Behind traditional e-commerce is search logic. On the traditional shelves, many merchants find that the further they operate, the final purchase boundary will definitely get stuck in the search. When consumers have no search behavior, it is impossible to see even the best category, so they often need to spend a lot of resources on advertising.
As a result, the traffic of traditional e-commerce is becoming more and more expensive. At the same time, in the algorithm recommendation, the traditional e-commerce has a high probability of association with the products that users have purchased or searched, so it is difficult to tap the new needs of users, and the previous reasons have accumulated, which makes the customer acquisition cost increase continuously and the potential value of a single user cannot be tapped.
Social e-commerce builds a trust-based purchase link, group buying is the main form, and the quality of goods cannot meet the needs of all consumers;
In addition, it is difficult for social e-commerce platforms to empower the operational capabilities of agents and heads. With the continuous opening of the WeChat ecosystem, store shopping guides and enterprise employees have participated in private domain operations and become important contacts for consumers. These people have good corporate endorsements, strong operational resources and fixed channels for obtaining customers, so the competition among dealers is becoming more and more fierce. However, there are few service tools to guide the sustainable growth of the community.
In this context, interest e-commerce came into being. The essence of interest e-commerce is to stimulate the potential demand of consumers through the effective combination of goods and content, thus triggering purchase behavior. For brands, such business logic means higher traffic application efficiency and significantly improved conversion rate.
At the same time, interest e-commerce has a great feature, that is, the personalized recommendation logic behind it will actually weaken competition, because businesses reach different consumers from different contents and angles.