First, clearly understand the scope of application, advantages and disadvantages of the product, and carefully analyze the problems that may occur during installation and use, as well as the questions that customers may ask;

Second, find the target customers suitable for the product in the area where the target market is located and establish a database;

Third, dissemination and promotion:

1. Call the local media, such as the readers' question and answer section of the radio and newspaper, to find this product and create momentum through the media;

2, print more business cards, business cards must have a clear product introduction, it is best to have a product description to consult the local building materials department, and find a dealer in the building materials market;

3, looking for a media reporter to send a soft article about this new product, it is best to engage in a news public relations hype;

4. Mail the product manual to the residents of a slightly high-grade residential area and send it according to the established database;

5. Publish product news in the local online forum, and of course be creative when publishing;

6, with the help of local postal yellow pages and government websites, send product manuals to units and departments;

7. Work hard on the creativity of advertising appeals such as leaflets.