Catering plan for May Day activities 1 1. Activity time:
20xx April 24th May 7th
Second, the venue:
Li Yong Food City, Li Yong Seafood City, Li Yong Seafood Plaza, Li Yong Farr Spring.
Third, the theme of the event:
Li Yong made a big reward for the May Day celebration.
Four. Activities:
1. During the event, all stores should do a good job of welcoming guests, and at least four ushers, dressing the, will stand on both sides and take the initiative to open the door for the guests and send holiday wishes "Hello, Happy Holidays". Impress the guests with sincerity and enthusiasm, and let the guests feel the sincerity of the hotel.
2. During the activity, the store added three tracks, We Workers Have Strength, Heroic March or Most Glorious Work, to let the guests feel the festive atmosphere in gorgeous music. The blogger smiles, highlighting the hotel's careful preparation and ingenuity. It is not advisable to cause individual customers to resent too many times, and the order and times of playing are determined by each store.
3. Order E-Meal Full 188 yuan and give Li Yong E-Meal Puke Card two pairs; Over 388 yuan, 4 pairs of Li Yong e meal Puke cards will be given, and each store will master them according to the gifts in the store.
4. During the May Day period, each store launched ten new spring dishes (four cold dishes and six hot dishes), and specially launched a seasonal dish with a special price of 30%. The kitchen administration department of each store will display it separately, and the specific details, prices and dishes will be formulated by the kitchen administration department of each store according to the actual situation in the store.
A three-person self-help activity for parents and children was held in the square. During the activity, families who bring their children to the store for self-service consumption will be given a free seafood plaza food discount card.
6. Guests who won the National Labor Medal during the May Day period can get the spring health dish "Spring Wild Vegetables and Fried Seafood" for free when dining in the store (with valid documents). All stores should register and keep financial records.
7. During the activity, all guests who spend all their money in 800 yuan will be given a 10 inch plastic photo of their family, and each store will send professionals to take photos. Do a good job in registration and fund reserve.
8. During the event, the planning department will uniformly engrave the banner of "Celebrating May Day, Appreciating the Courage of Guests".
9. The Planning Department uses SMS platform to send May Day blessing messages. Content of SMS: During the Li Yong Food and Beverage Festival, various preferential activities such as May Day * * *, family package and so on were launched. At the same time, I wish you good health, happiness and worry-free, a better life with promotion, becoming rich and rich, and good luck to run with you! !
Verb (abbreviation for verb) cooperative department:
1, the company planning department is responsible for the production of holiday banners in various stores and the sending of blessing messages during the holidays. On April 24th, 20xx banners will be hung in all stores, and blessing messages will be sent on April 30th.
2. The kitchen administration department arranges the production of dishes during the activities of each store.
3. Each store will increase the training of employees' activities and communicate with customers, and the front office of each store will strengthen the training of welcome and front desk staff to improve the service quality.
Catering plan for May Day activities. Activity content:
1, visit Wang Fu, eat Sichuan food, and refresh yourself.
During the Golden Week from May/KLOC-0 to May 7, guests who hold tickets to visit xx Garden that day will be given a cool sweet fruit (or a cup of sour plum juice) at each table.
2. Touch the "May Day" lucky draw.
During the Golden Week of May1-May 7, diners in xxx store can participate in the lucky draw with the statement, and any guest who draws the word "May 1" can get a ticket to xxx Garden; Anyone who draws out the words "May Day xx Store" will get a tricycle ticket to visit Shichahai Hutong.
3. xx hotel dishes fragrant camphor tea duck are on sale.
During May1-May 7, xxx store only sold 20 fragrant camphor tea ducks in xxx hotel on special price every day, with the original price of 96 yuan/duck and the special price of 60 yuan/duck. During the activity, there are two special dishes for guests to choose from: braised abalone in soup 1 18 yuan/serving (original price 198 yuan) and red ginseng and chopped green onion 48 yuan/serving (original price 88 yuan).
In addition, in order to give back to consumers, during the activities on May1-May 7, xxx Store specially launched three packages of "Fine Sichuan Cuisine at People-friendly Price": 188 yuan's parent-child package, 588 yuan Happy Six-person package and 880 yuan's 10 family photo package.
4. Book a "Yizhizhai" restaurant for a garden visit.
During May1-May 7, all guests who dine in Yizhizhai can visit xxx Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in xx, the classic of Sichuan cuisine".
The May 1 ST Labor Day restaurant promotion can adopt the following methods:
Customer service: SMS confirmation after ordering and booking, SMS reminder or address information before arriving at the store.
(2) Advertising: Advertise by means of mass advertising, release special information, and improve popularity.
③ Holiday customer birthday care SMS: Use holidays or old customers' birthdays to offer price concessions to attract customers.
4 SMS coupons, on-site SMS friends.
⑤ SMS introduction of service-related knowledge, for example, restaurants can introduce new dishes, special dishes and seasonal dishes to satisfy the mentality of early adopters and avoid customer loss.
⑥ On-site lottery: Guests have the opportunity to get price concessions or give special dishes by sending SMS. It can not only improve the interest of customers, but also obtain a large number of customers' mobile phone numbers, which will become the goal of future publicity services.
Second, the market environment analysis tips:
The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, it is rare for relatives and friends to get together during the small holiday.
Second, it is the season of warm spring in bloom, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market!
May Day Activity Catering Plan 3 Time:
X month xx day -X month xx day (XX store)
Activity content:
1, the slogan: "Visit Wang Fu, eat Sichuan food, and refresh yourself".
During xxx Golden Week, every guest who visits xxx Garden with a ticket on that day will be given a cool and sweet fruit (or a cup of sour plum juice) at each table.
2. Touch the "May Day" lucky draw.
During the festival from xx to xx, xx, all diners in xxx store can participate in the lucky draw with the table as the unit, and any guest who draws out the word "May Day" will get a ticket to xxx Garden; Anyone who draws out the words "May Day xx Store" will get a tricycle ticket to visit Shichahai Hutong.
3, "xxx hotel dishes fragrant camphor tea duck sale"
During the activities from xx to xx, xx and xx, the xxx store is limited to the special sale of 20 fragrant camphor tea ducks in xxx hotel every day, with the original price of xx yuan/duck and the special price of xx yuan/duck. During the activity, there are two special dishes for the guests to choose: braised abalone with xxx yuan/serving (original price of xxx yuan) and red ginseng onion with xx yuan/serving (original price of xx yuan).
In addition, in order to give back to consumers, during the activities from April 28th to May 3rd, xxx Store specially launched three packages of "Fine Sichuan Cuisine People's Price": 188 yuan Parent-child Package, 588 yuan Happy Six-person Package and 880 yuan 10 Family Photo Package.
4. Book a "Yizhizhai" restaurant to enjoy the garden.
During the activities of xx, X and X, all guests who dine in Yizhizhai can visit xxx Garden for free. Let the guests fully appreciate the artistic conception of "Sichuan cuisine in xx, the classic of Sichuan cuisine".
The business opportunities of the May Day Catering Festival are obvious. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period: first, during the small holiday, relatives and friends rarely get together; Second, it is the season of warm spring in bloom, and there is a strong demand for spring outing and tourism. Mobile consumption of tourism will also bring a lot of space to the catering market! It is also very important to make a concrete analysis of the market environment:
Self - analysis
Is to make an objective evaluation of the situation of your own production department. Every catering marketer can come up with many first-class promotion methods, but no one can ignore: what can managers do in a specific business period, a specific cooking level, a specific restaurant environment and the use of limited resources? This requires operators to think about it: what is the purpose of promotion? What can you do with your cooking level? What can your restaurant environment do? How much do you want to spend?
Tourist source analysis
The tourist source of May Day catering promotion is very important, so managers should deeply analyze the situation of the tourist source market in order to be effective. When analyzing customers, we should consider the following questions: Who is the customer? What do customers need to satisfy? What are the customers dissatisfied with?
Catering Scheme for May Day Activities 4 I. Analysis of Market Situation
Advantages: the only leisure western restaurant in the university town, with high-grade taste, affordable price, diverse categories and rich tastes.
Disadvantages: insufficient publicity, low visibility, and need to be vigorously promoted.
Second, the market positioning analysis
Marketing positioning strategy is an important key to successful operation. Because all publicity planning activities include: advertising, promotion, positioning food quality, public relations (word of mouth). Are based on market positioning. In this changeable market and fierce competitive environment, only by establishing a strong marketing positioning strategy can we find the market space for survival and development.
Market positioning:
1, attracting customers with relatively high grade and environment.
2. Give priority to business meals such as working class, supplemented by college students.
3. Establish a relationship with the opposite hotel to provide guests with a comfortable and elegant dining environment.
4. Positioning strategy tends to shape the market goal of "attracting target customers to eat comfortably":
1, nearby companies: office workers have high taste and need high-grade catering, which is close, convenient and affordable. And there are many business matters that need to provide comfortable and elegant places. Form a group of regular customers.
2. Film Academy, Academy of Fine Arts, Fudan University. Many institutions such as University of Traditional Chinese Medicine; A large number of young and fashionable student consumption groups take this as their appeal, hoping to provide a light and warm dining environment.
3. There are many overseas students who enjoy the same high-end, and accordingly, the market is broad.
4. Mobile customers in nearby hotels.
Third, marketing mix strategy.
Western restaurants are located near colleges and student apartments, and are connected with other Chinese restaurants and fast food restaurants. But as the only western restaurant nearby, it is different from other restaurants in that the dining environment is better and the service is better. Create an elegant, comfortable and leisure consumption environment. Make a plan, and in the process of implementing the plan, establish a distinct corporate image by promoting the restaurant's unique products or business style.
1, publicity:
1. 1 Design striking signboards and facades.
1.2 exquisite poster design to attract customers' attention; As well as publicity columns posted in dormitory buildings and outdoor publicity columns in residential areas.
1.3 The exquisite flyer design attracts students' psychology and is worth collecting.
1.4 The design of exquisite comment box makes customers have the impulse to leave comments, and also makes customers' psychology clearer, and makes adjustments in time to realize long-term interests.
1.5 design VI badge, logo and slogan.
1.6 Take Christmas and New Year's Day as the carrier to engage in activities to increase popularity. It also further enhances the popularity (discount, lottery).
1.7 Design webpage: add online ordering, customer message, news trends, western food culture and other functions to create a convenient and fast service platform and a communication center between customers and restaurants.
2. Decorate the indoor environment
2. 1 door and window posters and decorations.
2.2 Decoration of walls and roofs.
2.3 the function and decoration of the innermost wall (take the wall as the title board, and set different functions and themes on the title board in stages. Such as art exhibitions, work exchange platforms, Christmas topics, New Year's Day topics).
2.4 Play a certain amount of music within a certain period of time.
Step 3 promote
3. 1 Add service forms such as couples package and leisure package.
3.2 issuing VIP meal cards
3.3 Set up a small panel to recommend monthly or quarterly specials and provide special meals.
3.4 Each cup of coffee is accompanied by a coffee introduction.
3.5 Suggestions for each meal.
Catering plan for May Day activities 5 I. Activity ideas:
During the May Day holiday, the catering industry has obvious holiday business opportunities. Many wedding banquets, birthday banquets, family banquets, etc. Will be held during this period. First, during the holidays, relatives and friends seldom get together; Second, during the small holiday, people's travel demand is strong, so mobile consumption will also bring great performance space to the catering industry.
Second, the activity name:
Steal a half-day break and have a good meal during the May Day holiday.
Third, the activity time:
20xx may1-may 7.
Four. Activities:
1, "Eat spicy Sichuan food and send cool drinks".
During May1-May 7, all guests who come to our restaurant for dinner for more than XX yuan will be given a selected sweet fruit (or a cup of sour plum cold juice) at each table.
2. "Fine Sichuan cuisine, people-friendly price".
During May1-May 7, our store specially launched three packages of "Fine Sichuan Cuisine at People's Price": 188 yuan Parent-child Package, 588 Yuan Happy Six-person Package and 880 yuan 10 Family Photo Package.
3. "How much do you know about classic Sichuan cuisine" quiz.
During the dinner, ask some questions about Sichuan food (not too simple). Customers send the answers to the SMS platform of the restaurant, and those who answer correctly get exquisite small gifts worth X yuan, and the restaurant also gets a large number of customers' mobile phone numbers, which will become the goal of future publicity services.