The cost calculation method is:

1, CPC charging method.

Click billing, 20 19 Tik Tok information flow advertisement The price of a CPC is 0.2 yuan, that is, the user clicks on the advertisement link put by the advertiser, and the advertising system of Tik Tok will charge the advertising fee of the advertiser 0.2 yuan.

2.CPM billing method.

There is only one charge for showing thousands of times. The price of CPM for an information flow advertisement is 4 yuan, that is, the advertiser chooses to charge by exposure and display the advertisement once every thousand exposures. 20 19, Tik Tok charged the advertisers 4 yuan.

Extended data:

The cost of advertising in Tik Tok depends on which advertising model you choose. At present, Tik Tok mainly has three advertising modes: CPC, CPM and CPT.

Open-screen static/dynamic advertisement at 200 yuan //CPM. Every time 1000 people see the advertisement, they need to pay 200 yuan's advertising fee.

Open-screen video advertising, the advertising material is video, the price is 240 yuan //CPM, that is, there are no 1 000 people. If you see the advertisement, you need to pay 240 yuan, Tik Tok.