1, good brand image: Hengxiutang is a healthy brand of traditional Chinese medicine in China, focusing on the research, development, production and marketing of high-quality Chinese herbal pieces, while Zhongjing's brand image is not clear enough, lacking unique brand characteristics and cultural connotation.

2. High cost performance: Hengxiutang has low price, high cost performance, high Zhongjing price and low cost performance.