysanthemum products are excellent and have strong feelings. Courtesy, respect for the elderly, and health for send warm.
Second, the activity time of the Double Ninth Festival
65438+100 on October 26th
Third, the atmosphere of the Double Ninth Festival restaurant.
1。 In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum Appreciation in Yang -XX Restaurant" was hung between two pillars outside the door.
2。 At the entrance of the main entrance, a small decorative "lamp" is piled on the nine-story large "Chongyang cake", which means "climbing up step by step"
3。 Flags with the theme of Double Ninth Festival are hung in the restaurant.
4。 Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.
Fourth, the background of the Double Ninth Festival activities
The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.
Verb (abbreviation of verb) the activity of Double Ninth Festival.
Activity 1: "Love Warm Autumn" Old People Order a Charity Sale
During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when you order the set meal.
Activity 2:
The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages. (interview network)
Activity 3:
1. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 who are dining.
2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.
Activity 4:
Hold the Centenary Banquet. All people over 60 (with valid certificates) can enjoy the Double Ninth Festival Package in 99 yuan (only 100 people), while the quota is full. There were folk music, face-changing and lion dancing during the dinner.
Activity 5:
"Double Ninth Festival" is on sale.
Health wine, health products, health food.
Other articles for the elderly, etc.
Sixth, the media planning of the Double Ninth Festival.
1, hard and wide: Wednesday evening news 10 half color, Thursday express half color.
2. Soft-text broadcasting: Inviting the media to participate in the special planning activities and releasing soft-text.
extreme
First, the guiding ideology:
The ninth day of the ninth lunar month is one of the traditional festivals in China. The ancients called "Jiujiu Festival" Double Ninth Festival. "Nine" In mathematics, "nine nine" and "nine nine" are homophonic, which means long life. From 65438 to 0989, China designated the ninth day of the ninth lunar month as the "Day for the Elderly", which skillfully combined tradition with modernity and became the "Day for the Elderly" for respecting, loving and helping the elderly. On weekdays, many young parents entrust their children's care to grandparents or grandparents because of their busy work. Old people braved the cold wind and heat to pick up their precious grandchildren, regardless of the wind and rain, and worked hard for their children's cold and hot hunger. They have no regrets and are willing to give. Children have always turned a blind eye to this, taking it for granted, and some even lost their temper with the elderly. This activity aims to enrich children's social knowledge and cultivate their virtues of respecting, loving and helping the elderly.
Second, the theme activity objectives:
1, to help children understand the origin, legends, customs and habits of the Double Ninth Festival and enrich their social knowledge.
2. Let the children enter the emotional world, feel the love of the elders, "migrate" the love of the elders to every old man around them and the elderly in nursing homes, feel the happiness of meeting with the elderly, and at the same time let the elderly enjoy the happiness of being taken care of, and let the elderly feel gratified and proud of their children's growth.
3. By making gifts for the elderly (greeting cards, red flowers, etc. ), say congratulations, praise the elderly (share one minute), do good for the elderly, children can express their love for the elderly in different forms, and cultivate their hands-on ability, expression ability and imagination ability.
4. Organize parent-child activities, so that parents and children can have an autumn outing together, broaden their horizons, exchange feelings, exercise, return to nature in family affection and cherish the feelings of the motherland.
Three. Activity time: 65438+210.00.
Four. Activity requirements:
1 and 1-2 classes hold "story meeting" activities; On the Double Ninth Festival, every student sends a small homemade gift to his grandparents or parents. Help parents do housework in January. Carry out filial piety and strive to be a "filial star" from me.
2, 3-5 grades each class held a "filial piety theme class meeting" activities; On the Double Ninth Festival, every student made a greeting card and gave it to his grandparents or parents. Carry out eight activities: telling a story, singing a song, doing one thing, rubbing your shoulders, pounding your back, doing housework in January, writing a filial composition and reading a filial story book.
3. The original materials in the activity should be handed in two days after the Double Ninth Festival, and the activity records should be kept.
Tisso
I. Description of the theme of the activity
Activity theme: Double Ninth Festival, Double Ninth Festival theme association.
Alternative theme: Double Ninth Festival, one-day tour in Kang Sheng.
Filial piety is the first of all virtues, and you can enjoy health in September and September.
Activity purpose:
1. As a traditional festival in China, the Double Ninth Festival is also a festival for the elderly, which is an opportunity for us to maintain and develop customers with emotional ties. With the help of holiday opportunities, grasp the reasonable theme, contact feelings and promote sales;
2. By portraying happy life segments at the fraternity, participants can be attached to a better life, thus arousing their enough attention to health.
3. Create corporate image, enhance corporate image and promote customer upgrade.
Second, the activity time
654381before October 26th (654381October 26th).
Third, the invitee
Mainly invite customers whose children are not around. Customers' gratitude and appreciation for the friendship that they never forget to reunite with our employees during the festival will become an important factor affecting their on-site purchase.
Four. Key links, selling points and highlights of the event
1. According to the custom of hiking on the Double Ninth Festival, all localities can carry out tourism marketing according to their actual conditions. It is suggested to arrange a large class health knowledge lecture in the morning to teach and sell goods; Free lunch at noon and visit tourist attractions in the afternoon. Since ancient times, Chongyang has had the custom of hiking, climbing mountains, enjoying chrysanthemums, drinking chrysanthemum wine and inserting dogwood.
2. Every customer who attended the meeting presented a nice little gift.
3. Customers and employees * * * drink chrysanthemum tea or chrysanthemum wine;
4. Eat Chongyang cake or cake;
5. The on-site promotion policy is very generous; (The "Respect for the Elderly Package" is customized by each company)
6. All customers can participate in the live lottery.
7. Poetry game; (test)
Verb (abbreviation of verb) related props and venue layout
1. On the basis of the original conference banner, the Mid-Autumn Festival banner will be hung at the venue:
"The Double Ninth Festival enjoys health, and Zhu Dexiao comes first."
"Father's love is like a mountain, maternal love is like water, and a treasure is healthy in inherit the wind."
Activity flow of intransitive verbs
Before the opening: Play the "Opening Short Film" in a loop.
8: 30-8: 50: The host takes the stage to introduce the theme of the event and the legend and origin of the Double Ninth Festival.
8: 50-8: 55: * * Drink chrysanthemum wine or chrysanthemum tea.
8: 55-9: 00: Employee Performance
9: 00-9: 20: Poetry Game
9: 20-9: 35 "nucleic acid feature film" is shown.
9: 35-9: 45: Show the short film Media Proof (choose one of *, Focus Interview and Time-Space Connection).
9: 45-9: 50: Aerobic exercise (let old friends exercise muscles)
9: 50- 10: 00: Show a short interview with old customers.
10: 00 ——10:15: Eat Chongyang cake or cake.
10:15 ——10: 20: The host announced the promotion policy.
10: 20 ——11:30 Test, promotion, lottery and award.
Seven, lottery awards.
Each region designs its own lottery prizes according to the actual situation in the region and the needs of customers. It can be a company product or a daily practical product. The main purpose is to attract customers' purchase rate and promote the company's new products.
Eight. Matters needing attention in activities
1, uniform tooling for employees.
2. During the meeting, employees in freelance positions sit alternately, and the rest of the employees stand neatly on both sides of the meeting, clapping actively and creating field effects.
The store manager and the regional manager are in charge of this matter.
4. During the meeting, employees are not allowed to go in and out of the venue or walk around the venue at will.
5. During the meeting, it is not allowed to answer, make phone calls, receive or send short messages in the meeting room.
6. The person in charge of the venue is responsible for supervising and recording the venue discipline.