Since joining the culture in April this year, I have been mainly engaged in graphic design. In this stage of work, I have been growing and learning in practice. I grew up with the company and worked and lived with my colleagues, which made me integrate into this group, into this society and realized my personal value. Here, I have received a lot of help and concern from my colleagues, especially my colleagues, and I would like to express my sincere gratitude. During this period, I was mainly responsible for the company's capital construction and publicity, from business cards to booths and company decoration. To tell the truth, I just graduated from school and actually only do design. It is still difficult to complete the task decision of the company independently and apply it in practice. For the benefit of the company and to save the cost of the company, I have asked the leaders for instructions many times, which may make them feel that I am dragging my feet, but I believe that as I grow up, I will do my best and realize it.
I. Responsibilities of design work
As a designer, although I haven't really received a planning case so far, I have fully understood my responsibilities from this honing stage, from planning to assigning tasks to carrying out work.
Collecting materials, sorting out materials, creative expression, first draft, analyzing and discussing, making preliminary plans, researching and making decisions, determining samples, printing finished samples, mass production, printing and color correction, finally sending to customers, and finally installing and executing. As a designer, you should have the following awareness.
The process of graphic design is a step-by-step and continuous improvement process. The success of design depends largely on whether the concept is accurate and perfect. The beauty of design is endless, and perfection depends on attitude.
1, investigation
Investigation is a process of understanding things, and design needs a purposeful and complete investigation. Background, market survey, industry survey (about brands, audiences and products), positioning, expression and survey are the beginning and basis of design (background knowledge).
2. Content
The content is divided into two parts: theme and specific content, which is the basic information for designers before design.
Step 3: Ideas
Conception is the first step in design, and thinking is more important than anything else in design. Creativity has always been independent of design. Perhaps this is the most difficult idea to convey in your visual works.
4. Mobilize visual elements
In design, the basic elements are equivalent to the components of your work, and each element should have the purpose of transmitting and strengthening information transmission. Really good designers are often very stingy, and every time they use an element, they will consider the overall needs. In the page, the constituent elements can be divided according to categories, such as:
Title, text, background, tone, main picture, blank space, visual center, etc. Graphic design layout is a process of organically combining different elements. For example, in layout, frames (also called bones) are often used, and there are many forms, such as regular frames and irregular frames, visible frames and hidden frames; In addition, among the font elements, the selection and collocation of fonts are very particular.
Yes The process of choosing font style is a process of aesthetic judgment, and the use of color can reflect a designer's understanding and cultivation of color. Color is a kind of language (information), which has feelings, can make people think, can make people feel cold and warm, before and after, weight, size and so on. Being good at mobilizing visual elements is one of the necessary abilities of designers.
5, choose the expression method
Technology is skill. Today, with the proliferation of visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. How many ways can you convey your message? One is a complete and perfect design method expressed by traditional aesthetics, which will be appreciated and remembered by the audience. Second, it can be realized in novel or unexpected ways (including in materials). Third, there is crazy advertising and carpet bombing. Which do we need more? Although all three methods can achieve their goals, we know that their returns are different.
We have learned a variety of graphic processing and expression techniques in the three major components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, change, repetition, contradiction, radiation, rhythm, thickness, cold and warm, area and other forms. In addition, there are hand-drawn effects from graphic processing, such as oil painting, pencil, watercolor, printmaking, crayons, graffiti and others such as photography and old photos. So which one do you want to choose? It depends on your purpose and target group, as well as your design level.
Step 6 keep balance
Balance can bring visual and psychological satisfaction. Designers should solve the balance of force field in the picture, balance before and after, and sense of balance is also the ability that designers need for composition. Balance and imbalance are relative, and whether it meets the requirements of the theme is the standard. Balance is divided into symmetric balance and asymmetric balance, including the balance of point, line, surface, color and space.
7. smart
Remember, you should create visual stimuli to sublimate your work.
7. About style
As a designer, he sometimes objects to style. The formation of fixed style means self-ossification, but at the same time, style is the embodiment of a designer's personality, preferences, experience and accomplishment, and it is also a sign of a designer's maturity. He believes that "only by understanding Datong can you walk alone."
9. Production
Inspection items include: graphics, fonts, characters, colors, arrangement, proportion, bleeding requirements: visual imagination and effect should be pleasing to the eye, and more importantly, let the audience understand!
Second, the attitude and responsibility to work
I think I am a very straightforward person. If I do something, I will try my best to do it. I am serious and responsible, and can work hard. In terms of design, I practice at work and learn in practice. I am mainly responsible for cooperating with design and planning, making planned works that satisfy customers, learning to communicate with colleagues, constantly discussing when planning, and making perfect planning schemes. I love the profession of design. For design, I will continue to learn and accumulate, enrich my design techniques, make myself mature and fill in the design.
Understand the needs of customers and try our best to give them the most satisfactory design scheme. In the meantime, I am looking forward to making a successful design scheme and growing up in my work.
Third, my value.
The company's philosophy: "Pursuing excellent service and creating unlimited value", for me, my value is to create value for the company, and I will continue to use my ability to create value for the company and work hard. So far, I feel that my focus is on small advertising design. As a graphic design, I can do auxiliary design under the leadership of planning, and I can also complete the graphic advertising design independently. According to my current investigation, there are three upstairs in my company. These resources are actually quite rich for our company. I think these companies want a network. As long as we communicate hard, we can create value for each other and benefit each other. For example, from the Healthy Living Museum, their places now mainly rely on online group purchase discounts and discount card flyers to seek customers. As an advertising company, we can provide them with advertising services in print and media networks. For example, folding, coupons, discount cards, as well as newspaper and magazine layout support, plus our company's SMS platform, I think we have the ability to provide customers with all-round services. Doing this well requires sales planning, design and coordination, which will bring satisfactory advertising effect to customers. Other companies should give different planning and publicity programs according to the actual situation, so as to create good advertising value for customers and create value and influence for the company. I won't list them one by one. We can cooperate with other companies to provide a series of advertising support, including business cards, display boards, display racks, inkjet printing, photography, luminous characters, packaging and so on.
Fourth, my current task.
Coordinate the planning and design of activities, update and maintain the company's website, tap customers to expand the company's business, VI design, outdoor advertising design, etc.
I believe that with our joint efforts, we will definitely make the company bigger and stronger, enhance its appeal and influence, and better serve the society.