Many people think that WeChat marketing must be filled in the WeChat address book. In fact, the number of friends in the circle of friends is not the only key factor for you to do a good job in WeChat trading.

I have many such friends around me. There are few people on WeChat, but the marketing of friends circle is very good. How did they do it? Let me tell you their story.

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The first story is Han Jing, my seaweed boss. When we met in Xi 'an, I personally read her address book of less than 700 people, but I know that she has orders every day, and these 700 people make her monthly income exceed 10000 yuan.

Han Jing has realized the national exclusive distribution of Panduole seaweed. Panduole's national total distribution is the highest level, and it is called Lianchuang in many WeChat business teams. When she was upgraded, it was 1.8 million, and now it has risen to the threshold of 300,000.

So how did Han Jing use 700 friends to incite the wealth of his circle of friends? She told me two things. The first thing is the story of her and a friend who has business dealings. Knowing that this friend had a grandson at home, she went to this friend and said, Big Brother, I'll sell a healthy and nutritious seaweed first. Do you want to bring two barrels for your grandson to taste? This big brother refused. My daughter-in-law won't let her grandson eat snacks, and I can't buy them for him.

If they were ordinary people, they might give up this customer, but our Han Jing didn't. She still paid attention to this friend. One day, she found that this friend's circle of friends had posted an advertisement for selling rice. She found this friend again and said, Big Brother, have you started the WeChat business? The friend replied, no, am I selling it for a friend?

Han Jing asked his eldest brother to introduce this kind of rice and thought it tasted good. He happened to eat at home, so he ordered a bag. Because in the same city, his eldest brother drove directly to deliver food, and Han Jing just put a pot of seaweed in the car and gave it to his eldest brother to take back and try it. Later, after eating, Big Brother kept buying. Han Jing asked, did your daughter-in-law let her grandson eat it? Big brother said, I bought it for myself. I'm addicted. In this way, Big Brother successfully became a frequent visitor to Han Jing.

The second thing is, one day, a classmate who knew Han Jing in the study group saw Han Jing's friend circle advertisement and placed an order to buy canned laver. After a while, Han Jing came back to visit customers and told Han Jing how it tasted. She bought this seaweed on Taobao before and felt very fragile, but this one in Han Jing doesn't seem to be very fragile.

Han Jing knew that it might be that the customer didn't seal the canned laver in time, or that different batches of laver did taste different, but she didn't say that, nor did she say the other party's possible mistakes, only that different batches of laver might taste slightly different. Otherwise, I'll mail you some bags of seaweed, you try it. Later, she mailed five bags of seaweed directly to the customer. When she visited again, the customer told her that it was in bags.

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The second case is a friend named Beyond the Kitchen. She sells handmade health cream. When there are only 200 friends in her circle of friends, she can earn 1 10,000 a month. How did she do it? She also shared two stories.

In the first story, she dedicated herself to every friend in her circle of friends. She takes a fixed time to brush her circle of friends every day. Seeing someone's birthday, she will send blessings and red envelopes, as well as other people's gifts. Her gift is that she mailed her own health cream. When she saw someone unwell in her circle of friends, she went to talk to someone privately, asked what was going on, and then sent a bottle of health cream for free according to the other person's physical condition. She sets the end of each month as the day to pay rent to her circle of friends.

Maybe others will think that she is stupid and costly, but after she sent it out, she received a lot of favorable feedback, and almost all the people who tasted her ointment for free later became her customers.

The second story is between her and a group owner who sells seafood. She often makes her own gourmet hair bands and has a little sister who often buys seafood. Every time she sends out a food circle, someone wants a tutorial and wants to buy materials, so she recommends this young lady selling seafood to others.

Then one day, suddenly a lot of him added her and bought her health cream. When she saw that the source of goods was recommended by the seafood lady, it turned out that the lady had a gourmet customer base, in which she recommended the chef's health cream and the chef's WeChat. She said that the chef introduced her to several accurate customers. She especially thanked the chef and trusted him, so she recommended the chef.

In this way, the kitchen still made the WeChat business flourish when there were few WeChat friends.

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Then, how can we do a good job in WeChat business when there are few WeChat friends? From them, I learned the following skills:

First, deeply cultivate users.

When the cost of obtaining customers is getting higher and higher, it is much more difficult to develop a new customer than to maintain old customers, so it is particularly important to cultivate customers.

Don't always wait to send a circle of friends to make others like comments, but think about giving comments that others like. Sometimes, it may be better to spend the time in the circle of friends to brush the circle of friends and get information about maintaining customers.

Set aside a fixed time to brush your circle of friends every day, choose one or two friends to climb for a period of time, change from strangers to acquaintances, and only with friendship can you make a deal.

At the moment, it is your advantage to have fewer friends in your circle of friends, because you can pay attention to everyone and warm a few friends.

Second, if you firmly believe that your product is good, don't be stingy.

Wechat marketing can't see or touch the product. Only by personal experience can we know whether the product is good or not. If your product cost is not very high, then if you have the opportunity to give it to your customers, you must not be stingy, such as circle of friends interaction. When mailing other products to customers, it is ok to send a little. This will not only gain praise, but also plant seeds in their hearts. Even if she doesn't buy it now, one day he will buy it when he needs it, or when his friends need it.

Third, don't give up every customer.

If someone refuses you, it can only prove that he doesn't need it, or that he doesn't know enough about your product. If you are ashamed of being rejected or even delete the other person, then you are too blx. As long as he fits your client portrait, he will become your client one day.

Fourth, altruism can benefit others.

Don't always think about what you get from others, but what you can provide for each other. Only when you don't consider the return and don't expect your own contribution will you be willing to pay and have unexpected gains.