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Brief Introduction of China Weather TV Channel
Drawing lessons from the successful experience of professional weather channel in developed countries such as the United States, Canada and Australia, China Weather TV broadcasts on high frequency all day, and the content is updated at any time. This playback mode ensures that viewers can receive the required weather forecast information in the shortest time as long as they turn on the TV. Weather warning and urban weather forecast, which are closely related to people's lives, can be broadcast hundreds of times a day, which changes the situation that TV viewers have to wait in front of the TV to watch the weather forecast and greatly improves the arrival rate of TV weather information. It is understood that. In addition to meteorological information, the channel will also broadcast information related to the environment, transportation, tourism, performances and so on. High frequency, so as to be close to life and serve the public. In case of bad weather, the channel can broadcast live continuously.

China Weather TV Station is a professional digital TV channel that undertakes the function of national meteorological service, and it is a platform for releasing early warning and disaster prevention information for emergency handling of public emergencies. On April 20th, 2007, China Weather TV Station entered the Zhongnanhai TV system, and produced the decision-making meteorological program "Zhongnanhai Meteorological Special Report" every day, which provided reference for the central leaders and relevant institutions in the State Council to make decisions on meteorological disaster prevention and relief.

In July of the same year, the General Office of the State Council issued the Opinions on Further Strengthening the Prevention of Meteorological Disasters, clearly pointing out that it is necessary to further improve and expand the service capacity and coverage of China Weather TV. China Meteorological Bureau has provided solid business support, abundant meteorological products and strong resource support for the development of China Weather TV Station. Hundreds of meteorologists from all walks of life directly participate in program production, interpreting weather and climate changes for the audience every day and making timely and accurate analysis.

With the cordial care of the Party and the country and the full support of China Meteorological Bureau and governments at all levels, China Weather TV has achieved signal landing in 3 14 cities above the prefecture level (337 cities above the prefecture level), covering more than 92 million users and providing first-class meteorological services for all walks of life and the general public.

China Weather TV has set up a professional disaster reporting team covering the whole country, which can broadcast disaster weather around the clock, provide meteorological services for major public emergencies, and provide timely and reliable meteorological disaster prevention information for local governments and the general public. Disasters in various places can be reported directly to the central government through Zhongnanhai meteorological special report for the first time, providing information service support for national decision-making and local coordinated disaster relief.

This channel provides special meteorological services for major social and economic activities such as the Olympic Games, the three-summer wheat harvest and the launch of the Shenzhou VII rocket, and innovatively introduces colorful special meteorological forecasts on transportation, aviation, maritime affairs, economy, agriculture, health and tourism, and provides refined meteorological services according to the characteristics of various industries. At the same time, the channel also launched a series of life service programs such as Weather and Health, Weather and Beauty, Weather and Home, which extended meteorological services to all aspects of people's lives and became an indispensable information source for people's weather and life.

China Weather TV broadcasts local meteorological programs produced by local meteorological departments every half hour. The insertion time of localized programs varies from place to place, but it is basically locked in the last 4 minutes of every half hour. For example, on the same day, from 6: 56 to 23: 56, local meteorological programs are inserted once every 26 minutes and 56 minutes, and local programs are not inserted in the early morning. Localized programs can release all kinds of local early warning and forecasting information at any time, provide an information sharing platform for local disaster relief, and provide targeted, practical and refined meteorological services for local audiences according to local geographical characteristics, climate characteristics and economic life needs.

It is the unshirkable responsibility of China Weather TV to publicize the scientific response to climate change. This channel timely reports China's responsible attitude towards climate change, pays attention to scientific and technological innovation in the field of new energy, and provides various popular science knowledge such as lightning protection, flood control and earthquake prevention around people's life safety.

China Weather TV will give full play to the advantages of public communication and provide first-class meteorological services for economic and social development, national security and sustainable development, and people's safety and well-being.