Tea culture is a treasure of the Chinese nation, among which Chinese medicine health tea is a drink rich in China culture and Chinese medicine health wisdom. With people's attention to healthy diet and TCM health preservation, TCM health tea has been paid more and more attention and sought after by people, and the market demand is growing. Therefore, on the basis of market demand and TCM health care, we intend to start a business to open a TCM health care tea shop.

Second, the project introduction

1. product strategy

Category: Chinese medicine health tea. Through the formula, production technology and material selection, a professional, healthy and delicious Chinese medicine health tea was made.

Features: Inheriting Chinese traditional tea culture, TCM health wisdom, blending into modern beverage culture elements, and highlighting the duality and value of health and delicacy.

2. Market analysis

Market potential: Traditional Chinese medicine health tea has always been considered as a healthy drink. With the improvement of people's health awareness, the market demand for traditional Chinese medicine health tea is increasing.

Competition analysis: There are people in the TCM health tea market, and the main brands are mainly concentrated in some TCM health tea shops, with fierce competition. However, there is still a great market space for different consumption levels and tastes.

3. Cost analysis

Equipment investment: 50,000 yuan

Venue decoration: 80,000 yuan

Procurement of raw materials: 20,000 yuan

Salary of personnel: 25,000 yuan/month

Marketing promotion: 1 ten thousand yuan

Miscellaneous expenses: 20,000 yuan

4. Market strategy

(1) product strategy: provide diversified Chinese medicine health tea, including single product drinks and package series, to provide customers with better choices and experiences.

(2) Location strategy: Choose a business circle with a large flow of people, focus on consumer demand, and improve visibility and sales.

(3) Price strategy: It attracts consumers with reasonable price strategy and has strong competitiveness.

(4) Promotion channels: conduct publicity on online platforms such as social networks and word of mouth, hold preferential activities, and strengthen marketing promotion.

Third, risk analysis.

In the whole traditional Chinese medicine health tea industry, risks also exist. For example, the shortage of raw material suppliers and poor advertising may bring certain risks. Therefore, before the operation, it is necessary to predict and avoid the necessary risks and reasonable organizational management strategies.

Fourthly, the analysis of entrepreneur's income.

Traditional Chinese medicine health tea has broad market demand and development potential, because it has different tastes and functions, more reasonable price strategy, and is expected to attract more consumers, thus increasing marketing and profits.

Verb (abbreviation of verb) abstract

Traditional Chinese medicine health tea industry has great development potential and large market space. Therefore, careful preparation of product strategy, market analysis and marketing strategy, as well as a perfect organizational management system are the keys to successful entrepreneurship. As long as we judge and conform to the development trend of the industry, solve market problems and make a successful model of "trinity" of quality, marketing and benefit, the Chinese medicine health tea industry will have greater development.